Growth hacking - Introduction and Strategies

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GROWTH HACKING

General Assembly

@howardvk

Who am I?

@howardvk

Who am I?Irish, entrepreneur

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DEFINING GROWTH HACKING

The end goal of every Growth

Hacker is to build a self –

perpetuating marketing machine

that reaches millions by itself –

Aaron Ginn

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DEFINING GROWTH HACKING

•Product Innovation

•Unique acquisition channels

•OPN’s

•Deep understanding

Foundations

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DEFINING GROWTH HACKING

•Product Innovation

•Unique acquisition channels

•OPN’s

•Deep understanding

Platforms

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DEFINING GROWTH HACKING

•Product Innovation

•Unique acquisition channels

•Rigorous optimization

•Deep understanding

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DEFINING GROWTH HACKING

•Product Innovation

•Unique acquisition channels

•OPN’s

•Deep understanding

Networks

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GROWTH HACKING

25

DEFINING GROWTH HACKING

•Product Innovation

•Unique acquisition channels

•OPN’s

•Deep understanding

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Find product market fit

‣Burbn

‣Optional

photo sharing

‣Watch user

behaviour

Instagram

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GROWTH HACKING

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DEFINING GROWTH HACKING

•Product Innovation

•Unique acquisition channels

•OPN’s

•Deep understanding

@howardvkStartupremarkable.com