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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
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10 KEYSTO SOCIAL MEDIA
SUCCESS
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o Experiment personally before professionally
o Try a variety of social media tools
o Be yourself, make some friends, and share
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o Spend time upfront planning how you will use social media
o Think POST:o Peopleo Objectiveso Strategyo Technology
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o Find where your audience is participating and indentify the influencers
o Read industry blogs (including comments)
o Google your company name & your competition
o Find tools that can help you listen
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o Avoid Waffle (people will ignore it)
o Avoid evasion and lying(people won’t ignore it)
o Companies have watched their biggest screw-up's rise to the top 10 of a Google search
o Admit your mistakes right away
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o Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media
o Make your content easy to share
o Incorporate tools that promote sharing:o Share This, RSS feeds,
Email a friend, ’Tweet’
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o Don't shout. Don't broadcast. Don’t brag.
o Speak like yourself – not like corporate marketing, or a press secretary
o Personify your brand – give people something they can relate to.
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o Think like a contributor, not a marketer
o Consider what is relevant to the community before contributing
o Don’t promote your product on every post
o Win friends by promoting other people’s content if it interests you
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o Don’t try to delete or remove criticism (it will just make it worse)
o Listen to your detractors
o Admit your shortcomings
o Work openly towards an explanation and legitimate solution
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o Don’t wait until you have a campaign to launch - start planning and listening now
o Build relationships so they’re ready when you need them
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o You need ‘buy in’ from everyone in the organization
o Convince your Boss that social media is relevant to your organization
o Get your communications team together, discuss the options, then divide and conquer
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10 StepsTO SOCIAL MEDIA
Credibility
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10 Steps to Social Media –’Credibility’
• 1.The ‘Statusphere’• 2.The ‘Me’ Conomy (Social Capital)• 3.Friend/Fan/Connection/Follower• 4.Social Media• 5.Social Networking• 4.Social Bookmarks• 7.Groups• 8.Sneezer/’Connector’• 9.Twitter,’tweet’,DM,@reply• 10.Photography
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•Train•Communicate•Innovate
•Clear/Bold/Concise
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To Make Contact with Philip Wilson
Email:[email protected]
Training Website: www.InternetSense.co.uk
Blog: www.InternetSense.tv
Linkedin: www.Linkedin.com/in/InternetSense
Twitter: @InternetSense
Facebook :www.Unhub.com/InternetSense
TRAININGCOMMUNICATION & INNOVATION
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