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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

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10 KEYSTO SOCIAL MEDIA

SUCCESS

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o Experiment personally before professionally

o Try a variety of social media tools

o Be yourself, make some friends, and share

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o Spend time upfront planning how you will use social media

o Think POST:o Peopleo Objectiveso Strategyo Technology

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o Find where your audience is participating and indentify the influencers

o Read industry blogs (including comments)

o Google your company name & your competition

o Find tools that can help you listen

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o Avoid Waffle (people will ignore it)

o Avoid evasion and lying(people won’t ignore it)

o Companies have watched their biggest screw-up's rise to the top 10 of a Google search

o Admit your mistakes right away

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o Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media

o Make your content easy to share

o Incorporate tools that promote sharing:o Share This, RSS feeds,

Email a friend, ’Tweet’

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o Don't shout. Don't broadcast. Don’t brag.

o Speak like yourself – not like corporate marketing, or a press secretary

o Personify your brand – give people something they can relate to.

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o Think like a contributor, not a marketer

o Consider what is relevant to the community before contributing

o Don’t promote your product on every post

o Win friends by promoting other people’s content if it interests you

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o Don’t try to delete or remove criticism (it will just make it worse)

o Listen to your detractors

o Admit your shortcomings

o Work openly towards an explanation and legitimate solution

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o Don’t wait until you have a campaign to launch - start planning and listening now

o Build relationships so they’re ready when you need them

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o You need ‘buy in’ from everyone in the organization

o Convince your Boss that social media is relevant to your organization

o Get your communications team together, discuss the options, then divide and conquer

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10 StepsTO SOCIAL MEDIA

Credibility

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10 Steps to Social Media –’Credibility’

• 1.The ‘Statusphere’• 2.The ‘Me’ Conomy (Social Capital)• 3.Friend/Fan/Connection/Follower• 4.Social Media• 5.Social Networking• 4.Social Bookmarks• 7.Groups• 8.Sneezer/’Connector’• 9.Twitter,’tweet’,DM,@reply• 10.Photography

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•Train•Communicate•Innovate

•Clear/Bold/Concise

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To Make Contact with Philip Wilson

Email:[email protected]

Training Website: www.InternetSense.co.uk

Blog: www.InternetSense.tv

Linkedin: www.Linkedin.com/in/InternetSense

Twitter: @InternetSense

Facebook :www.Unhub.com/InternetSense

TRAININGCOMMUNICATION & INNOVATION

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