INTEGRATE 2014 POST SHOW REPORT
OVERVIEWIntegrate, in association with InfoComm International and CEDIA, serves the AV and systems integration market as the leading platform to launch new products to the market, learn about current trends, to network and do business. The show is a conduit for local and global brands to meet with buyers and distributors, while communicating new solutions to AV technicians and end users.
WHEN26-28 August 2014
WHERESydney Showground, Sydney Olympic Park
WEBSITEwww.integrate-expo.com
5,100 TOTAL VISITS
4,180 VISITORS
4,836 SQUARE METRES
129 EXHIBITORS
Show Floor Offerings/Product Categories Represented on the Show Floor (page 3)
Simple infographics or list displaying the 27 product categories (maybe with the floorplan watermarked in the background?) – you’ve got this original file as Ned designed it.
Audio Processing
Audio Systems & Acoustics
Building Management
Cabling / Connectors / Signal Management
Conferencing & Collaboration
Content Creation & Management
Control Systems
Digital Signage
Energy Management
Furniture / Racks / Cases & Mounts
Home Automation
Home Cinema
HVAC Control
Image Processing
Interactive Display
IP & Network Distribution
Large Scale Display
Lighting & Lighting Control
Media Distribution
Paging & Evacuation Systems
Presentation Systems
Rigging & Staging
Security & Access Control
Show Control
Streaming Media
Video Projection & Display
Wireless Communication
SEE EMERGING TECHNOLOGIES IN:
THE INTEGRATE BAR WAS TRANSFORMED INTO A LIVE ARCHITECTURAL CONNECTIVITY CASE STUDY, DESIGNED BY ARCHITECT MATT REYNOLDS OF POPULOUS AND SUPPORTED BY RUTLEDGE SOLUTIONS.
This environment showcased AV technologies, networks and visual displays from leading solution providers and demonstrated their practical application in spaces within the entertainment and hospitality industry.
The brief was to deliver a pop-up bar that integrates AV technology in a unique space, while lending itself as a collaborative working and networking environment, capable of supporting presentations, host informal meetings and social events.
Designed by Matt Reynolds from Populous, the concept was born from the need for a space for respite from the frenetic energy on the exhibition show floor. Overhead monitors display images to denote a sense of peace. A communal and inviting space allows visitors to stop and recharge, while networking in the collaborative meeting space.
LIVE ARCHITECTURAL CASE STUDY
RECOGNISING THE CONVERGENCE BETWEEN AV AND IT, INTEGRATE LAUNCHED THE FUTURE TREND TALKS SEMINAR SERIES IN 2014. WE WORKED WITH THREE PARTNER ASSOCIATIONS TO DEVELOP AN IN-DEPTH PROGRAM EACH DAY THAT EXPLORED KEY EMERGING TRENDS AROUND UNIFIED COMMUNICATIONS, CONVERGED BUILDING AND DIGITAL SIGNAGE TECHNOLOGY.
Three sessions ran each day, comprising a morning international keynote followed by two supplementary sessions. Over the three days, more than 1,200 sessions were booked.
In partnership with the IMCCA, the first day’s program focussed on Unified Communications Talks, and featured sessions from Dimension Data, Acano, Pexip, Samsung and more.
Day 2’s Smart Building Talks were presented in partnership with the KNX Association. Chief Technical Officer of the KNX Association, Joost Demarest delivered an engaging keynote, and participated in a panel discussion that debated world class technologies in Australian smart buildlings.
Digital Screenmedia Association were the partners for Day 3’s Digital Signage Talks, which brought to life the complete network, aiding attendees in understanding how suppliers and brands work together to create an engaging network that draws consumers in.
Following on from the success of Future Trend Talks this year, in 2015 the series will continue to be further developed.
FUTURE TREND TALKS
“ We decided to exhibit at Integrate because it is one of the best and largest shows for integrators in Australia, and we had some core products that we wanted to show to that audience, so it was a no brainer for us. Our target audience is predominantly integrators with a mix of end users, and both have been here in abundance.” Mathew Alexander Product Marketing Manager – Broadcast Business Systems, Panasonic
Suported by:
CEDIA TRAINING
CEDIA Training this year introduced a number of key elective courses, encouraging attendees to gain advanced knowledge of ways to assess and manage AV, lighting, video and network systems, increase their technical proficiency, understand profit and growth potential, and more.
INFOCOMM EDUCATION
InfoComm International brought together the leading audiovisual and information communication industry pioneers worldwide to deliver proven training sessions designed to rev up your skills and explore emerging trends to keep you competitive in the quickly evolving AV industry.
EDUCATION AT INTEGRATE
ENTERTAINMENT TECHNOLOGY TRAINING ARENA
The arena comprised seminars, hands-on workshops and live demos. Driven by current exhibitors, including Audio Products Group, Sennheiser, Jands and Crestron, the free program presented topics that are relevant to the audio and entertainment technology industry.
TECHNOLOGY FOR WORSHIP
Technology for Worship Magazine joined Integrate again in 2014 to provide educational seminars and training workshops on the latest technology and how to use it in your space. Speakers included representatives from Kramer Electronics and Production Audio Video Technology.
Suported by:
VISITOR KEY STATS 85%
of visitors discovered new products, services or suppliers
TOP REASONS TO VISIT INTEGRATE• Keep up to date with new technology• Find new products• Compare/find suppliers
62% of visitors had never attended Integrate before
2011 2012 2013 2014
2,737
3,328
3,8804,180
Growth in visitor numbers year on year6.9
HOURS
Average dwell time at the show
visitors had a high level of authority over purchasing decisions
of visitors would recommend or specify
products seen at the show
visitors were satisfied or very satisfied
with the show
88%93%90%
EXHIBITOR KEY STATS
TOP REASONS TO EXHIBIT AT INTEGRATE
90% 86% 96%of exhibitors were satisfied or very satisfied with the quality of visitors
of exhibitors were satisfied or very satisfied with the show
of exhibitors were satisfied or very satisfied with the quantity of visitors
average number of leads generated at the show
65average value of leads generated at the show
$192,000• Brand Awareness• Making New Contacts• Generate large volume of leads
“Great team , very personable, strong numbers – the stand was busy!”
Creston
2014 Exhibitor
PRODUCTS THAT VISITORS CAME TO SEE
2%
Entertainment Technology
Audio
Unified Communications Display Building Control
Residential
Systems Integration
6% 14% 14% 14% 19% 33%
“ The show has been very beneficial for me in my role to see what new products are out there, making sure I’m getting the latest products and information, and helping me make smarter decisions.” Iain Brew Multimedia Coordinator, Macquarie University
INDUSTRY BREAKDOWN OF VISITORSLive Events
& Worship
33%
Systems Integration
28%
End Users
18%
Education
8%Facilities & Building
8%
Government, Military, Healthcare
8%
“ It’s certainly the most relevant trade show in Australia for what I do, and it’s the only time of year you can come and see everything you need to see in one place.” Scott Lambert Audio Visual Support Officer, Department of Defence
JOB FUNCTIONS OF VISITORS
Core AV
43%
End Users
24%
Sales & Marketing
19%
Facilities & Building Management
5%
Education
5%
Consultants
4%
MORE THAN
SALES LEADS AT THE SHOW
EXHIBITOR KEY STATS
87% of exhibitors felt they achieved an increase in product or brand recognition at Integrate
86% of exhibitors were satisfied or very satisfied with the quantity of visitors
96% of exhibitors were satisfied or very satisfied with the quality of visitors
Over 90% of exhibitors were satisfied or very satisfied overall
MOST IMPORTANT REASONS TO EXHIBIT• Improve brand or product awareness• Making new contacts• Generating a large volume of sales leads
44NEW EXHIBITORS
42%50
OF EXHIBITORS GENERATED
OUR DEDICATED MARKETING TEAM PUTS TOGETHER A SEVEN MONTH CAMPAIGN TO ENSURE THAT YOU GET THE GREATEST REACH POSSIBLE FOR YOUR BRAND AND PRODUCTS.
MEDIA REACHDIGITAL & EMAIL MARKETINGInternal Databases 18,000+Exhibitor Databases 13,000+Media Partner Databases 78,000+Paid Online Advertising 51,000+Social Media (Impressions) 500,000+Search Engine Optimisation (Impressions) 700,000+DIRECT MAILMain Direct Mail 14,000Educational Institutions 15Exhibitor Invitations 10,000ADVERTISINGIndustry Print Media 90,000+TELEMARKETINGCalls Made 23,000Data Building Hours 150MOBILE MARKETINGSMS 7000+
MARKETING ACTIVITY SUMMARY
This year Integrate:
Reached over 78,000 people in media partner databases
23,000 telemarketing calls were made
10,000 exhibitor invitations were sent out
FEEDBACK FROM INTEGRATE
“ We’ve been very impressed with the visitors coming to the stand… it’s really hit the mark in terms of the target market. We just wouldn’t have gotten the same outreach if we didn’t do the show.” Gino Severin National Manager – Printer & ICT Channel, Ricoh
“ Integrate is the quintessential show for the AV industry… it now attracts such a broad range of the industry that it’s a great return on our investment. For us it’s THE SHOW within the industry, and it’s really broadening to encompass the end users as well as the trades themselves. We don’t exhibit at any other show.” Graham Barrett Technology Director – Australia & New Zealand, AMX
“ We’re in a business that is changing and evolving all the time, so it’s great to be able to come to an event like this and find out what’s new and keep learning.” Rob Muir General Manager, East Coast Audio Visual
Partners:
Industry Partners:
Media Partners:
Platinum: Gold: Silver:
SPONSORS AND SUPPORTERS
SOREN NORGAARD Event Manager
P: 02 9275 9234 E: [email protected]
DANIEL MCMAHON Event Sales Manager
P: 02 9275 9210 E: [email protected]
HAYLEY DRINAN Event Sales Executive
P: 02 9275 9233 E: [email protected]
JUSTINE FRKOVIC Event Co-ordinator
P: 02 9275 9207 E: [email protected]
LISA MEEHAN Operations Manager
P: 03 9261 4632 E: [email protected]
STEPHANIE BLEAKLEY Marketing Manager
P: 03 9261 4513 E: [email protected]
CONTACT THE TEAM
BE PART OF INTEGRATE 2015 AS WE MOVE TO MELBOURNE25-27 AUGUST 2015MELBOURNE CONVENTION & EXHIBITION CENTRE