Post Show Report 2015 WWW.BOATSHOWDUBAI.COM Dubai International Marine Club Mina Seyahi dubai international b o a t show 3-7 march 2015
P o s t S h o wR e p o r t 2 0 1 5
W W W . B O A T S H O W D U B A I . C O MD u b a i I n t e r n a t i o n a l M a r i n e C l u b
M i n a S e y a h i
d u b a i i n t e r n a t i o n a l
b o a t s h ow3 - 7 m a r c h 2 0 1 5
Contents.
2014 at a g lance
01
The Region
02
New in 2015
08
Exhib i tor Prof i le
04
Sectors on d i sp lay
10
Conference, Awards & Supercar
Promenade
12
Maj l i s , Super yacht L i fe Area
14
Music , pr i zes & Enterta inment
15
Media & Market ing
16
Sponsors & Partners
18Vis i tor Prof i le06
Companies/brands
Global & Regional launches
Boats on Display
Show Type
Edition
Visitors, +19% vs 2014
23rd
28,273
800+
45+
430+
I N 2015
Venue Dubai Internat ional Mar ine Club Mina
Seyahi
Trade & Consumer
The Region.
The UAE ranks
9th in the world
for superyacht manufacturing
$61bn value of the UAE maritime Industry
The UAE’s maritime industry makes up
new operational marinas by 2016
PADI has issued more than
The propensity to buy a superyacht among UHNWIs in the Middle East and Africa
has increased toThe UHNWI has a predicted increase
of
in the UAE in the next 10 years*
51%40%60%
of the total value of the sector across the
GCC****
154Kdiver certifications in the last 10 years within GCC
countries
PADI professionals across the Middle
East
2,550 7,000
Increase of
new berth places by 2016 85
Dubai International Boat Show 2015 www.boatshowdubai.com
*Sou
rce: K
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t Fra
nk, Th
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lth re
port
**Sou
rce: S
YBAs
s Eco
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c Rep
ort *
**Sou
rce: B
ain &
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epor
t. So
urce:
DM
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ltan A
hmed
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ulay
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* The N
ation
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ess, D
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**
50%of the visitors at DIBS 2015 were
looking to buy products immediately & 33% to buy within next 6 months
Over
AED180Mworth of sales were generated
at DIBS 2015
1,423
visitors at DIBS had spending budget of over AED 2,000,000
L E I S U R E C R A F T A N D YA C H T S • M A R I N E P R O D U C T S • N A V A L A R C H I T E C T S A N D D E S I G N E R S • B O AT I N G M E C H A N I C S , E L E C T R I C S , S A F E T Y E Q U I P M E N T A N D I N T E R I O R S E Q U I P M E N T • S U P P O R T S E R V I C E S ( B R O K E R A G E ) , L E I S U R E , H O L I D AY S , C H A R T E R S A N D T O U R I S M • M A R I N E L U X U R Y A N D L I F E S T Y L E P R O D U C T S / S E R V I C E S • B O AT C O N S T R U C T I O N , R E PA I R A N D E Q U I P M E N T • N A V I G AT I O N A N D C O M M U N I C AT I O N • W AT E R A N D A D V E N T U R E S P O R T S – F I S H I N G , S A I L I N G A N D W AT E R S P O R T S • D I V I N G
International exhibitor countries included:
an increase of 10% in new companies and brands
S U LTA N A L S H A A L I , C E O , A L S H A A L I G R O U P
“ T H E Q U A L I T Y O F V I S I T O R S T H I S Y E A R H A S B E E N S U P E R B , A N D
B U S I N E S S I S T R U LY B O O M I N G . T H E O V E R A L L V I B E AT T H I S Y E A R ’ S
S H O W I S E X T R E M E LY P O S I T I V E , E V E N A M O N G S T C O M P E T I T O R S .”
US France Turkey Germany Luxembourg
UK China Italy
Exhibitor Prof i le .
DID YOU KNOW?
Dubai International Boat Show 2015 www.boatshowdubai.com
VVIPS – Ultra/High Net Worth Individuals – Trade Buyers
Distributors – Captains & Crews – Naval Coast Guards – Yacht and Boat Owners
Vis itor
Prof i le .Leisure Marine and Lifestyle Enthusiasts – Media
“It’s my first time at the show, and I’ve just become an owner for the first time. When you live in this market, you have to be involved in the sea and all things boating. I’ve come a long way to see what this show is all about, and whether you’re looking for boat engines, to accessories, to billion dollar superyachts, this show has everything.”
Philip Bryson, Senior Vice President for Operations, Marriott International
76%O F S H O W V I S I T O R S A R R I V E W I T H P R O D U C T S O U R C I N G
A G E N D A S *
9 0 %O F T R A D E V I S I T O R S
S U C C E SS F U L LY E S T A B L I S H E D A N E W B U S I N E SS S U P P L I E R .
I B R A H I M H A M D A N , E N T R E P E N E U R
“I COME FROM ABROAD EVERY YEAR FOR THE SHOW AND IT CONTINUES TO IMPRESS ME. I OWN A BOAT ALREADY, SO IT ’S IMPORTANT THAT I STAY ON TOP
OF THE LATEST INFORMATION AND TRENDS IN THE MARINE LEISURE WORLD.”
8 2 %M E N A R E G I O N1 1 %
E U R O P E / C I S
1 %A F R I C A
2 %A M E R I C A S
4%A S I A
*DCMMI, AEO
Visitors 28,273
Dubai International Boat Show 2015 www.boatshowdubai.com
Over 7,000
VIPs visited the show
F R O M O U R V I S I T O R S
V I S I T O R B R E A K D O W N B Y R E G I O N
MARINE TALKS
DIBS SAILING
MATCH RACING DIBS FISHING
DIBS WATERSPORTS
This is the first year DOSC is at the show and our experience has been great. We are exhibiting as part of the new DIBS Sailing sector
and it’s great for us to be here. We will definitely be back again.” James Shuttleworth, Chief Instructor, Dubai Offshore Sailing Club (DOSC)
1 in 4 of our visitors regularly participate in leisure fishing with over 5,000 licensed fishing boats across the UAE.
A place to learn tips, trends and tricks from experts in fishing, diving, sailing and watersports.
“I have already owned a ski boat for the last two years, and I’m always on the lookout for new opportunities to upgrade or buy
something new – I’m very interested in watersports. ” Wilson, Pilot , Fly Dubai
A real opportunity for visitors to take the helm, trim the sails, work on the grinders or simply sit back and enjoy the ride while soaking up the atmosphere of Dubai Marina.
New in 2015.
p l a y v i d e o p l a y v i d e o
p l a y v i d e op l a y v i d e o
*DIB
S Visi
tor Su
rvey
2015
www.boatshowdubai.comDubai International Boat Show 2015
50% of visitors regularly
participate in Sailing*
Sectors on Display.
E q u i p m e n t S u p p l i e s a n d S e r v i c e s ( E S S )
O u t d o o r D i s p l a y
D i v e M i d d l e E a s t E x h i b i t i o n ( D M E X )
M a r i n a D i s p l a y
“ D M E X P R O V E D T O B E T H E O F F I C I A L R E G I O N A L
P L AT F O R M F O R T H E D I V I N G I N D U S T R Y A N D W AT E R
S P O R T S E N T H U S I A S T S . 2 0 1 5 AT T R A C T E D G L O B A L D I V I N G
A S S O C I AT I O N S T O E X H I B I T AT D M E X W H I C H I S E V I D E N C E O F
T H E I N T E R N AT I O N A L S C O P E O F T H I S S H O W.”
I B R A H I M A L Z U ’ B I , E D A E X E C U T I V E D I R E C T O R
“ W E C H O S E T H E S H O W B E C A U S E W E K N E W T H E
T Y P E O F V I S I T O R S A S W E L L A S W H AT K I N D O F P R O D U C T S T H E Y W E R E
A F T E R – W E S O L D A G R E AT D E A L O F O U R
P R O D U C T S A C R O S S A M I X E D G C C C R O W D .”
M a r i n e L u x u r y a n d L i f e s t y l e A r e a
p l a y v i d e o
p l a y v i d e o p l a y v i d e o
p l a y v i d e o
p l a y v i d e o
B E N B R O W N , H E A D O F S A L E S , A E R O F I T
Dubai International Boat Show 2015 www.boatshowdubai.com
*DIBS Conference Survey 2015
The opportunity to behold power, performance, prestige and glamour from the world’s
most exclusive automobiles alongside the region’s VIPs.
Supercar Promenade
On the occasion of the Dubai International Boat Show, The World of Yachts and
Boats recognized individuals, companies and government
agencies for excellence in service to the leisure marine industry.
2015 Recognition Awards for Excellence
Was the perfect platform for global experts and industry
authorities, as well as boating enthusiasts, to address the latest trends, technologies, plans and
regulations affecting the marine sector in Dubai and beyond.
“A G R E AT E V E N T AT T R A C T I N G T H E B E S T L O C A L A N D I N T E R N AT I O N A L
AT T E N D E E S . A G R E AT P L A C E T O M A K E L A S T I N G C O N TA C T S ”
P H I L D U H S , F O U N D E R , M E D S A I L I N G . I N F O
74%OF THE ATTENDEES CLASSIFIED THE
CONFERENCE AS EXCELLENT OR GOOD*
“ T H E R E I S I N C R E D I B L E P O T E N T I A L I N T H E
M I D D L E E A S T A N D T H I S I S O N E S H O W T H AT D R I V E S
A S T O N I S H I N G LY H I G H N E T W O R T H P R O S P E C T S F R O M
T H E R E G I O N .”W A S S I M D E R B I
M A R K E T I N G M A N A G E R , G A R G A S H E N T E R P R I S E S / M E R C E D E S - B E N Z
IN ASSOCIATION WITH
OFFICIAL CAR SPONSOR
Dubai International Boat Show 2015 www.boatshowdubai.com
The Superyacht Builders Association (SYBAss) represents the world’s leading
shipyards. DIBS brings together some of the finest superyacht builders in the
Marina Display area.
2 majestic floating chalets in the marina: Arabic Majlis (sponsored by
Samsung) and International Majlis (sponsored by Feadship). Majlis
guests had the finest hospitality and atmosphere to conduct business.
This exclusive space hosted guests, including Royalty, HNWI, ministers
and ambassadors.
Marhaba
“ W E H A V E E X P E R I E N C E D D I B S A S A N E V E N T T H AT H A S E V O LV E D F R O M A R E G I O N A L
S H O W T O A T R U E H U B T O T H E M I D D L E E A S T A N D B E Y O N D . W E A R E A L R E A D Y L O O K I N G F O R W A R D T O T H E D I B S 2 0 1 6 E D I T I O N .”
F A R O U K N E F Z I F E A D S H I P M A R K E T I N G & B R A N D D I R E C T O R
Superyacht Life Area
Music, Prizes and
Entertainment
Crocs presented their Spring/Summer collection with a high impact fashion
show and performance by singer Hamadan Al Abri.
The best of boat worlds!
OFFICIAL ARABIC MAJLIS SPONSOR
OFFICIAL VIP MAJLIS SPONSOR
“ W E A R E PA R T O F T H E B O AT S H O W F O R T H E 3 R D Y E A R A S T H E O F F I C I A L
F O O T W E A R PA R T N E R . O N C E A G A I N W E H A D A F A N TA S T I C Y E A R .”
K A D I L L A L I , C R O C S , M A R K E T I N G M A N A G E R
From live bands, Dj’s and Capoeira performers to exciting daily prizes all in
the main F&B area. Prizes included 7 nights’ accommodation in Honduras@ Eco Resort on Roatan Island sponsored by Crew Onward, a GoCycle by Exalto,
Atlantis passes and Lake bracelets.
OFFICIAL FOOTWEAR
Press Coverage reached an
audience of more than 79 mi l l ion and a buying
value of more than $17million
#DubaiBoatShowReached a s tagger ing
2,276,250 users
The Dubai In te rnat ional Boat Show webs i te
saw a 30% inc rease in un ique users.
A mult i -channel market ing and PR campaign wor th
over $5m
P r e ss a d v e r t i s i n gS O C I A L M E D I A
R AD I O
2 0 2 a d sSe e n b y
2 . 1 6 8 , 2 9 1
1 3 s t a t i o n s u s e d1 , 1 2 6 s p o t s
F a c e b o o k f a n s t o t a l l e d
6 1 , 0 5 5 w i t h a r e a c h o f m o r e t h a n
2 . 6 2 2 , 2 6 0
4 4 4 6Tw i t t e r f o l l o w e r s w i t h i m p r e s s i o n o f
8 0 , 2 0 0 Inst agram f o l l owe rs w i t h e ngage m e nt s o f
8 , 9 6 8
PR
Se e n a n d h e a r d b y
52 , 0 0 0 , 0 0 0
7 6 0%f r o m 2 0 1 4
1 5 9 5 %f r o m 2 0 1 4
2 3 %f r o m 2 0 1 4
Media & Marketing.
1 4 8 %f r o m 2 0 1 4
Dubai International Boat Show 2015 www.boatshowdubai.com
A huge thank you to our media partners for the i r support at
DIBS 2015
A warm thank you to our partners & sponsors for contr ibut ing to the
success of DIBS 2015SUPPORTING
MARITIME AUTHORITY
VENUE PARTNER
SUPPORTINGPARTNER
ORGANISED BY OFFICIALCAR
LSS SECTOR SPONSOR
OFFICIALVIP MAJLISSPONSOR
OFFICIAL ARABIC MAJLIS SPONSOR
OFFICIAL FOOTWEAR
SUPPORTING PARTNER
OFFICIAL AIRLINEPARTNER
OFFICIAL CATERER
OFFICIAL ENGLISH RADIO PARTNER
OFFICIALMAGAZINE
OFFICIAL ARABIC RADIO PARTNER
OFFICIAL HOTELPARTNER
OFFICIAL COURIERHANDLER
PARTNERS INTELLEGENCEPARTNER
INTERNATIONAL BROADCASTER
PARTNER
OFFICIALPUBLISHER
OFFICIAL TRAVELPARTNER
DISTRIBUTION PARTNERS OFFICIAL CONCIERGESERVICE
Dubai International Boat Show 2015 www.boatshowdubai.com
See you next year1~5 March 2016
twitter.com/dubaiboatwww.facebook.com/DubaiBoatShow linkd.in/1ahjZyM instagram.com/dibshow youtube.com/user/DubaiBoatShow
ORGANISED BY
p l a y v i d e o
Contact Sunita KhatriBecome A Sponsor
S U N I T A . K H A T R I @ D W T C . C O M
+971 4 308 6204Contact the DIBS team
D U B A I . B O A T S H O W @ D W T C . C O M
+ 971 4 308 6275/6069
Book Your Space Now
D R . R A I N E R B E H N E , C H A I R M A N , B E H E N E M A R
“ D u b a i I n t e r n a t i o n a l B o a t S h o w h a s b e e n a g r e a t s u r p r i s e b e c a u s e w e d i d n ’ t e x p e c t t o h a v e t h a t m a n y c a p a b l e v i s i t o r s
r e a l l y i n t e r e s t e d i n b u y i n g b o a t s a n d n o t j u s t l o o k i n g . T h e D u b a i I n t e r n a t i o n a l B o a t S h o w 2 0 1 5 i s r e f l e c t i n g w h a t D u b a i i s d o i n g :
f u l l s p e e d a h e a d , p a d d l e s t o t h e m e t a l , l e t ’ s n o t s l o w d o w n i s t h e m o t t o a n d w e a r e v e r y p l e a s e d t o b e p a r t o f t h a t .”