Private & Confidential | Copyright 2011 @ 121advisor
21 July 2011
LEAD GENERATION
Insurance 2.0 :Attract and Interact in 2.0 Way
By Sai Khuan, VPSolution Innovation
Private & Confidential | Copyright 2011 @ 121advisor
Insurance 2.0 : Lead Generation
21 July 2011Page 2
Attract & Interact in 2.0 Way : Why?
121adventure : Web Reality Race
121adventure : System Demo
121adventure : Key Achievements
Private & Confidential | Copyright 2011 @ 121advisor
ATTRACT & INTERACT
IN 2.0 WAY : WHY?21 July 2011
Private & Confidential | Copyright 2011 @ 121advisor
Understanding Gen Y… their preferred ways !
21 July 2011Page 4
• Participate in volunteer activity
• Environmentally conscious
• Strong interest in entrepreneurship• “Serial entrepreneurs”
• Focus on price, value and convenience• Expect good service• Prone to switching insurers
• Avid technology users• Integrate technology into daily lives
• Self-directed in research• 3rd party validation
Independently Dependent
Practically Motivated
Socially Mindful
Tech Savvy
Entrepreneurial Spirit
• Lack confidence• Insurance products too complex
Financial Freshmen
• Racially and ethnically diverse• Diverse household• Diverse professional experiences
Diverse
Private & Confidential | Copyright 2011 @ 121advisor
Attract and Interact with Gen Y… in the Web 2.0 way !
21 July 2011Page 5
Rely Self Service Research
Like Friends Recommend Friends
Prefer Fun & Entertaining Interaction
Not Walking into Branches
Not meeting up to talk Insurance
Private & Confidential | Copyright 2011 @ 121advisor
Attract and Interact on Insurance… in Fun, Entertaining and Social way !
PEMCO Insurance’s http://www.werealotlikeyou.com/
Watch Case Study Video at www.youtube.com/watch?v=kL3dSAveJns
21 July 2011Page 6
Private & Confidential | Copyright 2011 @ 121advisor
121ADVENTURE
WEB REALITY RACE21 July 2011
Private & Confidential | Copyright 2011 @ 121advisor
Web Reality Race : 121adventure Pilot… Online Campaign Microsite & Social Media !
21 July 2011Page 8
Instead of waiting, we decided to do the pilot
ourselves :
121adventureSeason 1
at www.121adventure.com
Private & Confidential | Copyright 2011 @ 121advisor
Internet-savvy audience as main target
Gen-Y fancy on social and mobile networks
Promote online interactions
WHY Web Reality Race… we focus on 3Cs !
Customers
Low marketing cost
Quick viral effect
Generate leads of Internet-savvy prospects
Channels
Speedy development with Agile Development approach
Fast deployment with Kentico platform
Lean maintenance with Plugins available
Competitions
21 July 2011Page 9
Private & Confidential | Copyright 2011 @ 121advisor
WHAT’s Web Reality RaceSocial Media Contest with Cyber Agents Support
Postings Likes Interactions
Mascot Profiling Games
21 July 2011Page 10
Private & Confidential | Copyright 2011 @ 121advisor
121ADVENTURESYSTEM DEMO
21 July 2011
Private & Confidential | Copyright 2011 @ 121advisor
Web Reality Race : 121adventure Demo… see how it works !
21 July 2011Page 12
Watch 121adventure Overview Video at
http://www.youtube.com/watch?v=lXbvw40LQeI
Private & Confidential | Copyright 2011 @ 121advisor
121ADVENTURE
KEY ACHIEVEMENTS21 July 2011
Private & Confidential | Copyright 2011 @ 121advisor
Oct’10 Nov’10 Dec’10
Web + Reality Race CampaignActivities AND Responses
Awareness Growth Peak
Panda in Colours
(PIC)
Panda in Action (PIA)
Panda Reunion
Heated up @ Prizes Announcement & Panda-in-Colours mini-competition
Last minute rush before contest ends : 1,000 users in a day
23.Oct.10 20.Nov.10 26.Dec.10
21 July 2011Page 14
5,000 registered
users
Private & Confidential | Copyright 2011 @ 121advisor
Web BenchmarkingSource : Google Analytics
21 July 2011Page 15
Private & Confidential | Copyright 2011 @ 121advisor
Social Media GamesSimple Online Game attracts Young & Old
21 July 2011Page 16
Watch 121adventure‘s
Panda-in-ActionVideo at
http://www.youtube.com/watch?v=BTbp4Pb9BfI
Private & Confidential | Copyright 2011 @ 121advisor
FB fans / followers
Social Media ActivitiesInteraction on Social Web with Players & Agents
21 July 2011Page 17
Cyber agent
Gen-Y followers
Private & Confidential | Copyright 2011 @ 121advisor
Reality Race ActivitiesFrom Virtual to Reality with Players & Agents Get-Together
21 July 2011Page 18
Watch 121adventure Grand Finale :
Panda ReunionVideo at
http://www.youtube.com/watch?v=8_LEt3KHyPE
Private & Confidential | Copyright 2011 @ 121advisor
121ADVISOR
FOR 2.0 CAMPAIGN21 July 2011
Private & Confidential | Copyright 2011 @ 121advisor
About 121advisor’s Insurance 2.0 ServicesHow Can We Help …
21 July 2011Page 20
Web Reality Race Solution
Insurance 2.0 Campaign Consultancy
Social Web Setup & Management
Online Reputation Management
Solution & Campaign Implementation
April 8, 2023Private & Confidential | Copyright 2011 @ 121advisor
Webassurancefor Life & General
Se
rvic
es
Channel Management
SolutionS.a.a.SS
olu
tio
ns
Social MediaManagement
Web Application Hosting &
Management
Webassurance Strategy
Consultancy
Cyberagency Strategy
Consultancy
Artwork – Blog – Content – Design – E-Learning – Games
Application Processing – Chat Agents – Site Mgmt
121advisor : Complete Solution & ServicesInsurance & Takaful 2.0 Enablement
Page 21
Web 2.0Portal Solution
Social Media Outsourcing
Setup – Monitor – Report – Engage - Manage
Private & Confidential | Copyright 2011 @ 121advisor
THANK YOUWeb : www.121advisor.com | Email : [email protected] Tel: +60-3-7498-5212 | Fax: +60-3-7955-6363Follow Us : Facebook | Twitter | LinkedIn | YouTube | Webassurance.org BlogAddress : Suite 1208, Level 12 Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050 Petaling Jaya, Selangor
21 July 2011
