Insurance 2.0 : Attract and Interact in 2.0 Way - Lead Generation

Private & Confidential | Copyright 2011 @ 121advisor

21 July 2011

LEAD GENERATION

Insurance 2.0 :Attract and Interact in 2.0 Way

By Sai Khuan, VPSolution Innovation


Insurance 2.0 : Lead Generation

21 July 2011Page 2

Attract & Interact in 2.0 Way : Why?

121adventure : Web Reality Race

121adventure : System Demo

121adventure : Key Achievements


ATTRACT & INTERACT

IN 2.0 WAY : WHY?21 July 2011


Understanding Gen Y… their preferred ways !

21 July 2011Page 4

• Participate in volunteer activity

• Environmentally conscious

• Strong interest in entrepreneurship• “Serial entrepreneurs”

• Focus on price, value and convenience• Expect good service• Prone to switching insurers

• Avid technology users• Integrate technology into daily lives

• Self-directed in research• 3rd party validation

Independently Dependent

Practically Motivated

Socially Mindful

Tech Savvy

Entrepreneurial Spirit

• Lack confidence• Insurance products too complex

Financial Freshmen

• Racially and ethnically diverse• Diverse household• Diverse professional experiences

Diverse


Attract and Interact with Gen Y… in the Web 2.0 way !

21 July 2011Page 5

Rely Self Service Research

Like Friends Recommend Friends

Prefer Fun & Entertaining Interaction

Not Walking into Branches

Not meeting up to talk Insurance


Attract and Interact on Insurance… in Fun, Entertaining and Social way !

PEMCO Insurance’s http://www.werealotlikeyou.com/

Watch Case Study Video at www.youtube.com/watch?v=kL3dSAveJns

21 July 2011Page 6

http://www.werealotlikeyou.com/

http://www.youtube.com/watch?v=kL3dSAveJns


121ADVENTURE

WEB REALITY RACE21 July 2011


Web Reality Race : 121adventure Pilot… Online Campaign Microsite & Social Media !

21 July 2011Page 8

Instead of waiting, we decided to do the pilot

ourselves :

121adventureSeason 1

at www.121adventure.com

http://www.121adventure.com/


Internet-savvy audience as main target

Gen-Y fancy on social and mobile networks

Promote online interactions

WHY Web Reality Race… we focus on 3Cs !

Customers

Low marketing cost

Quick viral effect

Generate leads of Internet-savvy prospects

Channels

Speedy development with Agile Development approach

Fast deployment with Kentico platform

Lean maintenance with Plugins available

Competitions

21 July 2011Page 9


WHAT’s Web Reality RaceSocial Media Contest with Cyber Agents Support

Postings Likes Interactions

Mascot Profiling Games

21 July 2011Page 10


121ADVENTURESYSTEM DEMO

21 July 2011


Web Reality Race : 121adventure Demo… see how it works !

21 July 2011Page 12

Watch 121adventure Overview Video at

http://www.youtube.com/watch?v=lXbvw40LQeI





121ADVENTURE

KEY ACHIEVEMENTS21 July 2011


Oct’10 Nov’10 Dec’10

Web + Reality Race CampaignActivities AND Responses

Awareness Growth Peak

Panda in Colours

(PIC)

Panda in Action (PIA)

Panda Reunion

Heated up @ Prizes Announcement & Panda-in-Colours mini-competition

Last minute rush before contest ends : 1,000 users in a day

23.Oct.10 20.Nov.10 26.Dec.10

21 July 2011Page 14

5,000 registered

users


Web BenchmarkingSource : Google Analytics

21 July 2011Page 15


Social Media GamesSimple Online Game attracts Young & Old

21 July 2011Page 16

Watch 121adventure‘s

Panda-in-ActionVideo at

http://www.youtube.com/watch?v=BTbp4Pb9BfI





FB fans / followers

Social Media ActivitiesInteraction on Social Web with Players & Agents

21 July 2011Page 17

Cyber agent

Gen-Y followers


Reality Race ActivitiesFrom Virtual to Reality with Players & Agents Get-Together

21 July 2011Page 18

Watch 121adventure Grand Finale :

Panda ReunionVideo at

http://www.youtube.com/watch?v=8_LEt3KHyPE





121ADVISOR

FOR 2.0 CAMPAIGN21 July 2011


About 121advisor’s Insurance 2.0 ServicesHow Can We Help …

21 July 2011Page 20

Web Reality Race Solution

Insurance 2.0 Campaign Consultancy

Social Web Setup & Management

Online Reputation Management

Solution & Campaign Implementation

April 8, 2023Private & Confidential | Copyright 2011 @ 121advisor

Webassurancefor Life & General

Se

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es

Channel Management

SolutionS.a.a.SS

olu

tio

ns

Social MediaManagement

Web Application Hosting &

Management

Webassurance Strategy

Consultancy

Cyberagency Strategy

Consultancy

Artwork – Blog – Content – Design – E-Learning – Games

Application Processing – Chat Agents – Site Mgmt

121advisor : Complete Solution & ServicesInsurance & Takaful 2.0 Enablement

Page 21

Web 2.0Portal Solution

Social Media Outsourcing

Setup – Monitor – Report – Engage - Manage


THANK YOUWeb : www.121advisor.com | Email : [email protected] Tel: +60-3-7498-5212 | Fax: +60-3-7955-6363Follow Us : Facebook | Twitter | LinkedIn | YouTube | Webassurance.org BlogAddress : Suite 1208, Level 12 Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050 Petaling Jaya, Selangor

21 July 2011

http://www.121advisor.com/

mailto:[email protected]

http://www.facebook.com/121advisor

http://twitter.com/121advisor

http://www.linkedin.com/company/one-two-one-advisor-sdn.-bhd.

http://www.youtube.com/user/121advisor

http://www.webassurance.org/

Insurance 2.0 : Attract and Interact in 2.0 Way - Lead Generation

Technology

diverse household

insurance products

lead generation21

preferred ways

wayby sai khuan

vpsolution innovation

volunteer activity

party validation