HOW DOES THE CONSUMPTION OF THE PHOTO -SHARING APP,
INSTAGRAM, DIFFER BETWEEN THE AGE GROUPS (12 -17 ) AND (18 -25 )?
A Proposed Research Study By:
Brittney Darner, Rhys Jones, Fajer Albahar, and Alina Kortmann
SOURCES WE HAVE PULLED FROM
Living in Virtual Communities by Denise Carter
Distinction: A Social Critique of the Judgment of Taste by Pierre Bourdieu
Alone Together by Sherry Turkle
Tangibility of Music by Maria Styvén
Birmingham Center
LIVING IN VIRTUAL COMMUNITIES
BY DENISE CARTER
• Methods she used: • Questionnaires• Semi-structured interviews • Open-ended questions
• Past studies:• Rowlings (1983)- studied
friendship• Giddens (1991, 1999)-
studied free- floating pure relationships
D I S T I N C T I O N: A S O C I A L C R I T I Q U E O F T H E J U D G M E N T O F TA S T E BY P I E R R E
B O U R D I E U
Taste is directly related to class
“cultural needs are the product of upbringing and education”
How do class structures affect Instagram users?
- access via smartphones, different filters, pictures of different
things
AL O NE TO GETHER BY SHER RY TU RKL E
Culture of Distraction
“Connectivity offers the illusion of companionship without the demands of friendship”
Dumbs down communication
INTANGIBILITY OF MUSIC – M A R I A S T Y V E N
“when viewing online music as a service, a central issure is intangibility, which means such products cannot be physically touched and are hard to define” – Featherman +Wells
“A market entity can be partly tangible and partly intangible without diminishing the importance of either characteristic”
INTANGIBILITY OF MUSIC – M A R I A S T Y V E N
“..Hence, music products are becoming more service-like than goods-like as they move from the market place to the market space. Forrester analyst Josh Bernoff thinks “The percentage of online subscriptions and downloads [will] increase as more and more people, especially young people get used to the idea of music as a service rather than something they have to buy and own” (Lyman)”
METHODS WE WOULD USE:
Quantitative Questionnaires
Qualitative Questionnaires
Focus Groups
Semi-structured Interviews
QUANTITATIVE QUESTIONNAIRE
Online questionnaire
Anonymous
Participants choose between two age brackets (12-17) and (18-24) and gender
Look into having questionnaire on Facebook news feeds via paid advertisement
Questions we would ask would be more generic and broad as to get a statistical sense of the Instagram users
QUALITATIVE QUESTIONNAIRE
Face-to-face survey’s
Participants would be told that their responses would be used for research and they sign a release form
These surveys would take place with students on campuses in the older age bracket (18-24) to avoid ethical issues when surveying children
FOCUS GROUPS
Focus groups would have about 3-5 participants in them
Focus groups will be separated by age group and gender
Questions would be more open-ended to encourage story telling (drawing from Denise Carter’s research)
Groups including children under the age of 17 would have signed approval by their parents as well as consent from the minor themselves
Us, the interviews, would have been CRB checked and documentation provided to families
SEMI-STRUCTURED INTERVIEWS
Will be conducted one-on-one with someone from each age bracket as well as gender
The interviews will be open-ended to encourage story-telling
Participants will have a signed consent form, and the same rules apply for minors as with the focus groups
MINORS • All interviews with minors will be
conducted with full permission from the parents as well as the participants
• All minors will have a signed consent form from their guardian
• We, the interviewers, will have been CRB checked prior to the interviews and will have full documentation provided to families
• All questions asked will be printed out and given to guardians
• Minors can withdrawal from the study at any point in time
ALL OTHER PARTICIPANTS
A packet will be created for participants
- What? Why? How?
A consent form for them to sign
A list of possible questions + answers
An explanation saying that the participants may withdraw