Instagram How To (Instagram for Business Week #5)

Week #7: Instagram

Using Photos to Connect

with Shannon Bowen-Kelsick

www.sbkelsick.com @sbkelsick

Instagram Statistics and Users

@sbkelsick

Instagram Statistics and Users

@sbkelsick

Instagram Statistics and Users

@sbkelsick

• Instagram has edged out Facebook and Twitter in terms of prestige among young users !• It is now more gender-balanced.

• Growth has made it less female-centric. In the U.S., men now account for about half of Instagram's users; older data from various sources showed a pronounced skew toward female users. 

!• Instagram has drawn close to Twitter in terms of the number of total users.

• In total, Instagram has over 200 million users, just behind Twitter, with younger users driving uptake. 

!• The app has reached the youth tipping-point:

• Over half of teens and people in their early twenties are on Instagram. More than half of American 12- to 24-year-olds said they had an account on Instagram in early 2014… !

info from: http://www.businessinsider.com/instagram-as-a-brand-platform-2014-9!

Instagram Demo

@sbkelsick

Instagram Examples

@sbkelsick

Instagram Examples

@sbkelsick

Instagram Examples

@sbkelsick

Instagram Examples

@sbkelsick

Instagram Examples

@sbkelsick

Instagram Examples

@sbkelsick

Instagram Examples

@sbkelsick

#Instagram awaywith Shannon Bowen-Kelsick!

www.sbkelsick.com!@sbkelsick

references

• Here’s Why Instagram Demographics Are So Attractive to Brands: http://www.businessinsider.com/instagram-as-a-brand-platform-2014-9 !

• Instagram ads launched for Canadian users Monday: http://www.cbc.ca/m/touch/business/story/1.2829712 !

• TechTalkAmerica YouTube channel !!!Apps: • InstaCollage - photo collages (currently free) • WordSwag - fun images with quotes and more ($2.99 so worth it!) • Instavid - photos with video collage creator (free) • VideoStory - slideshow creator (free, $1.99 for pro) • Vinyet - video slice and dicer ($1.99 - VERY worth the spend) • VideoSound - adds music to videos ($0.99 - so worth 99 pennies)

@sbkelsick