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In-BoundMarketing& B2B Content Challenges

Hello!

Content Marketing

Requires “Great Content”

Great Content: Content that answers questions potential clients/customers are asking.

STILL CONTENT DRIVEN!

Jan - July

19142423

3241

6157

2010201120122013

Leads Generated January - July

8.42%

11.81%13.06%

201020112012

Close Rate from MKT Leads

25.4%

35.3%

54.5%

201020112012

New Business - % from MKT Leads