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Nov 11, 2014
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In-BoundMarketing& B2B Content Challenges
Hello!
Content Marketing
Requires “Great Content”
Great Content: Content that answers questions potential clients/customers are asking.
STILL CONTENT DRIVEN!
Jan - July
19142423
3241
6157
2010201120122013
Leads Generated January - July
8.42%
11.81%13.06%
201020112012
Close Rate from MKT Leads
25.4%
35.3%
54.5%
201020112012
New Business - % from MKT Leads