• “If you wait until there is another case study in your industry, you will be too late.”
• -- Seth Godin
Webinar will start shortly
“What gets us into trouble is not what we don't know it's what we know for sure that just ain't so.”
• -- Mark Twain
Starting In 1 Minute
HubSpot Summer 2010 Show & Tell
Brian Halligan
@bhalligan
Today’s Agenda
•Remind me…What Is Inbound Marketing.
•Halligan’s HubSpot Update
•Talk Is Cheap – Demo New Stuff!
•Customer Reactions to New Stuff
•Where is the puck headed?
•Special Topics
•Q&A
But first…
Thank You!!!!
Outbound Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
• TV/radio ads
Inbound Marketing
• SEO / SEM
• Blogging
• Social Media
• RSS
• Free tools/trials
• Viral videos
You are Transforming Marketing
Which do you have more of?
HubSpot Works If You Work It
Using HubSpot = More Leads
Active Users
Limited Users
Emerging Standard
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6
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HubSpot Customer Growth
May 2010
2,800 Customers
R&D Spending
Blog SEOSocial MediaMonitoring
AnalyticsMarketing
AutomationIT Expertise
Radian6Wordpress Eloqua IT GuysMarketing
Sherpa
Complete Solution
Analytics
Web
Position
Gold
HubSpot’s Inbound Marketing System
GET FOUND
CONVERT
ANALYZE
QUALIFIED TRAFFIC
SALES
SEO, Blog, Social Media, Content Creation
Landing Pages, Lead Nurturing & Intelligence
Marketing Analytics
Get Found
Convert
Talk Is Cheap
Demo!!!
Social Media Monitoring
Social Media Reach
BETA: Social Lead Intelligence
Marketing Integration
BETA: Lead Segmentation
BETA: Email Marketing
Jared MostollerMarketerdocSTAR
"HubSpot's software continues to pleasantly surprise . . . we found the email marketing feature to be a quick & easy solution to reach out to our leads. It was tied into our existing leads application & just worked."
New: Lead Nurturing
Michelle WickumDirector of MarketingSteelMaster Buildings
"“We’ve … sent more than 10,000 emails to keep leads engaged. This used to be a manual process … but because HubSpot is easy to use and integrated with our lead capture, we’ve made nurturing a standard, saving time as we improve on rapid lead follow up.”
HubSpot Salesforce.com Integration
Leads API = Any CRM Integration
(…or your CRM of choice)
Daniel LyntonCEO
Lynton Web Solutions
“. . . this is going to connect the dots between marketing and sales efforts. We’ve implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great … and gives visibility into marketing ROI.”
Analytics Help Max Out ROI
We hear you …
Faster Load Times
Lead Nurturing Status in Leads
Does HubSpot help me do all this?
Lots of Help Available
Passionate Customers & Fans
HUGOct 5 2010Cambridge, MA
What’s next for HubSpot?
Co
nve
rt
Platformization
CRM WEBSITE
Blogosphere
HubSpot
API
3rd Party Apps
HubSpot
What’s next for you?
Need Help?
•Contact your Customer Success Manager
•1-888-HUBSPOT
