Hubspot Overview

Hubspot OverviewZellus Marketing

BENEFITSMarketing AutomationSimplify certain tasks to make room for more important ones.

Integrated TrackingOffer more specific and accessible analytics than what is available with free solutions.

Team CollaborationMultiple users can fulfill tasks and keepup to date through integrated system.

INBOUND METHODOLOGY

BUYER’S JOURNEY

MARKETING DASHBOARDTABLE OF CONTENTS1. Contact Management2. Email Marketing3. Calls-to-Action4. Workflow Automation5. Social Media6. Reporting Tools7. Content Calendar

CONTACT MANAGEMENTContacts can be segmented into specific groups that can have content and emails focus on their needs/concerns.

Interactions are recorded by website or notedby users. Detailed timelines are viewable byall users.

Hubspot focuses campaigns and all activitiesaround personas, ideal customer generalizationsthat fit a certain demographic and potentialcustomer base.

EMAIL MARKETINGEverything Mailchimp does and more. Emphasison individual interactionsrather than group results.

Desktop Notifications whenlead interacts.

CALLS-TO-ACTIONTrackable buttons that lead to specific offering pages. Captures leads and records their interactions.

WORKFLOWAUTOMATIONHubspot enrolls users who performcertain actions into Workflows, whichfollow a set of logic actions that makeit appear more personal. It automatesand streamlines the outreach process.This allows marketing and sales to focus on and cater to multiple groups.

SOCIAL MEDIAHubspot monitors social media, tracking the reactions/resultsof posts. Also allows users topost to any social media withinthe interface. Hubspot emphasizes Twitter, which hasbeen gaining a lot of B2B usersin the past year.

REPORTING TOOLSTracks many things and can produce customizedreports including traffic sources, keyword SEOstatus, and competitor rankings.

CONTENT CALENDARAll major content actions (see filter)are recorded in the calendar and future tasks can also be assigned to any user.

SALES DASHBOARD TABLE OF CONTENTS1. Sales Contacts2. Sidekick3. Deals4. Tasks

SALES CONTACTSSimilar to marketing contacts section,however, you can filter all contactsinto types or even actions they havedone in the past.

Companies page basicallygroups individuals into the organizations to whichthey belong.

SIDEKICK

Also Viewable inContact TimelineOn Marketing Side

Prospects SystemA powerful tracking software that somehow knowswhat companies are visiting your website withoutgetting any contact information from them.

Contact TrackingNotifies you on-the-fly with desktop notificationswhen contacts interact with your content. Additional$10/m for unlimited notifications (comes with 200/m free)

DEALSDeals is a section for the sales personto record how a contact is moving through the sales process.This replaces the notebook of- “CallJim because he said he’s interested.”Contacts from Marketing side can be placed in the queue.

TASKSTasks record specific actions usedto develop that lead or any otherassignments that need accomplished.

Inbound on a budget

LEADINLeadin is a Wordpress plugin made by Hubspot. It integrates withMailchimp so when people put information into the site, it assignsthem into lists. It might be considered like Workflow and ContactManagement but dumbed down. What you see on this page is whatLeadin does, nothing more: contact sign up and recording.