Bring order to your tagging chaos with data quality assuranceJulien Coquet - VP Product & Chief Evangelist @ Hub’Scan eMetrics San Francisco 2015
About Hub’Scan
- A digital analytics quality assurance company
- Based in Boston
- Corporate member of the DAA
- Nominated for DAA Excellence Award
About yours truly
- Digital analytics veteran
- Implementation specialist
- Level 80 Tag Warrior
- Keeper of the One True Tagging Plan
Analytics nightmares
Lack of structure or specification
Lack of communication between teams
Lots of time spent doing QA
Analysts turned into debuggers
Business IT
Specification Specify data collection plan Translates into tagging plan
Implementation Gets data and reports Deploys tags manually or via TMS
Quality assurance Verify data Verify tagging
Evolution Update tagging plan Update tags
Business IT
Specification Specify data collection plan Translates into tagging plan
Implementation Gets data and reports Deploys tags manually or via TMS
Quality assurance Verify data Verify tagging
Evolution Update tagging plan Update tags
Address your data ecosystem
BIG DATA
BUSINESS INTELLIGENCE
CRM
DIGITAL ANALYTICS
SOCIAL MEDIA
CALL CENTERS
MORE SOURCES
Focus on data, not tags• Don’t just collect data
• Collect the right data
• Make data comply to your tagging plan
Business case: Peugeot
• 1800+ automotive websites
• Migrated from Sophus to GA Premium
• Global deployment of digital marketing tags
• Distrust in data due to poorly executed implementations
Business case: PeugeotWith Hub’Scan, PSA was able to
• reduce tagging QA time from months to hours
• facilitate collaboration between marketing and IT
• certify conversion measurement
• restore faith in data through quality
Improve acquisition, behaviour & conversion Reduce TTM, TCO and COS Boost volume of visitors Boost business conversion
Hub’Scan EX
Demos, free trials and MOAR?- BOOTH #612 (can’t miss it)
- Get your Summit game card tagged
- Goodies
- A chance to win a seat at the DAA Gala on Apr. 1st
- French accents