Getting more readers for your blog contentTom Treanor
@RtMixMktg
1) Focus on Topics, Content & Style
• Better, more targeted content
• More media, more research
• The “and wait there’s more” post…
• Juicy topics - e.g. stock photo sites
• Link-worthy topics (resources, stats, etc.)
• Infographics, slideshares, images, video
• Tools: Buzzsumo, SEMRush, Google analytics
Q: What are juicy topics in your industry?
2) Create posts that Leverage Others
• Feature influencers - email them, @mention them, etc.
• Reviews
• Group posts
• Round-ups
• Guest posters
• Embed videos or slideshares
• Interviews
• Curated infographics
Q: What’s an example of a post leveraging others that you’ve done or seen?
3) Each Post = Campaign
• Social media - FB, Twitter (can be multiple times), Pinterest, Google+, LinkedIn update
• LI company page
• Groups - G+ groups, FB groups, LI groups, Pinterest shared boards
• Grow your following - engage, respond, share others’ content
• “Be everywhere” strategy
• Emailing your list with new posts
Q: What’s your experience with a group on social media?
4) Know basic SEO
• Know your keywords
• Basic optimization
• Keyword-rich titles and headings
• Image alt tags
• Internal linking
• Links from others sites
• Tools: Google Adwords keyword tool, Google Analytics, SEM Rush
Q: Which will have more searches –“facebook marketing” or “facebookadvertising”?
5) Create Permanent Links
• Social media bio links, etc.
• Cross-linking - from old posts, popular posts, new posts
• Email footers
• Directories - AllTop, industry directories, etc.
6) Potentially viral distribution
• Voting sites - growth hackers, inbound.org, reddit, hacker news etc.
• Quora answers
• Guest posting
7) Working with peers
• Masterminds
• Blog comment groups
• Share groups
Q: How could you find people to collaborate with online?
7) Curation sites
• Become the media/curate (Pinterest, Flipboard, Listly, Scoop.it)
• Share links on Blokube, BizSugar (and others)
• Watch out for distribution platforms-Triberr, quuu.co, Tweet Jukebox, Prismatic
• Blog promotion tools - Viral Content Buzz, Social Buzz Club, Just Retweet
8) Repurposing and redistribution
• Repurpose content - e.g. post to slideshare- video to slideshare, post to infographic, etc.
• Redistributing - e.g. publishing yourself other places
• Syndicating – e.g. from your site to business2community
Q: What’s something you plan to repurpose tomorrow?
9) Paid distribution
• Facebook promoted posts – can be inexpensive
• LinkedIn is expensive - so needs to be strategic
• Pinterest can be reasonably cheap
• StumbeUpon ads are also affordable
Q: Have you advertised on social media?
