How to Get More Readers for your Business Blog

Getting more readers for your blog contentTom Treanor

@RtMixMktg

1) Focus on Topics, Content & Style

• Better, more targeted content

• More media, more research

• The “and wait there’s more” post…

• Juicy topics - e.g. stock photo sites

• Link-worthy topics (resources, stats, etc.)

• Infographics, slideshares, images, video

• Tools: Buzzsumo, SEMRush, Google analytics

Q: What are juicy topics in your industry?

2) Create posts that Leverage Others

• Feature influencers - email them, @mention them, etc.

• Reviews

• Group posts

• Round-ups

• Guest posters

• Embed videos or slideshares

• Interviews

• Curated infographics

Q: What’s an example of a post leveraging others that you’ve done or seen?

3) Each Post = Campaign

• Social media - FB, Twitter (can be multiple times), Pinterest, Google+, LinkedIn update

• LI company page

• Groups - G+ groups, FB groups, LI groups, Pinterest shared boards

• Grow your following - engage, respond, share others’ content

• “Be everywhere” strategy

• Emailing your list with new posts

Q: What’s your experience with a group on social media?

4) Know basic SEO

• Know your keywords

• Basic optimization

• Keyword-rich titles and headings

• Image alt tags

• Internal linking

• Links from others sites

• Tools: Google Adwords keyword tool, Google Analytics, SEM Rush

Q: Which will have more searches –“facebook marketing” or “facebookadvertising”?

5) Create Permanent Links

• Social media bio links, etc.

• Cross-linking - from old posts, popular posts, new posts

• Email footers

• Directories - AllTop, industry directories, etc.

6) Potentially viral distribution

• Voting sites - growth hackers, inbound.org, reddit, hacker news etc.

• Quora answers

• Guest posting

7) Working with peers

• Masterminds

• Blog comment groups

• Share groups

Q: How could you find people to collaborate with online?

7) Curation sites

• Become the media/curate (Pinterest, Flipboard, Listly, Scoop.it)

• Share links on Blokube, BizSugar (and others)

• Watch out for distribution platforms-Triberr, quuu.co, Tweet Jukebox, Prismatic

• Blog promotion tools - Viral Content Buzz, Social Buzz Club, Just Retweet

8) Repurposing and redistribution

• Repurpose content - e.g. post to slideshare- video to slideshare, post to infographic, etc.

• Redistributing - e.g. publishing yourself other places

• Syndicating – e.g. from your site to business2community

Q: What’s something you plan to repurpose tomorrow?

9) Paid distribution

• Facebook promoted posts – can be inexpensive

• LinkedIn is expensive - so needs to be strategic

• Pinterest can be reasonably cheap

• StumbeUpon ads are also affordable

Q: Have you advertised on social media?