Build Your Own Customer Evangelism Movement
Blake Landau, Artemis
If you want your customers to like you, you need to like them first
Customers Who Are In Love Will Become Brand Evangelists
How do you get Customers to fall in love with your brand?
Let’s Give them something to talk about (and a place to do it)
Take a page from Gaga’s book
• Name your customers
• Give them a cause to rally behind
• Give them a forum to meet each other
Customer communitiesCustomer support, social marketing & customer feedback
Verizon Wireless
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