Attract the Right Followers | Build, Engage, Recruit Webcast (Part1)

Part 1 of 3 in the Build, Engage, Recruit series

How to attract the right followers to your business

#staffing #hiretowin

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An effective and efficient strategy to get the most from social media

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Build, Engage, Recruit

 Build  Engage  Recruit

+ =

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The best recruiters act like marketers.

 Alex Charraudeau

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57% of the decision to ‘buy’ is now made before any direct interaction with a

salesperson.

Why followers are important to your business

100% Followers are 100% more likely to

respond to an InMail

79% 79% of members are interested in job

opportunities from companies they are following

61% Members are 61% more likely to share information as a result of

following your company

Why people follow

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 A couple of techniques you can use

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Why do people follow?

 Social proof/crowd mentality – how can you reach a tipping point?

 Fear of missing out (FOMO) – why do people need to listen to you?

 Bandwagon effect – what can I do to join the conversation before it is too late?

 Authority – who has enough authority in your organization?

What your target audience wants to see before they follow you on LinkedIn

 Build your strategy around it

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Understanding what LinkedIn members want from you

88%

 Would follow a company

 Follow companies for jobs

 Projects and initiatives

 News and insights

68%

61%

79%

Source: LinkedIn Research.

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 Think about your audience and place yourself in their shoes

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Persona development

 Share the right content to the right person at the right time

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Tailor your message

 It’s ok to be a show off

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3 company pages we love

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How to track success  Company Page analytics

§  Follower demographics §  Track page views and unique

visitors §  Benchmark your followership

against competitors

 One unified message across all touch points with your business

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Not just on LinkedIn

§  Across social channels §  Your website §  Offices §  While on the phone §  In emails §  Etc…

How to generate followers

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In space no one can hear you scream

 It’s a massive thumbs up Generate followers through word of mouth

 With targeted advertising Advertise

Defensive and offensive branding tactics Leverage your employees

 Allow members to follow directly Job postings

 Simple changes can have a massive impact Use other channels

 Simple and effective Add to your website

New York: (212) 947-3456 Chicago: (312) 791-8328

 Start or join the conversation

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Be interesting

 It’s good to share

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Status updates

 Companies that post at least 1 status update per week on LinkedIn get….

….40% more job views ….and 25% more applications

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Sponsored Updates get 3x more traffic

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If I only had two dollars left I would spend one dollar on PR.

 Bill Gates

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16%

50%

*Engaged member = any member who’s viewed one of your jobs, your Company/Careers Page or became a follower within the 60 days prior to receiving an InMail from one of your employees.

 InMail success rates by brand engagement Telling the right story to your audience

 No engagement with your brand

 Engaged with your brand*

Key takeaways

 Next steps to building the audience you want

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Things you can do today

1.  Work out why people should follow you

2.  Communicate the benefits of following you using the best channel for the job

3.  Sync all channels and communications

4.  Leverage social proof, FOMO and authority

5.  Advertise to your audience and make a BIG noise

 Save the date

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Build, Engage, Recruit Series

 Engage your audience  Presented by Annette Irwin  March 11th at 11:00am PT

 Recruit more effectively  Presented by Alex Rossberg  March 18th at 11:00am PT  Share this link with colleagues who aren’t yet registered: http://linkd.in/1DHw3p5

Engage

Recruit

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