Slide 1

NOW FROM A

PERSPECTIVE

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WHERE WERE COMING FROM

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HOW DO WE CHANGE THE GAME?

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Why?

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HAPPY CUSTOMERSDONT CHURN

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CANADIANS PASSIONSFamily & FriendsMusic12Sports3Movies & Infotainment4

Canadians PassionsFriends & familyMusicSportsMovies & entertainment

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Roam Like Home

CREATING PARTNERSHIPS

Canadians PassionsFriends & familyMusicSportsMovies & entertainment

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LEVERAGING PARTNERSHIPS TO CREATE PRODUCT DIFFERENTIATION

PULSE PLAN

Leverage partnerships to create product differentiation

Partner with spotify to provide unique value added content for canadian families

Devices with spotify Rogers & Fido

Share Everything offer + Fido Pulse Plan Offer

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BUILD A COMPELLING 360 CAMPAIGN

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SWEAT ALL YOUR ASSETS

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Increased awareness, trial & usage

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Greater differentiation & enhanced experiences for customers

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Happy customers

BENEFITS OF PARTNERSHIP

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HAPPY CUSTOMERSDONT CHURN

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Drew StevensonDirector, Brand Wireless

[email protected]

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