NOW FROM A PERSPECTIVE
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NOW FROM A
PERSPECTIVE
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WHERE WERE COMING FROM
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HOW DO WE CHANGE THE GAME?
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Why?
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HAPPY CUSTOMERSDONT CHURN
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CANADIANS PASSIONSFamily & FriendsMusic12Sports3Movies & Infotainment4
Canadians PassionsFriends & familyMusicSportsMovies & entertainment
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Roam Like Home
CREATING PARTNERSHIPS
Canadians PassionsFriends & familyMusicSportsMovies & entertainment
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LEVERAGING PARTNERSHIPS TO CREATE PRODUCT DIFFERENTIATION
PULSE PLAN
Leverage partnerships to create product differentiation
Partner with spotify to provide unique value added content for canadian families
Devices with spotify Rogers & Fido
Share Everything offer + Fido Pulse Plan Offer
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BUILD A COMPELLING 360 CAMPAIGN
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SWEAT ALL YOUR ASSETS
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Increased awareness, trial & usage
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Greater differentiation & enhanced experiences for customers
=
Happy customers
BENEFITS OF PARTNERSHIP
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HAPPY CUSTOMERSDONT CHURN
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Drew StevensonDirector, Brand Wireless
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