Social Media Made Sales CoolMick Griffin
Social Media Convent
The Perception of the Sales Person
Consumers Are Now In Control
88% of consumers use Online Reviews to
determine the quality of a local business
85% of consumers read up to 10 reviews
88% of consumers trust review sites as much
Or more then personal recommendations
44% of consumers will check online for a
Better product or price before purchase
Of Brands
Doing It Wrong
An Example
Requests Will Increase
By 58% in 2015
Social Customer Service
Is A Live
Lead Generation Platform
Social Media
Business Developers
Use Social Media
61% of B2B
Companies Have Acquired
Customers Via Facebook
77% of B2C
Live Tweeting Operations
Dr Live Tweets Orthopedic
Surgery
Live Q+A as Surgeons Rotated
Built Trust and being thought
leader
15% increase in lead to customer
Your Sales CommunicationStrategy
The Sales Funnel
Communication Strategy
Try Hard Try HarderTry Really
Hard Try AgainFifth Time
Lucky
Communication Strategy
Try Hard Try HarderTry Really
Hard Try AgainFifth Time
Lucky
It Also Doesn’t Mean
Try Harder
No Doesn’t Mean No
It Means
Be Smarter!
No Doesn’t Mean No
Communication Strategy
Try Hard Try HarderTry Really
Hard Try AgainFifth Time
Lucky
To make a purchase based on a Tweet
Then a Consumer
Marketers are 150% More Likely
The Facts
The Sales Facts
thesalesfacts
+
97%COLD CALLING IS
INEFFECTIVE
9
$
+60%COLD LEAD COST VS
SOCIAL LISTENING
204INBOUND EMAILS
PER DAY IN 2015
-7%COLD CALLING IS
GETTING HARDER
The Social Facts
thesocialfacts
+
5500+DAILY QUESTIONS ON
QUORA
9
$ +41%35-54 AGE RANGE ON
SOCIAL SINCE 2011
+20%SHORTER SALES
CYCLE WHEN DRIVEN
THROUGH SOCIAL
8000+NEW LINKEDIN
GROUPS PER WEEK
Thank You
Chief Revenue Officer
Mick Griffin
@MickGriffin
pl.linkedin.com/in/mickgriffin
CODE - ILUVLEADS
