How Social Media Made Sales Cool Again

Social Media Made Sales CoolMick Griffin

Social Media Convent

The Perception of the Sales Person

Consumers Are Now In Control

88% of consumers use Online Reviews to

determine the quality of a local business

85% of consumers read up to 10 reviews

88% of consumers trust review sites as much

Or more then personal recommendations

44% of consumers will check online for a

Better product or price before purchase

Of Brands

Doing It Wrong

An Example

Requests Will Increase

By 58% in 2015

Social Customer Service

Is A Live

Lead Generation Platform

Social Media

Business Developers

Use Social Media

61% of B2B

Companies Have Acquired

Customers Via Facebook

77% of B2C

Live Tweeting Operations

Dr Live Tweets Orthopedic

Surgery

Live Q+A as Surgeons Rotated

Built Trust and being thought

leader

15% increase in lead to customer

Your Sales CommunicationStrategy

The Sales Funnel

Communication Strategy

Try Hard Try HarderTry Really

Hard Try AgainFifth Time

Lucky

Communication Strategy

Try Hard Try HarderTry Really

Hard Try AgainFifth Time

Lucky

It Also Doesn’t Mean

Try Harder

No Doesn’t Mean No

It Means

Be Smarter!

No Doesn’t Mean No

Communication Strategy

Try Hard Try HarderTry Really

Hard Try AgainFifth Time

Lucky

To make a purchase based on a Tweet

Then a Consumer

Marketers are 150% More Likely

The Facts

The Sales Facts

thesalesfacts

+

97%COLD CALLING IS

INEFFECTIVE

9

$

+60%COLD LEAD COST VS

SOCIAL LISTENING

204INBOUND EMAILS

PER DAY IN 2015

-7%COLD CALLING IS

GETTING HARDER

The Social Facts

thesocialfacts

+

5500+DAILY QUESTIONS ON

QUORA

9

$ +41%35-54 AGE RANGE ON

SOCIAL SINCE 2011

+20%SHORTER SALES

CYCLE WHEN DRIVEN

THROUGH SOCIAL

8000+NEW LINKEDIN

GROUPS PER WEEK

Thank You

Chief Revenue Officer

Mick Griffin

@MickGriffin

pl.linkedin.com/in/mickgriffin

CODE - ILUVLEADS