HOW CAN WE IMPROVE SERVICE QUALITY?

1. LISTENING

service providers should understand what customers really want through continuous learning about their expectation and perception.

2. RELIABILITY

Single most important

dimension of service

quality and it must be a

service priority.

3. service design

Service

providers

should take a

holistic view of

the service while

managing its

many details.

4. recovery

To satisfy a customer encountering a service problem, companies should encourage customers to complain, respond quickly and personally, and develop a problem resolution system..

5. surprising customers

Process dimensions like assurance, responsiveness and empathy are most important in exceeding customer expectations by surprising them with uncommon swiftness, grace, courtesy, competence, commitment and understanding.

6. employee research

Marketers should conduct research with employees to reveal why service

problems occur and what should be done to resolve them.

Thank you!

Made by Sakshi UPadhyaya, RKGIT Ghaziabad, for internship under Prof. Sameer MAthur, IIM Lucknow.