How to Improve the Quality of Your Leads with HubSpot Jeanne Hopkins, Convert Team Leader Kirsten Knipp, Product Evangelist
How To Improve Your Lead Quality Using HubSpot
May 13, 2015
All marketers and businesses want to get their sales teams quality leads so they can be more productive and close more business. Companies that build a relationship with their leads over time enjoy success because they pass them to their sales team when they are ready to buy. Join us for a 30 minute webinar and 15 minutes of Q&A to learn how to use the HubSpot software to improve your lead quality and close more customers.
This free webinar will cover:
- How to boost your sales conversion rates by sending automated, customized emails to new online leads on a pre-defined cadence
- Ways to use content and offers effectively so you can identify when leads are ready to buy
- How to track and analyze leads in the HubSpot software to understand where your quality leads are coming from
- Tips to improve the quality of your leads
This free webinar will cover:
- How to boost your sales conversion rates by sending automated, customized emails to new online leads on a pre-defined cadence
- Ways to use content and offers effectively so you can identify when leads are ready to buy
- How to track and analyze leads in the HubSpot software to understand where your quality leads are coming from
- Tips to improve the quality of your leads
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Transcript
How to Improve the Quality of
Your Leads with HubSpot
Jeanne Hopkins, Convert Team Leader
Kirsten Knipp, Product Evangelist
Agenda
Jeanne
• Lead Nurturing – What is it?
• Tips – Content, Offers
Kirsten
• How to Use HubSpot’s Software to
Nurture and Analyze Your Leads
Biggest Marketing Challenge: Leads
0%
5%
10%
15%
20%
25%
Getting Leads SEO Social Media Time Education Budget Other
Why did you attend this webinar?
Were you aware?
Only in the last third of
the buying process do
customers want to
engage with sales rep.
Lead Nurturing is about Conversion
Converting Prospects into Leads
• Landing Pages
• Forms
Converting Leads into Opportunities
• Nurturing
Things to Think About
What makes a lead more sales ready
for my company?
Particular conversion event (demo request)?
Multiple conversion events (2 or more)?
Particular data (VP Finance title)?
The Content “Magnet”
•Blog posts•Consultation
•Free Trial•Demos
•Webinars•Whitepapers
•eBooks•Case studies
•Podcasts•Newsletters
•Research
Were you aware?
Lead nurturing helps
generate 50% more
sales ready leads at 33%
lower cost per lead.
How to Use
HubSpot Lead Nurturing
Getting Started with HubSpot
The Basics of Lead Nurturing
Create a Campaign on HubSpot
Select Emails for Your Campaign
Write your Email
Preview the Email
Add More Emails to Your Campaign
Turn On Your Campaign!
Measure Your Campaigns
Lead Intelligence
Lead Intelligence
Wrap-up
Lead nurturing can help you
generate more sales-ready leads at
a lower cost
HubSpot provides lead intelligence
and lead nurturing automation
Try HubSpot Today!
Get Started with a Free 7-day Trial
Q&A
Thank You!
@jeannehopkins
@kirstenpetra
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