OBESEOVER-WEIGHT
NORMALWEIGHT
UNDER-WEIGHT
Number of people surveyed
GLOBAL
15,165
Top Global Health Barriers
Negative Health Behavior Change
Description of Overall Health as Excellent/Good
RETURNED TO A NEGATIVE HEALTH BEHAVIOR
RETURNED TO NEG. HEALTH BEHAVIOR
TRIED TO CHANGE A NEGATIVE HEALTH BEHAVIOR
TRIED TO CHANGE NEG. HEALTH BEHAVIOR
JAPAN
CHINA
INDIA
RUSSIA
GERMANY
ITALY
FRANCE
UK
BRAZIL
MEXICO
CANADA
US
SMOKING OR TOBACCO USE
HAVING A HEALTH CONDITION OR DISEASE
NOT MAINTAINING A BALANCEDAND/OR NUTRITIOUS DIET
NOT EXERCISING ENOUGH
49%
62% 50%
36%
35%
29%
Number surveyed by segmentDEMOGRAPHICS
MARKET:DEVELOPED 7,029EMERGING 4,009
GENDER:MALE 5,469
FEMALE 5,569
AGE:18-30 3,05531-45 3,29246-64 3,22965+ 1,462
MOMS1,857
NON-MOMS3,674
EMPLOYED5,978
NOT EMPLOYED4,968
COMPANY POSITION:MANAGEMENT +
2,280BELOW
MANAGEMENT1,946
HEALTHCONDITION
6,652NO CONDITION
4,151
NEG. HEALTHBEHAVIORRELAPSER
3,381NON-RELAPSER
3,102
DIGITALSEGMENTATION
ANALYSIS
JAPAN1,000
U.S.5,127/1,000*
CANADA1,000
MEXICO500
BRAZIL502
UK1,005
FRANCE1,002
ITALY1,013
GERMANY1,009
RUSSIA1,004
INDIA1,000
CHINA1,003
Disease state by number surveyed
Health Barriers by Age Negative Health Behavior Change by Market
Perception of Weight vs. Actual BMI Level
71% 45%
46% 61%
47% 40% 30% 19%
30% 25% 18% 13%
809 642 234 802 904 725 389 1,431 1,914 394 332 774 1,530 985
NOT MAINTAINING A BALANCED AND/OR NUTRITIOUS DIET
BEING IN A HARMFUL ENVIRONMENT
65+46-64 31-4518-30
DEVELOPED
DEVELOPED
EMERGING
EMERGING
65+46-64 31-4518-30
*In the Global total, the U.S. sample size is weighted down to 1,000 respondents to represent an equivalent portion of the total sample as each of the other countries. http://www.edelman.com/HealthBarometer
SLEEPDISORDER
SEASONALALLERGIES
RECURRINGOR
CHRONIC PAINOSTEO-
POROSIS
MAJORDEPRESSIVEDISORDER
HYPER-TENSION
HIGHCHOLESTEROL
GENERALIZEDANXIETY
DISORDER
GASTRO-INTESTINALCONDITION
DIGESTIVEIRREGULARITYDIABETESCANCERASTHMAARTHRITIS
73%
71%
68%
74%
64%
61%
68%
69%
92%
65%
33%
41%
6% 50% 27% 16%
6% 54% 35% 5%
ACTUAL BMI
PERCEPTION OF WEIGHT
`30.0 &ABOVE`25.0 - 29.9`18.5 - 24.9
BELOW18.5
Health Barometer 2011Health, Redefined
