OBESE OVER- WEIGHT NORMAL WEIGHT UNDER- WEIGHT Number of people surveyed GLOBAL 15,165 Top Global Health Barriers Negave Health Behavior Change Descripon of Overall Health as Excellent/Good RETURNED TO A NEGATIVE HEALTH BEHAVIOR RETURNED TO NEG. HEALTH BEHAVIOR TRIED TO CHANGE A NEGATIVE HEALTH BEHAVIOR TRIED TO CHANGE NEG. HEALTH BEHAVIOR JAPAN CHINA INDIA RUSSIA GERMANY ITALY FRANCE UK BRAZIL MEXICO CANADA US SMOKING OR TOBACCO USE HAVING A HEALTH CONDITION OR DISEASE NOT MAINTAINING A BALANCED AND/OR NUTRITIOUS DIET NOT EXERCISING ENOUGH 49% 62% 50% 36% 35% 29% Number surveyed by segment DEMOGRAPHICS MARKET: DEVELOPED 7,029 EMERGING 4,009 GENDER: MALE 5,469 FEMALE 5,569 AGE: 18-30 3,055 31-45 3,292 46-64 3,229 65+ 1,462 MOMS 1,857 NON-MOMS 3,674 EMPLOYED 5,978 NOT EMPLOYED 4,968 COMPANY POSITION: MANAGEMENT + 2,280 BELOW MANAGEMENT 1,946 HEALTH CONDITION 6,652 NO CONDITION 4,151 NEG. HEALTH BEHAVIOR RELAPSER 3,381 NON-RELAPSER 3,102 DIGITAL SEGMENTATION ANALYSIS JAPAN 1,000 U.S. 5,127/1,000* CANADA 1,000 MEXICO 500 BRAZIL 502 UK 1,005 FRANCE 1,002 ITALY 1,013 GERMANY 1,009 RUSSIA 1,004 INDIA 1,000 CHINA 1,003 Disease state by number surveyed Health Barriers by Age Negave Health Behavior Change by Market Percepon of Weight vs. Actual BMI Level 71% 45% 46% 61% 47% 40% 30% 19% 30% 25% 18% 13% 809 642 234 802 904 725 389 1,431 1,914 394 332 774 1,530 985 NOT MAINTAINING A BALANCED AND/OR NUTRITIOUS DIET BEING IN A HARMFUL ENVIRONMENT 65+ 46-64 31-45 18-30 DEVELOPED DEVELOPED EMERGING EMERGING 65+ 46-64 31-45 18-30 *In the Global total, the U.S. sample size is weighted down to 1,000 respondents to represent an equivalent poron of the total sample as each of the other countries. hp://www.edelman.com/HealthBarometer SLEEP DISORDER SEASONAL ALLERGIES RECURRING OR CHRONIC PAIN OSTEO- POROSIS MAJOR DEPRESSIVE DISORDER HYPER- TENSION HIGH CHOLESTEROL GENERALIZED ANXIETY DISORDER GASTRO- INTESTINAL CONDITION DIGESTIVE IRREGULARITY DIABETES CANCER ASTHMA ARTHRITIS 73% 71% 68% 74% 64% 61% 68% 69% 92% 65% 33% 41% 6% 50% 27% 16% 6% 54% 35% 5% ACTUAL BMI PERCEPTION OF WEIGHT `30.0 & ABOVE `25.0 - 29.9 `18.5 - 24.9 BELOW 18.5 Health Barometer 2011 Health, Redefined
Health Barometer 2011: An Overview
Jun 19, 2015
The Edelman Health Barometer 2011, a study about public perceptions of health, includes opinion and behavioral data across ages, cultures, incomes and experiences -- 15,165 people, to be exact. We break down the Barometer’s topics, diverse respondent make-up, global methodology and analysis possibilities.
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OBESEOVER-WEIGHT
NORMALWEIGHT
UNDER-WEIGHT
Number of people surveyed
GLOBAL
15,165
Top Global Health Barriers
Negative Health Behavior Change
Description of Overall Health as Excellent/Good
RETURNED TO A NEGATIVE HEALTH BEHAVIOR
RETURNED TO NEG. HEALTH BEHAVIOR
TRIED TO CHANGE A NEGATIVE HEALTH BEHAVIOR
TRIED TO CHANGE NEG. HEALTH BEHAVIOR
JAPAN
CHINA
INDIA
RUSSIA
GERMANY
ITALY
FRANCE
UK
BRAZIL
MEXICO
CANADA
US
SMOKING OR TOBACCO USE
HAVING A HEALTH CONDITION OR DISEASE
NOT MAINTAINING A BALANCEDAND/OR NUTRITIOUS DIET
NOT EXERCISING ENOUGH
49%
62% 50%
36%
35%
29%
Number surveyed by segmentDEMOGRAPHICS
MARKET:DEVELOPED 7,029EMERGING 4,009
GENDER:MALE 5,469
FEMALE 5,569
AGE:18-30 3,05531-45 3,29246-64 3,22965+ 1,462
MOMS1,857
NON-MOMS3,674
EMPLOYED5,978
NOT EMPLOYED4,968
COMPANY POSITION:MANAGEMENT +
2,280BELOW
MANAGEMENT1,946
HEALTHCONDITION
6,652NO CONDITION
4,151
NEG. HEALTHBEHAVIORRELAPSER
3,381NON-RELAPSER
3,102
DIGITALSEGMENTATION
ANALYSIS
JAPAN1,000
U.S.5,127/1,000*
CANADA1,000
MEXICO500
BRAZIL502
UK1,005
FRANCE1,002
ITALY1,013
GERMANY1,009
RUSSIA1,004
INDIA1,000
CHINA1,003
Disease state by number surveyed
Health Barriers by Age Negative Health Behavior Change by Market
Perception of Weight vs. Actual BMI Level
71% 45%
46% 61%
47% 40% 30% 19%
30% 25% 18% 13%
809 642 234 802 904 725 389 1,431 1,914 394 332 774 1,530 985
NOT MAINTAINING A BALANCED AND/OR NUTRITIOUS DIET
BEING IN A HARMFUL ENVIRONMENT
65+46-64 31-4518-30
DEVELOPED
DEVELOPED
EMERGING
EMERGING
65+46-64 31-4518-30
*In the Global total, the U.S. sample size is weighted down to 1,000 respondents to represent an equivalent portion of the total sample as each of the other countries. http://www.edelman.com/HealthBarometer
SLEEPDISORDER
SEASONALALLERGIES
RECURRINGOR
CHRONIC PAINOSTEO-
POROSIS
MAJORDEPRESSIVEDISORDER
HYPER-TENSION
HIGHCHOLESTEROL
GENERALIZEDANXIETY
DISORDER
GASTRO-INTESTINALCONDITION
DIGESTIVEIRREGULARITYDIABETESCANCERASTHMAARTHRITIS
73%
71%
68%
74%
64%
61%
68%
69%
92%
65%
33%
41%
6% 50% 27% 16%
6% 54% 35% 5%
ACTUAL BMI
PERCEPTION OF WEIGHT
`30.0 &ABOVE`25.0 - 29.9`18.5 - 24.9
BELOW18.5
Health Barometer 2011Health, Redefined
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