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HbbTV Country Review
France: Régis Saint Girons, HTTV
Germany: Klaus iIIgner, IRT
Spain: Xavier Redon,Cellnex
UK: Bob Campbell, Digital TV Labs
Poland: Pawel Tutka, Hybra TV
Nordig : Erick Vold, NRK
Sponsored by:
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France
Régis SAINT GIRONSCEO HTTV
President French HD Forum
Marketing Co-Chairman HbbTV Association
Régis Saint Girons is today the CEO of HTTV (High Tech TV), a leading software solution provRégis is also the President of the French HD Forum, as well as the Marketing Vice ChairmAssociation.
He has previously served as Senior Vice President OpenTV for NAGRA, a Kudelski group cNAGRA, Régis Saint Girons was one of the OpenTV co-founder, a joint-venture between ThElectronics and Sun Microsystem.
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French Digital TV Association Broadcasters, Operators,
Manufacturers and Distributors
Focused on Terrestrial Analog Switch Off HDTV in 2008
Interactive TV TNT2.0 for HbbTV 1.5
700MHz release MPEG2 Switch off in 2016
Ultra HD
French HD Forum
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© HbbTV Association
27M Households
• TV reception:- DTT 59%
(DTT main TV 29%)
- IPTV 44%
- Sat-FTV 13%- Sat-Pay 12%
- Cable 8%
- Operator’s STB in 70 % HHs
•Technical profile
- HbbTV 1.0/1.5, TNT network(s)
- Terrestrial & Satellit
•Penetration and foreca
- Today:
o Over 6M deployo Over 1M active
- 2015:
o HbbTV in 80%
o above 4M new
France
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HbbTV Services
D T T
S
a t e l l i t e
• France Television (5 channels): Start-Over,Catchup, EPG, Weather, I-Advertising, Liveevents
• TF1: Pay VoD, I-Advertising, E-Commerce
• Arte: EPG, Catchup, Free VoD
• NRJ 12: EPG, Catchup, Web radios
• M6: EPG, News, I-Advertising, E-Commerce
• D8, D16, iTélé (Canal+): Catchup, News feed
• Gully: Catchup and VOD for Kids
• LCP, Senat: T-Government Start- Over
•Fransat :
All DTT HbbTV services
•Fransat Connect
"network operator" servi
- EPG
- Catchup TV / VoD
- Radio
- News, Weather, Infotrafic
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French HbbTV service Video
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Sponsored by:
Germany
Klaus iIIgnerManaging Director IRT
Chairman HbbTV Association
Managing Director of the Institut für Rundfunktechnik (IRT) in Munich sin
HbbTV Association ChairmanSpeaker of the Executive Management/Member of some National & Inte
Committees
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38,5 Mio Households
TV reception:
- DTT 10,0 %
- Sat 46,1 %
- Cable 46,3 %
- IPTV 4,9 %
- Pay TV total 2,2 %
Germany
• Technical profile
- mainly HbbTV Versio- ca. 18% HbbTV Vers(no HbbTV 1.5 service
• Available in all broadcast
Satellite, Cable, Terre
• Penetration and forecast
- Over 15 Mio HbbTV
- 10 Mio active HbbTV
• market driven adoption wmoderating organization
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HbbTV Devices Market share
Percentage of
Internet enabledTV sets
2014 (Q1/Q2)
Percentage of
HbbTV enabledSmart-TV sets
2014 (Q1/Q2) By En
>1
Co
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HbbTV Usage
Connected and activated
HbbTV devices in Mio.
2010 20122011 20142013
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Broad Range of Appl icat ions
EPG
Gaming
Shopping /
„sales through“ Social networks
Catchup / VoD
portals
Timesh
voting
Children / youth
Second screen
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Video 1
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Video 2
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Spain
Xavier RedonCellnex Telecom
HbbTV Steering Board Member
Xavi Redon is Product Manager at Cellnex Telecom, one of the leading independent in
operators for wireless broadcasting telecommunication in Europe.Mr. Redon is a Senior Telecommunications Engineer with a degree in TelecommDirection and Management. He has worked as Project Manager since 1997 in projects Network planning and later on as Product Manager, defining and developing DTT aproducts like the TDT Híbrida (TDT Híbrida is the Spanish umbrella specification base1.5), TDT SAT (complementary satellite coverage) and Ultra High Definition on DTT.
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18,5 Mio Households
TV share:
– DTT 81 % – Sat 3 %
– Cable/IPTV 15%
Spain
Source: Kantar Media
Profile
– HbbTV 1.5 and 1.1
Target network(s) – Terrestrial
Penetration
– EOY14: 3 Mio HbbTV
– TDT Hibrida is a Spec
Spanish Industry req
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HbbTV development in Spain
HbbTV
Consumers
DevicesServices
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HbbTV development in Spain
HbbTV
Consumers
DevicesServices
1.500 new HbbTV TV sets
detected every day
34M DTT TV
3M Hb
1M
-
200
400
600
800
1.000
1.200
X 1 .
0 0 0
3M Hb
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HbbTV development in Spain
HbbTV
Consumers
DevicesServices
N a t i o n a l
s e r v i c e s
R e g i o n a l
s e r v i c e s
R a d i o
s e r v i c e s
L o c a l
s e r v i c e s
Catch up video, synchronized
content and special events apps
S
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HbbTV development in Spain
HbbTV
Consumers
DevicesServices
N a t i o n a l
s e r v i c e s
R e g i o n a l
s e r v i c e s
R a d i o
s e r v i c e s
L o c a l
s e r v i c e s
Catch up video, synchronized
content and special events apps
HbbTV d l t i S i
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HbbTV development in Spain
HbbTV
Consumers
DevicesServices
Users do not see good or bad te
…it’s all about interesting or non
Between 0.5% and 1
press the red
HbbTV is a powerful tool for pre
…interesting or not.
HbbTV d l t i S i
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HbbTV development in Spain
HbbTV
Consumers
DevicesServices
1.500 new HbbTV TV sets
detected every day
N a t i o n a l
s e r v i c e s
R e g i o n a l
s e r v i c e s
L o c a l
s e r v i c e s
R a d i o
s e r v i c e s
34M DTT TV
3M Hb
1M
Users do not see good or bad te
…its all about interesting or n
HbbTV is a powerful tool for pre
…interesting or not.
Between 0.5% and 1
users press the red b
Catch up video, synchronized content
and special events apps
Ready to do
more
-
200
400
600
800
1.000
1.200
X 1 .
0 0 0
Growin
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HbbTV elect ions app in TVC25th of May Local Elections
» Users were able to select the town/city and see real time results
» 130.000 devices
message
» 10% pressed th
(usual usage in this
» 70% pages visit
» 30% pages visit
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LetsBonus ad. campaign
» LetsBonus promotion app displayed in 2
local broadcasters during 1 month
» The hook message
103.179 times in 52
devices
» Click through rate 2
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© HbbTV Association
Video 3
Vid 4
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Video 4
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United Kingdom
Bob CampbelCTO, Digital TV Labs
HbbTV Steering Board Member
Riconosciuto esperto di media digitali e leader nell’esecuzione di test, il dottorCampbell è CTO (Chief Technical Officer) di Digital TV Labs, facente capo al gruresponsabile dello sviluppo delle tecnologie per i test di Digital TV Labs tra cui CI + e la suite Ligada HbbTV utilizzata in tutto il mondo.
È membro dei comitati di indirizzo e certificazione dell’associazione HbbTV.
Prima di entrare in Digital TV Labs, Bob Campbell ha lavorato in varie società t
Invensys Rail ed ha conseguito un dottorato di ricerca presso l’Università di Br
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Digital TV Labs
• Media and Device Testing Specialist based in Bristol, UK
• Part of Eurofins worldwide group of labs
• UKAS accredited Testing Laboratory No.8159 to ISO/IEC
17025:2005
Digital TV Labs & HbbTV
• Extensive participation in Test development and review
for HbbTV, TNT2, TDT Hibrida, Freeview Play… • HbbTV services and tools for broadcasters, operators,
application developers and manufacturers
• Active member of HbbTV Steering, Testing and
Certification Groups
29
H
United Kingdom
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United Kingdom
• Freeview Play is the next evolution of UK’s popular DTT servic
complimentary on-demand content to the core linear service
• The Freeview Play platform combines Freeview HD and HbbTV
• Due to launch later this year
• BBC iPlayer, ITV Player, All4, Demand5 catch-up TV integrated
Freeview Play TV guide alongside live television
• For more information see http://www.digitaluk.co.uk/industry/news/connected_tv_
United Kingdom
http://www.digitaluk.co.uk/industry/news/connected_tv_servicehttp://www.digitaluk.co.uk/industry/news/connected_tv_servicehttp://www.digitaluk.co.uk/industry/news/connected_tv_service
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United Kingdom
• 90m Freeview TVs and boxes sold over last 11 years
• Over 10m units Freeview HD sold
• High level of consumer trust and awareness
• DTT is UK’s leading platform used on 11m primary sets• Platform forecast to grow over next 10 years
(source: http://www.digitaluk.co.uk/__data/assets/pdf_file/0006/87612/Overview_Presenta
United Kingdom
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United Kingdom
Progress to date:
• Technical Specification has undergone a number of iterations i
industry contributions
• Product rules and guidelines available
• Panasonic, Vestel and Humax already signed up
• Metadata Delivery Solution in advanced build phase
• Test, Compliance and Assurance regime at advanced stage of
• Planning in progress for heavyweight marketing launch campai
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Poland
Pawel TutkaHybra TV
He actively participates in the development of the HbbTV and Smart TV market in Poland. H
Poland the development of the hybrid TV in the HbbTV standard, starting first tests of HbbTcooperation with TVP and TVN television companies. He has participated in the developmendozen HbbTV application. He is a consultant on numerous projects that are based on HbbTVworked in TVN television company, where he was responsible for development of interactivbased on interaction via SMS Premium messages. In this way, for the TV show "Big Brother”,launched the first in Poland competitions and votings that used SMS Premium. When workincarried out more than 500 interactive projects for many international TV formats ("Dancing "Who Wants to Be a Millionaire?", Miss World contest and a number of Call TV formats).
Poland
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Population : 38 485 779
TV reception:
- DTT N/A data- Sat 7 212 000
- Cable (DVB-C) 2 150 251
- Cable (Analog) 1 300 358
- IPTV 295 980
HbbTV is by default disabled in new Samsung
TV devices offered for sale in Poland.
TVP uses HbbTV for Ultra HD (4K + HEVC +
MPEG-DASH) tests
Poland
•Technical profile:HbbTV 1.1
•Target network(s):- Terrestrial- Satellite (partly)- Cable (partly)
• Penetration and forecasts:
- HbbTV: deployed devices:- HbbTV: active unique dev
• Market moderating organiz
Unofficially by ARBG via hbbSummit Poland and Pawel T
Poland
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Poland
HbbTV apps available on TV channels:
HbbTV tests / HbbTV signaling available on TV channels in DVB-T:
ZPR Media GTVP
Poland
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Poland
HbbTV app from TVP:
• HbbTV apps HUB
• VOD / micro VOD• TV recommendation system• Virtual TV channels (streaming over HbbTV)• Linear TV channels (streaming over HbbTV)• Regional Warning System (RSO)• E-learning
• Sport HbbTV app (Brasil 2014, Sochi 2014, Londyn 2012)• News and weather HbbTV app• Tourist HbbTV app with virtual TV channel and VOD• Video test HbbTV app (4K + HEVC + MPEG-DASH)• Interactive advertising
Pol ish HbbTV serv ice video
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Pol ish HbbTV serv ice video
Video 5
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Video 5
Poland
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Poland
HbbTV apps from ZPR Media Group:
• VOD
• EPG with Catch up TV• Radio stations (streaming over HbbTV)• Games (sudoku, minesweeper, memory games, checkers)• Weather, event calendar, news, currency exchange rates and stock qu
Poland
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Poland
HbbTV apps from ZPR Media Group
Weather Currency exchange rates and stock quotes Event calendar
VOD Radio (streaming) Radio (streaming) – music
Poland
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Poland
HbbTV app from Stopklatka TV
• EPG
• Recommended movies with video trailers or a photo gallery• Movie news
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Sponsored by:
HbbTV Country Review
Norway
Erik Vold
Nordig association
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Norway
Erik VoldNordig API Chairman
Erik Vold is a senior broadcast and IT engineer (M.Sc.) implementing infrastructuservices at NRK, the Norwegian government-owned radio and television public broad(largest media organization in Norway).
Currently he his acting as a chairman for the standards group, NorDig API, a subgroHbbTV. NorDig is specifying a common platform for Digital Television to be used wregion (Denmark, Finland, Iceland, Norway, Sweden) and Éire.
Nordic region - Norway
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Population : 2 235 000 HHS
TV reception:
- DTT : 10%
- Sat : 31%
- Cable/IPTV: 59%
- Pay TV: 37%
g y
•Technical profileHbbTV 1.5
•Target network(s):- Terrestrial- Cable & IPTV
Hybrid TV operat ion NRK
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y p
» Planning HbbTV services on air in 2016
» Developing HbbTV infrastructure from 2014
» Waiting for DASH support at CDN (Betatest with Akamai in June» In close cooperation with TV2 (Technology / strategy) and SVT
» Plan to use streamevents
» Will start with catch up
» Aim for all platforms
» Set-top box market
Hybrid TV operat ion NRK
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y p
Hybrid TV operat ion NRK
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y p
Hybrid TV operat ion NRK
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y p
Red button access Streamevent acce
Streamevents – relalated content
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Nordic region - Denmark
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Population : 5.639.719
TV reception:
- DTT : 13.6 %
- Sat : 8.2 %
- Cable: 71.3 %
- IPTV: 2.8%
- Other: 1.9 %
- Pay TV: 45%
•Technical profileHbbTV 1.1
•Target network(s):- Terrestrial- Cable- IPTV
Hybrid TV Operat ion DR
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Hybrid TV Operat ion DR
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270.000 uniqu
Launch of enhHbbTV service
-150
-Log
-Mob
-Favo-Reco
-Con
acros
https://youtu.b
Nordic region - Sweden
https://youtu.be/Oi_s4Y90WU0https://youtu.be/Oi_s4Y90WU0https://youtu.be/Oi_s4Y90WU0https://youtu.be/Oi_s4Y90WU0
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Population : 4.500.000 HHs
TV reception:
- DTT : 25 %
- Sat : 15 %
- Cable: 50 %
- IPTV: 10 %
- Pay TV: 60 %
•Technical profileHbbTV 1.5
- SVT is currently exploring the possibilOTT service using HbbTV 1.5 and MPE
- Player development in cooperation w- Mainly catch-up (Probably something
Nordic region - Finland
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Population : 2.443.000 HHs
TV reception (Received in parallel):
- DTT : 52 %
- Sat : 3 %
- Cable: 49 %
- IPTV: 9 %
- Pay TV: 27%
•Technical profileHbbTV 1.1 and 1.5
•Target network(s):- Terrestrial- Working for must carry of signaling on cable (Ficora)
DIGITA
General platformfor all FTA channels in
terrestial network
Common EPG forall channels 2013
Channel specificservices (news)
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