Example of seamless service integration between Broadcast and Broadband Xavi Redon Geneva, May 7th 2019
Example of seamless service integration between Broadcast and Broadband
Xavi Redon
Geneva, May 7th 2019
Source: 2018 GFK and Cellnex
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5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Inst
alle
d b
ase
in M
illio
ns HbbTV 1.5 (12%)
HbbTV 1.0 (12%)
TVsets with no HbbTV (76%)
38M TV sets in Spain
900k HbbTV Tvsets sold in first half of 2018
Spanish HbbTV Market
2
FTA DTT75%
Cable10%
IPTV12%Sat 3%
PayTV25%
OTT 1%
TV Share per distribution systems (2018)
TV Share per Media group (2018)
Source: Barlovento Comunicación (kantar media data)
Public broadcasters are in HbbTV since quite long time
RTVE - A la carta RTVE - Clan
RTVE - 4K Telemadrid
eitb HIRU3
CCMA
A broadcasters alliance
4
A common service to enhance Broadcast TV viewing experience
5
• The Best User Experience• Easy to use UI• Accurate start end time• Broadcast related
Has been designed to have:
6
7
8
9
10
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• The biggest impact:
• For all HbbTV 1.5 devices (if possible)
• The big broadcasters
Has been designed to have:
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• The most reliable service
• Robust architecture
• Device testing
• White Listing
Has been designed to have:
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• 10% of installed base is LOVEStvcompatible.
• 50% of compatible devices has been detected
• 45% of compatible TV sold has been accepted cookie policy (known users)
• 37% of known users have entered the service in the last month
Measured results:
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• 2,3 million videos have been played last month:
- 30 min CU per play
- 28 min SO per play
• Time spent in LOVEStv:
- 5% to find things
- 24% to play Start Over
- 71% to play content from last 7 days
• Blue button is pressed monthly by 17% of all the TVs seeing the hook
Measured results:
15
• Adding more channels• DTT broadcasters in Spain are
invited to join
• Adding more features
• Personalization, advertising,…
• Adding more TV sets
• More testing on more TVs
• Adding more devices
• Mobiles, tablets,…
Plans to grow:
Thank youcellnextelecom.com