Harnessing Digital & Social Media To
Become A Learning
Organization
Dr. William J. Ward aka DR4WARDSocial Media Professor
WHY?
...Nobody Said It Would be Easy
Video - What is the customer perspective
today?
Video - What is the client perspective
today?
"In a time of drastic change it is the learners who inherit the future.
The learned usually find themselves equipped to live in a world that no
longer exists."
~ Eric Hoffer
Intel Blog
Technology JerkMoore’s Law - approaching a Technological singularity: a period where progress in technology occurs almost instantly
Third Derivative (3D) Rate of Change = Jerk Syncopation
~ Tony O’Driscoll Professor, Fuqua School of Business, Duke University
Digital Divide of a Different Kind
NOT about the HAVES and HAVE NOTs in terms of ACCESS.
About the KNOW and KNOW NOTs in terms of SURVIVAL.
~ Tony O’Driscoll Professor, Fuqua School of Business, Duke University
Wed. Nov. 2, 2011 - Japanese have broken the 10 petaflop barrier. 10.51 quadrillion
floating point operations per second. (93% of peak).
Japanese IT giant Fujitsu and the government-funded RIKEN research lab -
Kobe, Japan
What is 10.51 quadrillion floating point operations per second?
10,000,000,000,000,000 (10 followed by 15 zeros)
Ten thousand million million
2012 - 20 petaflop machines
2017/18 - 100 petaflop machines
100 thousand million million
100,000 times as much ram as Apollo Guidance Computer
1000+ times faster than the computer used to land the orbiter on the moon
16 million colors vs calculator-like display of the AGC
The Unpredictable Future - Politics
Arab Spring really was social media fueled political revolution
Three million tweetsGigabytes of YouTube contentThousands of blog posts and Facebook analyzed.
2012 U.S. Presidential Elections
61% of social media users saying they expect candidates to have a social media presence
38% of social media users indicate that information found on social media will help determine their voting choices as much as traditional media sources like TV or newspapers.
~ Harris Interactive September 2011
The Unpredictable Future - Innovation
"This is important work because it makes people realize that they can do things on their own-- they have the power to solve their own problems and reduce labor for their everyday tasks." - Bernard Kiwia, Pedal Power Inventor in Arusha, Tanzania
The Unpredictable Future - Natural
Disasters
Spread of Earthquake Related Tweets - 30 Secs.5.8 mag earthquake Epi-
center VAAug. 23, 2011
Video - Is Twitter Faster Than An
Earthquake?
The Unpredictable Future -
Competition
Google Chairman Eric tells US senators Apple's Siri could pose 'competitive threat'
“Google has many strong competitors and we sometimes fail to anticipate the competitive threat posed by new methods of accessing information.”
+ =
Video - Apple iPhone 4S - TV Ad - Siri, Snow Today
Seriously? Google afraid of Siri?
Universal Language Translator - ViA's wearable language translator
Video - Computers Merge With the Physical World
How do we keep up?
Where do we start?
Employer Perspective
52% of U.S. Companies Report
Difficulty Filling Jobs
May 2011
47% of employers blame prospects’ lack of “hard” job skills or technical
skills Filling Jobs
May 2011
Employee Perspective
90% of employees say that they have to figure things out
on their own (no training)
March 2011
March 2011
50% of talent feel undertrained and with no definable
career path
Higher Education
Less than 1 in 17 children from
families who earn less than $35K a year will earn a
bachelor’s degree
50% of college students never
graduate.
Only 28% of Community
College students will have a degree
within 3 years.
Higher Ed Graduation Rates
Non-Selective 35%
Selective, Competitive
88%
Harvard 97%
“Better having a degree than not
but it is no longer a
guarantee of a good job.”
~ Sir Ken Robinson
How will we bridge the talent &
training crisis?
Crowd Accelerated Innovation
Learn from the world’s finest
everyday.
Chris Anderson, curator
Crowd Accelerated Innovation
“For the first time in human history, talented students don't have to have their potential and
their dreams written out of history by lousy teachers. They can sit two feet in front of the
world's finest every day."
~ Chris Anderson, curator Ted
100,000 + enroll for Stanford Artificial
Intelligence course - Aug. 2011
LSBF Global MBA on Facebook 34,000 users,
Free, Not accredited...yet
1,000 students in business and computer science
30,000 applicants, and 2,000 volunteer instructors, some from prestigious universities
Social Media in Higher Ed
Methods
Randomly assigned 7 first year classes to Twitter/Control groups. Assessed engagement pre & post using NSSE. Assessed end-of-semester GPAs.
Results
Twitter group had significantly greater increases in engagement and significantly higher grades than control group.
Any individual or organization can
tap into.
1. Crowd
Chris Anderson, curator
2. Light - Clear, open visibility
By the numbers?800 m
490 m
120 m
200 m
50 m
Crowd Accelerated Innovation
3. Desire - Global Recognition
Organizations will have to embrace radical openness
Chris Anderson, curator
Institutions as Obstacles vs. Collaboration
Fluid Cooperation vs. Rigid Planning
~ Clay Shirky
Take the problem and information to where
individuals already are.
Energize Employees - Maslow’s Hierarchy of Human Needs
by Tweet Smarter
Audit where you are at and how you will ascend ~ Altimeter
Group
Five Things You Need To Do Today to Harness Digital & Social Media
1. Create Conditions Where Learning, Innovation &
Engagement is Possible -
Share Ownership - Social Media is Everyone’s Job
Blue Shirt Nation / Community / TWELPFORCE
•Ask ?’s•Exchange Information•Share Ideas and Tips with Others
2. Encourage Participation -
Find & create shareable content with experts & peers
3. Set objectives
Measure output
Incentivize, recognize & reward
“2011 Bonus Multiplier.” - Larry Page, Google CEO
• All employees will need to get behind Google’s new social strategy
• Even employees not directly involved in building its social products are expected to contribute by testing and reporting feedback.
• If Google’s social strategy fails, employee bonuses would shrink by 25% If it succeeds, they’ll be 25 % larger.
What is MyWalmart.com•Online Community where associates connect, interact & engage•For Walmart Associates Only•Blend of social media and useful information and tools
Traffic Stats• 1.2 million registered users• 12.3 million page views in Feb. 2011• 85% of users return to site 3X or more per week• Mobile accounts for 50% of traffic
How do they keep employees coming back?
• Build trust through reliable, consistent communication.
• Stay relevant by focusing on key topics for associates.
• Simplify lives through access to tools and resources.
• Acknowledge associates thoughts, opinions, and experiences.
What internal partners do they attract?
• Marketing• Associate Brands• Operations • Benefits • HR • Payroll • Community Outreach• Corporate Communications• Walmart Foundation• Sustainability • Training
ROI?
• Reduce Call Center Volume • Quicker Response• Increase Employee Satisfaction
4. Social Bookmarking
Curation
Content Mgmt.
•Lessons Learned
* Learn by doing; be your own lab rat * Conduct low-risk experiments
* Use social tools to do existing work better
* Explore how these tools can turn the impossible or impractical into reality* Don’t aim for DIY perfection, reach
out to like-minded allies* Be resourceful like..
Center for Social Media
5. Collaboration
Strengthen Teams
Group Discussions
Center for Social Media
Center for Social Media
Dr. William J. Ward aka DR4WARDSocial Media Professor