Harnessing Digital And Social Media To Become A Learning Organization

Harnessing Digital & Social Media To

Become A Learning

Organization

Dr. William J. Ward aka DR4WARDSocial Media Professor

WHY?

 ...Nobody Said It Would be Easy

Video - What is the customer perspective

today?

Video - What is the client perspective

today?

"In a time of drastic change it is the learners who inherit the future.

The learned usually find themselves equipped to live in a world that no

longer exists."

~ Eric Hoffer

Intel Blog

Technology JerkMoore’s Law - approaching a Technological singularity: a period where progress in technology occurs almost instantly

Third Derivative (3D) Rate of Change = Jerk Syncopation

~ Tony O’Driscoll Professor, Fuqua School of Business, Duke University

Digital Divide of a Different Kind

NOT about the HAVES and HAVE NOTs in terms of ACCESS.

About the KNOW and KNOW NOTs in terms of SURVIVAL.

~ Tony O’Driscoll Professor, Fuqua School of Business, Duke University

Wed. Nov. 2, 2011 - Japanese have broken the 10 petaflop barrier. 10.51 quadrillion

floating point operations per second. (93% of peak).

Japanese IT giant Fujitsu and the government-funded RIKEN research lab -

Kobe, Japan

What is 10.51 quadrillion floating point operations per second?

10,000,000,000,000,000 (10 followed by 15 zeros)

Ten thousand million million

2012 - 20 petaflop machines

2017/18 - 100 petaflop machines

100 thousand million million

100,000 times as much ram as Apollo Guidance Computer

1000+ times faster than the computer used to land the orbiter on the moon

16 million colors vs calculator-like display of the AGC

The Unpredictable Future - Politics

Arab Spring really was social media fueled political revolution

Three million tweetsGigabytes of YouTube contentThousands of blog posts and Facebook analyzed.

2012 U.S. Presidential Elections

61% of social media users saying they expect candidates to have a social media presence

38% of social media users indicate that information found on social media will help determine their voting choices as much as traditional media sources like TV or newspapers.

~ Harris Interactive September 2011

The Unpredictable Future - Innovation

"This is important work because it makes people realize that they can do things on their own-- they have the power to solve their own problems and reduce labor for their everyday tasks." - Bernard Kiwia, Pedal Power Inventor in Arusha, Tanzania

The Unpredictable Future - Natural

Disasters

Spread of Earthquake Related Tweets - 30 Secs.5.8 mag earthquake Epi-

center VAAug. 23, 2011

Video - Is Twitter Faster Than An

Earthquake?

The Unpredictable Future -

Competition

Google Chairman Eric tells US senators Apple's Siri could pose 'competitive threat'

“Google has many strong competitors and we sometimes fail to anticipate the competitive threat posed by new methods of accessing information.”

+ =

Video - Apple iPhone 4S - TV Ad - Siri, Snow Today

Seriously? Google afraid of Siri?

Universal Language Translator - ViA's wearable language translator

Video - Computers Merge With the Physical World

How do we keep up?

Where do we start?

Employer Perspective

52% of U.S. Companies Report

Difficulty Filling Jobs

May 2011

47% of employers blame prospects’ lack of “hard” job skills or technical

skills Filling Jobs

May 2011

Employee Perspective

90% of employees say that they have to figure things out

on their own (no training)

March 2011

March 2011

50% of talent feel undertrained and with no definable

career path

Higher Education

Less than 1 in 17 children from

families who earn less than $35K a year will earn a

bachelor’s degree

50% of college students never

graduate.

Only 28% of Community

College students will have a degree

within 3 years.

Higher Ed Graduation Rates

Non-Selective 35%

Selective, Competitive

88%

Harvard 97%

“Better having a degree than not

but it is no longer a

guarantee of a good job.”

~ Sir Ken Robinson

How will we bridge the talent &

training crisis?

Crowd Accelerated Innovation

Learn from the world’s finest

everyday.

Chris Anderson, curator

Crowd Accelerated Innovation

“For the first time in human history, talented students don't have to have their potential and

their dreams written out of history by lousy teachers. They can sit two feet in front of the

world's finest every day."

~ Chris Anderson, curator Ted

100,000 + enroll for Stanford Artificial

Intelligence course - Aug. 2011

LSBF Global MBA on Facebook 34,000 users,

Free, Not accredited...yet

1,000 students in business and computer science

30,000 applicants, and 2,000 volunteer instructors, some from prestigious universities

Social Media in Higher Ed

Methods

Randomly assigned 7 first year classes to Twitter/Control groups. Assessed engagement pre & post using NSSE. Assessed end-of-semester GPAs.

Results

Twitter group had significantly greater increases in engagement and significantly higher grades than control group.

Any individual or organization can

tap into.

1. Crowd

Chris Anderson, curator

2. Light - Clear, open visibility

By the numbers?800 m

490 m

120 m

200 m

50 m

Crowd Accelerated Innovation

3. Desire - Global Recognition

Organizations will have to embrace radical openness

Chris Anderson, curator

Institutions as Obstacles vs. Collaboration

Fluid Cooperation vs. Rigid Planning

~ Clay Shirky

Take the problem and information to where

individuals already are.

Energize Employees - Maslow’s Hierarchy of Human Needs

by Tweet Smarter

Audit where you are at and how you will ascend ~ Altimeter

Group

Five Things You Need To Do Today to Harness Digital & Social Media

1. Create Conditions Where Learning, Innovation &

Engagement is Possible -

Share Ownership - Social Media is Everyone’s Job

Blue Shirt Nation / Community / TWELPFORCE

•Ask ?’s•Exchange Information•Share Ideas and Tips with Others

2. Encourage Participation -

Find & create shareable content with experts & peers

3. Set objectives

Measure output

Incentivize, recognize & reward

“2011 Bonus Multiplier.” - Larry Page, Google CEO

• All employees will need to get behind Google’s new social strategy

• Even employees not directly involved in building its social products are expected to contribute by testing and reporting feedback.

• If Google’s social strategy fails, employee bonuses would shrink by 25% If it succeeds, they’ll be 25 % larger.

What is MyWalmart.com•Online Community where associates connect, interact & engage•For Walmart Associates Only•Blend of social media and useful information and tools

Traffic Stats• 1.2 million registered users• 12.3 million page views in Feb. 2011• 85% of users return to site 3X or more per week• Mobile accounts for 50% of traffic

How do they keep employees coming back?

• Build trust through reliable, consistent communication.

• Stay relevant by focusing on key topics for associates.

• Simplify lives through access to tools and resources.

• Acknowledge associates thoughts, opinions, and experiences.

What internal partners do they attract?

• Marketing• Associate Brands• Operations • Benefits • HR • Payroll • Community Outreach• Corporate Communications• Walmart Foundation• Sustainability • Training

ROI?

• Reduce Call Center Volume • Quicker Response• Increase Employee Satisfaction

4. Social Bookmarking

Curation

Content Mgmt.

•Lessons Learned

* Learn by doing; be your own lab rat * Conduct low-risk experiments

* Use social tools to do existing work better

* Explore how these tools can turn the impossible or impractical into reality* Don’t aim for DIY perfection, reach

out to like-minded allies* Be resourceful like..

Center for Social Media

5. Collaboration

Strengthen Teams

Group Discussions

Center for Social Media

Center for Social Media

Dr. William J. Ward aka DR4WARDSocial Media Professor