Hacking Kickstarter
Never done a Kickstarter project
Marketing aspects are similar to a startup
Me
• Moved to Israel two years ago• Marketing team at Wibiya / Conduit• Growth at lool ventures• Built Mapped In Israel• Contribute at Business Insider / TechCrunch
Tweet me @benln
http://bit.ly/STXvyF
Inspiration
Inspiration
Main focus:Facebook Direct traffic (primarily via email) Twitter Kickstarter Blogs
Top referrers
Blogs
• Relevance• Readership• Relationships • Reach
Research
• Find 10 Kickstarter projects similar to yours• Make a list of press, tweets, mentions
Blogger Reachout
• Find relevant writer• Find email using Rapportive (will explain after)• Come up with an angle, provide value• Very short email• Follow up using Rapportive
Rapportive
• Browser plugin for Gmail• Find anyone’s email in the world• Connect easily on social networks
Blogs
• Ask– Post in newsletter– Facebook page– Twitter feed– Any other channel they use
Your contacts
• Export contacts from Gmail– Influencers (Klout)– In-the-know friends– Acquaintances
• Different email to each group
Friends• Create a Facebook group• Host a party• Share the insider information• Make them a part of the team
Landing page
• Keep it simple• Maximize sharing on Facebook
Tools
• Zirtual • Boomerang • Mailchimp• Custom Kickstarter dashboard
