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Page 1: Hacking Kickstarter - Marketing Tips for your Campaign

Hacking Kickstarter

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Never done a Kickstarter project

Marketing aspects are similar to a startup

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Me

• Moved to Israel two years ago• Marketing team at Wibiya / Conduit• Growth at lool ventures• Built Mapped In Israel• Contribute at Business Insider / TechCrunch

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Tweet me @benln

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http://bit.ly/STXvyF

Inspiration

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Inspiration

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Main focus:Facebook Direct traffic (primarily via email) Twitter Kickstarter Blogs

Top referrers

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Blogs

• Relevance• Readership• Relationships • Reach

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Research

• Find 10 Kickstarter projects similar to yours• Make a list of press, tweets, mentions

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Blogger Reachout

• Find relevant writer• Find email using Rapportive (will explain after)• Come up with an angle, provide value• Very short email• Follow up using Rapportive

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Rapportive

• Browser plugin for Gmail• Find anyone’s email in the world• Connect easily on social networks

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Blogs

• Ask– Post in newsletter– Facebook page– Twitter feed– Any other channel they use

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Your contacts

• Export contacts from Gmail– Influencers (Klout)– In-the-know friends– Acquaintances

• Different email to each group

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Friends• Create a Facebook group• Host a party• Share the insider information• Make them a part of the team

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Landing page

• Keep it simple• Maximize sharing on Facebook

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Tools

• Zirtual • Boomerang • Mailchimp• Custom Kickstarter dashboard

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Connect

• Email: [email protected]• www.BenLang.me @benln Ben Lang

Questions?


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