How to Successful Fund Your Project via Kickstarter Pablo Farias Navarro Founder ZENVA @ZenvaTweets https://zenva.com
Jul 27, 2015
How to Successful Fund Your Project via Kickstarter
Pablo Farias NavarroFounder ZENVA@ZenvaTweets
https://zenva.com
“Everywhere has already got a ruler. Every pile of shit on the side of every road has someone’s banner hanging
from it”
“Chaos isn’t a pit. Chaos is a ladder.”
“A very small man can cast a very large shadow”
“There is a tool for every task, and a task for every tool”
1.1. Build a Following in Your Niche
Building a Following
• Online– Blogging– Create a mailing list – Guest blogging– YouTube channel– Niche forums and communities
• Offline– Meetup.com– Networking / industry events
1.2. Offering
Project page
• (Project updates)• Project blurb• Your story• Project in-depth description• Rewards details• Risk and challenges
1.3. Research
1.4. Ask for Feedback
1.5. Video
Video
• Show finished product• Establish authority• What (project)• Why (benefits)• Call to action• Thank you
• Body language• PRACTICE!
ZENVA’s video made by Sean Warton [email protected]
Check list
SOLID PROJECT
FEASIBLE
CREDIBILITY
PRICING
COMPELLING
EXCITING
PERSONAL
BELONGING
2.1. Prelaunch emails (1 month before launch)
2.2. Schedule launch emails
2.4. LAUNCH!
Launch time
• Newsletter (14k people)
• Scheduled emails
• Social media
• Blog posts / popup windows
• Monitor backer questions
3.1. Rewards adjustments
3.2. Care for your backers
3.5. Project updates
3.3. Promotion
3.4. Tracking
Kicktraq.com
References
• Your-campaign-URL.com/?ref=my-friends
3.6. Closing the campaign
3.7. Late backers
3.8. Rewards delivery
Thank you
@ZenvaTweetshttps://zenva.com
Learn HTML/CSS for freehttps://academy.zenva.com