GUUALA Web & Mobile Digital Store

Power by Artificial Intelligence

Overwiew    

20%

45% 2007 Digital Music Sale

GUUALA  -­‐  Pla0orm    

o  WEB & MOBILE STOREFRONT: o  Delivers a compelling user experience seamlessly across the different ways your subscribers

interact with your services. o  CONTENT MANAGER:

o  It takes content in its many shapes and sizes—including user-generated, on-portal and off-portal-and allows the ability to merchandize content in multiple ways across the mobile ecosystem.

o  PERSONALIZATION & DISCOVERY ENGINE: o  Allows subscribers to define how your network interacts with them and let's them discover new

artists and express their identity in a variety of ways to their web & mobile community. o  MARKETING & PROMOTION ENGINE:

o  Combines comprehensive analytics with campaign and promotions management that can be coordinated to build promotion and marketing web & mobile Storefront (including gift cards, tokens, coupons, etc.).

o  NETWORK PLATFORM: o  At the heart of guuala sits a network platform that allows seamless integration into web & mobile

voice, video and data networks worldwide. o  PAYMENT & BILLING OPTIONS:

o  Guuala integrates multiple payment options and models, like credit packages in a range of currencies, subscriptions, vouchers and pay-per-download.

GUUALA  -­‐  Characteris8cs      

GUUALA  –  Intelligence  

•  Mooga is the brain behind Guuala, is a self learning digital entertainment ecosystem incorporating Artificial Intelligence techniques to understand, track, predict & recommend mobile content based on individual user tastes, downloads & popular contents

•  Mooga actively promotes viral spreading of content, allowing users to recommend content to their friends & get paid for it! Content sales increase exponentially as Mooga acts like a friend to the users & recommends preferred content to them

•  Mooga adapts to their tastes, likes & dislikes continuously, resulting in a vastly improved end user experience.

•  Mooga disrupts the rudimentary processes applied to the mobile content marketplace today; giving rise to the true mobile Internet content experience. Truly bringing the Internet experience onto the mobile.

•  Mooga incorporates hybrid Artificial Intelligence techniques in to the mobile content environment and for the first time allows a 2-click download process. This results in a significantly faster mobile content download process for subscribers.

•  Today brands like Sony Music, Mtv or Hungama are using mooga in there mobile and web portals.

GUUALA  –  Bussines  models    

GUUALA  PLATFORM  

STREAMING  o   Time  based  o   Stream  based  

SUSCRIPTION  o   Fee  based    o   AD  based  o   Bundle  

CLUB  o   Push  &  Pull  5  tracks  o   Album  per  month  

A  LA  CARTE  o   Single  o   Album  o   Videos  o   Games  o   Trutones  

ANY  COMBINATION  o   Streaming  o   Suscrip8on  o   Club  &  Carte  

o  Web & Mobile digital store for music, video, images and games (download and streaming).

o  Personalization, discovery, search and recomendation engine driven by Mooga artificial intelligence.

o  Deeply integrated services into: o  Gift cards, prepaid pin, tokens, etc. o  Customer support and call centresystems o  Credit, debit and other bank payment systems. o  Promotion Vouchers and coupons.

GUUALA  –  General  Service    

o  Web & Mobile digital store for promotional and marketing campaigns based on music, artists, licensees, etc..

o  Personalization, discovery, search and recomendation engine driven by Mooga artificial intelligence.

o  Deeply integrated services into: o  Gift cards, prepaid pin, tokens, etc. o  Customer support and call centresystems o  Credit, debit and other bank payment systems. o  Promotion Vouchers and coupons.

GUUALA  –  Promo8onal  stores    

GUUALA  –  Telco  Industry    

o  Set-up all available business models with the Telco industry. o  Mobile & Online bundled access model o  Online streaming subscription with keep your favourite MP3 model o  Mobile weekly & monthly paid download subscription model

o  Deeply integrated services into. o  Operator gateways and networks o  Billing and monthly invoice systems o  Customer service centres.

o  Affiliated partner shop implementation o  Promotion download campaigns

GUUALA  –  Payments  op8ons    

o  Guuala offers the abbility to integrate different payment methods, according to user needs.

o  Banking systems: o  Credit and debit cards o  Bank accounts

o  Non Banking systems: o  Prepaid vouchers ( electronic pins/tokens) o  Gift cards o  Prepaid cards

o  Promotionals & affiliate programs:

o  Promotional vouchers o  Discount vouchers o  Affiliate programs o  Marketing promotions

o  Iken Solutions, a software product company specialized in intelligent business systems backed by hybrid AI (Artificial Intelligence) techniques (expert system, case-based reasoning, neural networks and genetic algorithms). It is an IIT Bombay research spin-off.  

www.ikensolu8ons.com  

www.infinitemoco.com  

o  Globalnet, defines itself as a Wireless Application Service Porvider. At the moment we use WAP, MMS, SIM Browsing andSMS technology in order to offer a great variety of services that goes from the most creative an entertaining personal solutions to the most complex corporate solutions.

www.globalnetmobile.com

GUUALA  –  Partners    

Antonio Peña [email protected]

www.orugga.com