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In collaboration with
Growth Hacking Singapore31st March 2015
Brought to you by:
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“Flipping the success rate of Asian startups from 1/10 to 9/10”
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• Growth Hacking ServicesGrowth Labs
• Growth Hacking TrainingsGH Academy
• On-demand advice from leading growth hackers over the phoneThe Growth Hub
• Monthly events for inspiration and experience & knowledge exchangeGH Events
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7:00pm – 7.30pm Introduction to Growth Hacking
7.30pm – 8.15pm Guest Speaker: Andy Yeo, Enterprise Solutions Consultant at Hootsuite
8.15pm – 9.30pm Q&A with the Hootsuite team
9.30pm End of the event
Agenda
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GROWTH HACKING?
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THERE ARE
NO SILVER
BULLETS!
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SO WHAT IS IT?
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It’s about Building a Growth Engine
It’s not about TACTICS
It’s about PROCESSES
Growth = Sum (1 + 2 + 3 + …)
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The Growth Hacking Funnel
Optimize
Optimize
Optimize
Optimize Optimize
RESULT: GROWTH ENGINE
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Viddy is a social video application that enables its users to
capture, edit, and share videos, photos, and collages with
friends.
Don’t make Viddy’s mistake
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Sole Focus on User Acquisition
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No Activation – No Growth
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The Growth Hacking Funnel
Optimize
Optimize
Optimize
Optimize Optimize
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The Growth Hacking Funnel
Optimize
Optimize
Optimize
Optimize Optimize
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CUSTOMER
RETENTION
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“80% of a business’ future
revenue comes from just 20%
of existing customers.”
Why Customer Retention?
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Why Customer Retention?
It costs 7 times more to ACQUIRE one new customer than it
does to RETAIN one
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Reinventing The Funnel – The Hourglass Model
Acquisition
Activation
Retention
Referral
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Conversion Rate Optimization – Customer Flow
Step 1: Look at your Data (The HOW)
(Bingo Card Creator)
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Reinventing The Funnel – The Hourglass Model
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Why do customers leave?
1. Product
2. Price
3. Message/Communication
4. Customer experience
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Why do customers leave?
1. Product
2. Price
3. Message/Communication
4. Customer experience
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CUSTOMER RETENTION
STRATEGIES
1. Email Marketing
2. Community
3. Push Notifications
4. Peer Pokes
5. Gamification
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EMAIL MARKETING I:
Lifecycle Emails
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Email Marketing – Lifecycle Emails
Activation Email
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Email Marketing – Lifecycle Emails
Getting Started Email
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Nudge Email
Email Marketing – Lifecycle Emails
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Email Marketing – Lifecycle Emails
Free Trial Ending Email
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Free Trial Ending Email
Email Marketing – Lifecycle Emails
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Re-activation Email
Email Marketing – Lifecycle Emails
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Tools – Drip https://www.getdrip.com/
Email Marketing – Lifecycle Emails
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Tools – Customer.iohttp://customer.io/
Email Marketing – Lifecycle Emails
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EMAIL MARKETING II:
Event Based Notifications
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Email Marketing – Event Based Notification
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Email Marketing – Event Based Notification
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EMAIL MARKETING III:
Daily and Weekly Digest Emails
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Email Marketing – Digest Emails
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Email Marketing – Digest Emails
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COMMUNITY
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Community
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PUSH NOTIFICATIONS
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Push Notifications
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Push Notifications
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“PEER POKES”
Users remind their friends to
come back
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Peer Pokes
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GAMIFICATION
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Gamification - Achievement
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Gamification - Countdown
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Gamification – Reward
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Gamification – Progress Bars
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Gamification – Appointment Dynamics
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Gamification – Competition
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Gamification – Competition
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