Mike & Sandy WaggettOwners
A Quick Bit About Us!• Website Design, Hosting, SEO & Social Media Company• 15 Years in this Business (which is ancient!)• Team of 7 employees• 800+ website clients across the country• 40+ social media clients• Own and operate a large online bridal store with a large social media presence and almost 10K Facebook fans• Conduct workshops regularly
GROW YOUR BUSINESS WITH FACEBOOK
1. Elements EVERY Facebook Page Should Have2. What Kind of Content to Post3. Tools To Make Your Posts Visual4. How to Access and Read Insights5. Promote individual posts & your page
TODAY YOU WILL LEARN
Techniques and tools used by the pros to build a social media
presence that will leave your Competition in the
dust!
GROW YOUR BUSINESS WITH FACEBOOK
TODAY YOU WILL LEARN
You already have a Facebook business page created.
GROW YOUR BUSINESS WITH FACEBOOK
ASSUMPTION
If you do not, go here:https://www.facebook.com/about/pagesFacebook guides you through the process step by step!
Is Facebook Still King?• 1.3 Billion users• 680 Million mobile users• Average time a day on FB – 28 min• 22% increase in FB users from
2012-2013• Average FB users “Likes” 80 pages• Every 20 minutes on Facebook, 1 million
links are shared• It is the largest Social Media
network on the planet
YOUR BUSINESSNEEDS TO “DO” FACEBOOKAND IT NEEDS TO
DO IT WELL!
“The more you hold back from BUSINESS
social media, the more your competition will
kick your ass.”~ Jeffrey Gitomer ~
FACT
Facebook (as well as other social
channels) is always changing … so get used to it, and be ready for it.
FACT
A Quick Tour of theFacebook Business PageLandscape
Current Business Page Layout
NEW Business Page Layout
ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE
A great cover photo & branded profile photo!
Profile Image180x180 is the Min SizeSquare Crops Work Best
Cover Image851x315 pixelsHi-Resolution Looks Best(because Facebook compresses the image)
ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE
A great cover photo & branded profile photo!
FREE TOOLS TO HELP YOU CREATEa great cover photo & branded profile photo!
PicMonkey.com Fotor.com
PicMonkey.com EASY &FREE!
ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE… a COMPLETE business profile!
Contact infoEmailWebsiteHoursLocationShort DescriptionCompany OverviewDescriptionGeneral InfoProducts
ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE… a COMPLETE business profile!
This is
where
you add and editpage info.
ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE… appropriate general settings!
This is
where
you add and editInfo.
OTHER “STUFF” YOU SHOULD KNOW
How to
AssignAdmins
Advanced stuff …
Apps : Things you can install to make yourFacebook page more interactive (Pinterest, Twitter,Blog, Sweepstakes, and more!
Suggested Edits: The audience of your Page can make suggestions to improve your Page's information. You can review and accept or decline the suggestions here.
Featured: You can feature “Likes” and “Page Owners”
Mobile: Facebook gives you an email address to send images to that automatically post to your page from your mobile device.
Banned Users: Creepers you’ve banned from your page.
WHAT KIND OF CONTENTTO POST ON FACEBOOKFOR BEST RESULTS
WHAT KIND OF CONTENT
NOT TO POSTIn your face selling.I am the best.My competition is bad.Just a web address.Polarizing topics.“Stolen” content.
WHAT KIND OF CONTENT
TO POSTUseful information.Company news.Inspiring messages.Testimonials.Industry news.Sales and specials.
GIVE VALUE(not value added)Be Authentic
*USE IMAGES For best visibility, use images that are 600 x 315 pixels
Facebook reports that photos, photo albums, and videos
get 120%, 180%, and 100% more engagement than text-only posts
* Most engagement occurs on a photo (LIKES & SHARES)* Text-only posts generate more comments* SOCIAL MEDIA IS SOCIAL Have conversations with your fans* Fill in the blank, caption this photo, ask a question* Link to your website when appropriate* Don’t auto-post
A FEW TIPS FOR GREAT POSTS
A FEW TIPS FOR GREAT POSTS
Manual post
with link, call to action,
and great graphic.
Auto-postfrom blog
tied to Facebook
page
vs.
IMAGE SITES TO HELP YOU CREATEa great posts with graphics & video!
Shutterstock.com
istockphoto.com
FREE TOOLS TO HELP YOU CREATEa great posts with graphics & video!
PicMonkey.com & Fotor.com
Animoto.com
(for video)
EASY &
FREE!
Animoto.com
Add photos
Add text
Pick your music
Call to action
Generate video!
SO WHO SEES MY POSTS?
FACEBOOK EDGERANKEdgerank … what Facebook decides that you see in your newsfeed,
Based on a mathematical formula, but in a nutshell, it shows more of what it thinks you like
Big change this year to reduce “spam” in feeds.
How to be seen?Content Origination Good, “Original” content will increase your visibility!
FACEBOOK EDGERANK CHANGE
So you can see whatKind of posts you should be making!
HOW TO OVERCOME EDGERANK?BOOST A GREAT POST!
HOW TO BOOST A POST
MORE WAYS TO GROW FANS & REACH
MORE WAYS TO GROW FANS & REACH
You can customize
ad further here.
Facebook Ads are great because you can really control the budget and tightly target the right audience for your business.
Consider
This!
20% text rule -https://www.facebook.com/ads/tools/text_overlay (FB grid tool)
“You’d be crazy to suggest that Facebook Ads have no discernible value to marketing goals. The cost is low. The exposure is high. All you have to do is decide what the right content is that you need to be spending those dollars on.”
~Phil Davis, Ciceron
USE INSIGHTS TO SEE WHAT’S WORKING
Time & $$$are limitedresources, souse insightsto make smartdecisions.
USE INSIGHTS TO SEE WHAT’S WORKINGSorted by “Clicks” on Post Sorted by “Likes” & “Shares”
1. Elements EVERY Facebook Page Should Have2. What Kind of Content to Post3. Tools To Make Your Posts Visual4. How to Access and Read Insights5. Promote individual posts & your page
What we covered today!
Action Items1. Go LIKE our Facebook page
http://www.Facebook.com/putthewebtowork2. Go make at least ONE improvement to your
business Facebook page today