Stakeholder Dialogue Heineken
Sietze Montijn Group Corporate Relations
Amsterdam 28 May 2010
Contents• About the company• Criteria key stakeholders• Global versus local• Focus of dialogue• Dialoguing process• Key learnings• Q&A
About the company• Please give the basic background information of your organization
– E.g. annual turnover, number of employees, market presence
140 breweries in > 70 countries, > 200 brands > 75,000 employeesGroup Beer Volume: 159 million hl (2009)
Number 1 brewer in EuropeNumber 2 revenue in the worldNumber 3 volume in the world
Criteria key stakeholders• Expertise• Scope of influence• Critical and constructive
EeeCompetitors
Investors
Employees Opinion leaders
Suppliers Customers/Consumers
Media
Government
NGOs
Global versus local
Focus of dialogue• Material relevance of issues• Challenging objectives• Transparent target setting
Dialoguing process• Quantitative research (questionnaire)• Qualitative research (interviews)• Review of output • Outcome = input for Heineken Working Groups• Action plan Heineken’s sustainability agenda ‘Brewing a Better Future’
Key learningsCompany:• Be open minded and have the will to learn• Be transparent about your objectives • Be transparent about the topic of engagement• Explore and manage stakeholders expectations
Stakeholders:• Stakeholders value direct contact with the company• Follow up on the input of stakeholders• Uncommon: stakeholders with a supra-national scope• Your employees are precious stakeholders
Any Questions?