GRI Conference- 28 May - Montijn- Learn How to Get Stakeholder Input for Sustainability Reports

Stakeholder Dialogue Heineken

Sietze Montijn Group Corporate Relations

Amsterdam 28 May 2010

Contents• About the company• Criteria key stakeholders• Global versus local• Focus of dialogue• Dialoguing process• Key learnings• Q&A

About the company• Please give the basic background information of your organization

– E.g. annual turnover, number of employees, market presence

140 breweries in > 70 countries, > 200 brands > 75,000 employeesGroup Beer Volume: 159 million hl (2009)

Number 1 brewer in EuropeNumber 2 revenue in the worldNumber 3 volume in the world

Criteria key stakeholders• Expertise• Scope of influence• Critical and constructive

EeeCompetitors

Investors

Employees Opinion leaders

Suppliers Customers/Consumers

Media

Government

NGOs

Global versus local

Focus of dialogue• Material relevance of issues• Challenging objectives• Transparent target setting

Dialoguing process• Quantitative research (questionnaire)• Qualitative research (interviews)• Review of output • Outcome = input for Heineken Working Groups• Action plan Heineken’s sustainability agenda ‘Brewing a Better Future’

Key learningsCompany:• Be open minded and have the will to learn• Be transparent about your objectives • Be transparent about the topic of engagement• Explore and manage stakeholders expectations

Stakeholders:• Stakeholders value direct contact with the company• Follow up on the input of stakeholders• Uncommon: stakeholders with a supra-national scope• Your employees are precious stakeholders

Any Questions?