AGENDA Introduction to The GradRoom Team29 May 20091:00 a.m. – 4:30 p.m. Attendees:Stuart Murray, Laura Fedorciow, Alexa Bellingham, Bokani Tshidzu, James Jardella, James Courtney, Ben Foulkes.
Please bring: Notepads and Diaries 1:00 p.m.Introduction To The GradRoomInbound marketing discussionBusiness PlanOur solutions .
2:00 p.m.Student Attraction Planning - InboundLink BuildingInterviewsQ&AAsk me anything featureHints and tips from the recruitersOther blogging featuresFacebook campaignDiscussion BoardsSIFE 3:00 p.m.Execute the planDiscuss and decide the best way to work together throughout June and agree on personal goals and ambitions. 4:30 p.m.Wrap-up + PhotosAOB
The GradRoom helps graduate recruitersConnect and engage with students onlineIn a meaningful way
The GradRoom connects graduate recruitersWith students through social media
The GradRoom aspires to be the #1 ProviderOf premium digital attraction campaigns for the top graduate Recruiters in the UK
Students First
Nurturing Talent
Providing Opportunities
Ideas behind The GradRoom
E-RecruitmentE1. AttractionE2. Application ManagementE3. Selection
Inbound Vs Outbound Marketing
FlyersRecruitment FairsE-mails (SPAM)PostersBooklets/BrochuresBanner AdsSky Scraper AdsNewspaper AdsFacebook Ads
Interruption
An Inbound Perspective:
What’s happening off the site?
What are students saying about the site?
Publish ‘remarkable’ content
SEO Social Media
Our Solutions
Permission Based Marketing
Inbound Marketing
Recruiter Platformrecruiter.thegradroom.com
Student Platformwww.facebook.com
The GradRoom Application
What does an inbound marketing strategy look like?
Content
Interviews
Q&A
Case Studies
Hints & tips
Statistics
What to publish?
VideosPodcastsBlogsCommentsWebinarsInterviews (video)Pictures
Where to publish?
FacebookFlikrYouTubeVimeoTwitterNiingDiggItSlideShareThe GradRoom
Case Study: Richard Branson’s Blog
The 7 Habits of a Highly Effective GradRoom Team
Habit 1: Be Proactive
Take responsibility for every aspect of your life. Being proactive leads to action, being reactive leads to excuses.
Habit 2: Begin with the End in Mind
Every phone call, e-mail, meeting or conversation ask yourself what you want out of that action.
Habit 3: Put First Things First:
Take time each day to prioritise your life as well as your work. Think integrity, then execution.
Habit 4: Think Win/Win:
An attitude and a way of life – how can your relationships be mutually beneficial?
Habit 5: Seek First to Understand, Then to be Understood:
By understanding your client/colleague first you are then in a much better position to negotiate. Find their pains, needs, wants and then deliver a win-win outcome.
Habit 6: Synergize:
Working as a team – By collaborative decision making, Valuing differences, Building on divergent strengths, Leveraging creative collaboration and embracing innovation the “The whole is greater than the sum of its parts.”
Habit 7: Sharpen the Saw:
Actively practice these principles until they become habits. Discuss with each other before every action, question each other, test each other until it becomes routine.
Carnegie loving
Fundamentals of handling people
Principle 1: Don’t criticise, condemn or complain
Principle 2: Give honest and sincere appreciation
Principle 3: Arouse in the other person an eager want
How to make people like you
Principle 1: Become genuinely interested in other people
Principle 2: Smile
Principle 3: Remember that a person’s name is to that person the sweetest and most important sound in any language
Principle 4: Be a good listener. Encourage others to talk about themselves
Principle 5: Talk in terms of the other person’s interests
Principle 6: Make the other person feel important – and do it sincerely
Win people to your way of thinking
Principle 1: The only way to get the best of an argument is to avoid it.
Principle 2: Show respect for the other person’s opinions. Never say “you’re wrong”.
Principle 3: If you are wrong, admit it quickly and empathetically.
Principle 4: Begin in a friendly way
Principle 5: Get the other person saying yes, yes immediately
Principle 6: Let the other person do a great deal of talking
Principle 7: Let the other person feel as if the idea is his or hers.
Be a leader
Principle 1: Begin with praise and honest appreciation
Principle 2: Call attention to people’s mistake indirectly
Principle 3: Talk about your own mistakes before criticising the other person
Principle 4: Ask questions instead of giving direct orders
Principle 5: Let the other person save face
Principle 6: Praise the slightest improvement and praise every improvement.
Principle 7: Give the other person a fine reputation to live up to.
Principle 8: Use encouragement. Make fault seem easy to correct.
Principle 9: Make the other person happy about doing the thing you suggest.
The GradRoom helps graduate recruitersConnect and engage with students onlineIn a meaningful way
The GradRoom connects graduate recruitersWith students through social media
The GradRoom aspires to be the #1 ProviderOf premium digital attraction campaigns for the top graduate Recruiters in the UK