Going Beyond Simple SocialThomas Vander Wal
DC IxDA :: Washington, DC :: 24 October 2012
Who is Thomas?
Isn’t Social Simple?
Tea, anyone?
Getting to Mainstream
Goal 100%
Email in org took 5+ years to get to ~99%
Social often focuses on edge cases, not mainstream
Understand how the remaining 90% are social
40+ Social Lenses
5 Beginning Social Questions
Is it...
The person
How humans are social
Cultural influences- or cross cultural
Organizational constraints
Problems with the tools / service
Understanding Social Software for Mainstream Adoption
“I don’t want to be the company idiot!”
Look to human social interactions
Social Scripts
Rethink how tools map to human needs
Social Comfort
3 Parts of Social Comfort
•Social Comfort with People
•Social Comfort with Tools
•Social Comfort with Content
Elements of Social Software
Identity Object
Presence
Collaboration
Actions
Groups
Sharing
ReputationRelationships
Conversation
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
TraditionalGroupware
Granular Social Network
Agile Scheduling P&L Food Benefits
Pat
Connections
InfoCloud Solutions, Inc. - 2008
Differing Perspectives
Personal
Collective
Community, Groups, & Teams
Collaborative
Newbie
Service Owner
External Developer
Social Progressions
Spark
Campfire
Bonfire
Torch
Social Scaling
InfoCloud Solutions, Inc. - 2012
Scaling and FunctionalityPe
ople
Par
ticip
atin
g
# of Objects in System
A
A - Personal Use
B
B - SerendipityC C - Mature Social
Tool
D
D - Complex SocialSystem
Dave Snowden’s Cynefin Framework
Social Reticence of a Click
“How broadly are my activities shared”
“What do others think ‘this’ means”
What do the features and functions of the
tools/service do?
When we...
Offer
Hold On
Interest
Approve
Kudos
To Summarize...
Run to the light of complexity - Mike Kuinavsky
Questions
InfoCloud Solutions, Inc. - 2012
