Global Happiness Study | June 2019 | Version 1 | Public |
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1
Ipsos Global Advisor
What Makes People Happy Around the World
Global Happiness Study
Global Happiness Study | August 2019 | Version 1 | Public |
Doc Name | Month Year | Version 1 | Public | 2
Ipsos Global Advisor
Level of Happiness by Country
Global Happiness Study | August 2019 | Version 1 | Public |
3Global Happiness Study | August 2019 | Version 1 | Public |
Level of Happiness
Q1. Taking all things
together, would you say
you are: Very happy,
rather happy, not very
happy, not happy at all
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries% unhappy % happy
Among 28 countries surveyed,
happiness is most prevalent in
Australia and Canada (both with
86% of adults describing
themselves as “very” or “rather”
happy), followed by China and
Britain (both 83%), and France
(80%).
Only a minority of adults in
Argentina (34%), Spain (46%)
and Russia (47%) say they are
happy.
4Global Happiness Study | August 2019 | Version 1 | Public |
Level of Happiness
Q1. Taking all things
together, would you say
you are: Very happy,
rather happy, not very
happy, not happy at all
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
5%
4%
5%
11%
7%
7%
5%
11%
3%
5%
15%
17%
17%
10%
14%
8%
8%
9%
17%
28%
17%
28%
27%
15%
27%
13%
29%
28%
14%
29%
42%
42%
39%
43%
45%
47%
42%
51%
52%
43%
42%
42%
49%
47%
53%
63%
64%
58%
49%
62%
51%
52%
65%
55%
70%
57%
58%
50%
47%
45%
46%
42%
40%
37%
44%
33%
40%
37%
37%
35%
38%
34%
29%
34%
27%
24%
20%
20%
17%
16%
16%
16%
15%
16%
12%
11%
30%
19%
9%
7%
7%
10%
11%
4%
14%
6%
6%
5%
5%
4%
8%
10%
5%
2%
3%
5%
3%
4%
6%
4%
4%
3%
2%
2%
3%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Argentina
Spain
Russia
Chile
Hungary
Japan
Malaysia
Turkey
South Korea
Italy
Colombia
Mexico
Peru
South Africa
Brazil
Serbia
Poland
Belgium
Sweden
India
Germany
Saudi Arabia
US
France
Great Britain
China
Canada
Australia
Global Average
Very happy Rather happy Not very happy Not happy at all
% very happy + rather happy
Global Average 64%
86%
86%
83%
82%
80%
79%
78%
78%
77%
75%
73%
71%
61%
61%
59%
58%
59%
58%
57%
54%
53%
52%
52%
50%
50%
47%
46%
34%
Two thirds of adults globally
(64%) report being happy: 14%
very much so and 50% rather so.
Countries with the highest
proportion of adults considering
themselves as very happy are
Canada (29%), Australia, Saudi
Arabia and India (28% each),
Great Britain and the United
States (27% each).
Those with the highest
prevalence of adults saying they
are not happy at all are
Argentina (19%), Turkey (14%),
and Japan (11%).
5Global Happiness Study | August 2019 | Version 1 | Public |
Argentina
Australia
BelgiumBrazil
Canada
China
France
Germany
Great Britain
Hungary
India
Italy
Japan
Mexico
Poland
Russia
Saudi Arabia
South AfricaSouth Korea
Spain
Sweden
Turkey
United States
R² = 0.5254
30
35
40
45
50
55
60
65
70
75
25% 35% 45% 55% 65% 75% 85% 95%
Glo
bal C
on
sum
er
Co
nfi
den
ce In
dex
% very + rather happy
Happiness levels are highly correlated with consumer confidence, as measured and
tracked monthly by Ipsos*. By and large, the higher the prevalence of happiness, the
higher consumer confidence. The only notable exceptions are:
(a) France, where the happiness level is high despite weak consumer confidence, and
(b) China and India, where, while high, happiness levels are not commensurate to very
strong consumer confidence.
Happiness vs. Consumer Confidence
• Both happiness and consumer confidence measures on this graph are based on data collected in the same June 2019 wave of Global Advisor among the same respondents in every country. Ipsos has
tracked global consumer confidence on a monthly basis since 2010. For more information on the Global Consumer Confidence Index, visit: https://www.ipsosglobalindicators.com/
6Global Happiness Study | August 2019 | Version 1 | Public |
See methodology section for sample sizes
77%77%
61%
70%
64%
68% 67%
48%
56%
34%
77%
81%
56%
73%
61%
85%83%
81% 81%
86%
41%
71%
50%
32%
58%
78%80%
43%
67%
59%
36%
54% 58%
80%
82%
79%
25%
35%
45%
55%
65%
75%
85%
95%
Global Average Argentina Brazil Canada Chile
Colombia Mexico Peru United States
Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019
% very happy + rather happy
Level of Happiness
Trended Data: Americas
Q1. Taking all things together,
would you say you are: very
happy, rather happy, not very
happy, not happy at all
Globally, the prevalence of happiness is
down 6 points from 2018. It is still 3
points higher than in March 2017, but 13
points below its December 2011 level.
Only two countries in the Americas show
gains between 2018 and 2019: Canada
(+5 points) and Peru (+4). Among five
countries tracked since 2011, Canada is
the only one where happiness is more
prevalent than it was in 2011.
Since 2018, the percentage of adults who
describe themselves as very or rather
happy has dropped sharply in Argentina
(-22), Chile (-21), and Brazil (-12) and to
a smaller extent in the United States (-3).
CA
US
GLOBAL
BR
MX, PE
CO
PE
CL
AR
7Global Happiness Study | August 2019 | Version 1 | Public |
See methodology section for sample sizes
77%77%
61%
70%
64%
80%80%
71%
80%
73%
84%
81%
68%
77%
80%
76%
77%
71%
68%
78%79%
81%
71%
78%
82%
73% 68%
53%
60%
57%
63%
57%
43%
53%
46%
80%
87%
74%
81%
75%
25%
35%
45%
55%
65%
75%
85%
95%
Global Average Belgium France Germany Great Britain
Italy Norway Spain Sweden
Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019
% very happy + rather happy
Level of Happiness
Trended Data: Western
Europe
Q1. Taking all things together,
would you say you are: very
happy, rather happy, not very
happy, not happy at all
Four of the seven Western European
countries surveyed show a trend
comparable to the global average: the
percentage of adults who consider
themselves very or rather happy in 2019 is
lower than in 2013, a few points higher
than in 2017, and lower than in 2018 (by 7
points in Belgium and Spain, 6 points in
Sweden, and 3 points in Italy).
In contrast, happiness levels are up vs.
2018 in Great Britain (+4), France (+3),
and most of all in Germany (+10).
Britain and Germany are the only Western
European countries surveyed where
happiness levels are higher in 2019 than
they were in 2011.
GB
FR
DE
SE
BE
GLOBAL
IT
ES
8Global Happiness Study | August 2019 | Version 1 | Public |
See methodology section for sample sizes
77% 77%
61%
70%
64%
43%
52%
48% 48%50%
75%
72%
66%
71% 71%
61% 62%
56%
62%
47%
82%
61%
89%
83%
58% 60%
53%
25%
35%
45%
55%
65%
75%
85%
95%
Global Average Hungary Poland Russia Serbia Turkey
Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019
% very happy + rather happy
Level of Happiness
Trended Data: Central/
Eastern Europe, Turkey
Q1. Taking all things together,
would you say you are: very
happy, rather happy, not very
happy, not happy at all
Among Central/Eastern European countries
surveyed, Poland and Hungary are the only
two where the percentage of adults who
consider themselves very or rather happy
has been relatively steady since 2013,
especially over the past year (no change
and +2, respectively).
While the level of happiness in Russia
showed a great deal of stability between
2011 and 2018, it has dropped by 15 points
to 47% in the past year. At the same time,
Serbia’s fell 21 points.
In Turkey, the percentage of those who
describe themselves as happy is down 7
points vs. last year and a whopping 36
points vs. 2011.
PL
GLOBAL
RS
TR
HU
RU
9Global Happiness Study | August 2019 | Version 1 | Public |
See methodology section for sample sizes
77% 77%
61%
70%
64%
86%84%
72%
82%
86%
78%79%
84% 85%
82%
89%87%
78%
83%
77%
92% 92%
70% 69%
62%
60%
69%
52%
83%
74%75% 76%
78%
79%
59% 59%
71%
62%
48%
57%
54%
25%
35%
45%
55%
65%
75%
85%
95%
105%
Global Average Australia China India Indonesia
Japan Malaysia Saudi Arabia South Africa South Korea
Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019
% very happy + rather happy
Level of Happiness
Trended Data: Asia-Pacific,
Saudi Arabia, South Africa
Q1. Taking all things together,
would you say you are: very
happy, rather happy, not very
happy, not happy at all
Over the past year, the percentage of
adults who consider themselves happy
has increased in Australia (+4) and
Saudi Arabia (+2), but it has
decreased in Malaysia (-17), South
Africa (-13), Japan (-8), India (-6),
South Korea (-3), and China (also -3).
Over the past six to eight years,
happiness has receded in India, South
Africa, South Korea, and Japan, while
it has been fairly stable in China and
Saudi Arabia. In Australia, it is now
back to its level of 2011.
AU
CN
IN, SA
GLOBAL
ZA
KR
MY, JP
Doc Name | Month Year | Version 1 | Public | 10
Ipsos Global Advisor
Sources of Happiness
Global Happiness Study | August 2019 | Version 1 | Public |
Key Findings by Country and Trends
11Global Happiness Study | August 2019 | Version 1 | Public |
Sources of Happiness –
Greatest Happiness
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
11%
17%
21%
22%
22%
24%
24%
25%
26%
26%
28%
33%
34%
34%
34%
37%
38%
39%
41%
42%
42%
43%
44%
44%
45%
47%
48%
48%
55%
31%
27%
48%
43%
34%
41%
45%
38%
31%
38%
45%
30%
45%
40%
42%
45%
45%
46%
43%
41%
42%
36%
42%
40%
40%
38%
27%
19%
33%
39%
27%
22%
19%
29%
18%
19%
16%
18%
22%
20%
12%
14%
13%
14%
11%
11%
10%
11%
12%
11%
10%
9%
9%
10%
8%
8%
7%
7%
19%
29%
8%
16%
15%
17%
12%
21%
24%
14%
7%
24%
7%
13%
11%
7%
6%
5%
5%
4%
5%
11%
5%
7%
5%
7%
17%
26%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Time spent on social media:
Moving to another country:
My material possessions:
The amount of time or money I donate to charity/help others:
New political leadership in my country:
Forgiving someone for something:
My access to entertainment or sports:
Being forgiven for something I did
My religious or spiritual well-being:
Being recognized as a successful person:
The state of the economy:
Finding someone to be with:
The wellbeing of my country:
Having a good sex life:
Freedom to express my beliefs:
The amount of free time I have:
My friends:
My hobbies/interests:
Satisfaction with the direction my life is going:
My personal financial situation:
Having more money:
Having a meaningful job/employment:
My living conditions:
Feeling in control of my life:
My personal safety and security:
Feeling that my life has meaning:
My relationship with my partner/spouse
My children:
My health/physical well-being:
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
88%
67%
75%
85%
85%
86%
84%
79%
84%
83%
84%
85%
83%
82%
76%
74%
79%
63%
73%
64%
57%
63%
69%
65%
56%
65%
69%
44%
42%
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not
apply to me
Among 29 potential sources of
happiness, the one people
surveyed across the world most
describe as a source of “greatest
happiness” is their health and
physical well-being (55%). It is
followed by: their children (48%),
their relationship with their
spouse or partner (48%), feeling
their life has meaning (47%), and
personal safety and security
(45%).
12Global Happiness Study | August 2019 | Version 1 | Public |
Sources of Happiness –
Any Happiness (Greatest
or Some)
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
11%
17%
22%
26%
33%
25%
26%
24%
22%
48%
24%
21%
28%
34%
48%
34%
43%
34%
37%
42%
38%
42%
41%
44%
47%
45%
39%
44%
55%
31%
27%
34%
31%
30%
38%
38%
41%
43%
19%
45%
48%
45%
40%
27%
42%
36%
45%
45%
41%
45%
42%
43%
40%
38%
40%
46%
42%
33%
39%
27%
29%
18%
12%
16%
22%
18%
19%
7%
19%
22%
20%
13%
8%
14%
10%
14%
11%
12%
11%
11%
11%
9%
8%
10%
10%
9%
7%
19%
29%
15%
24%
24%
21%
14%
17%
16%
26%
12%
8%
7%
13%
17%
11%
11%
7%
7%
4%
6%
5%
5%
7%
7%
5%
5%
5%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Time spent on social media:
Moving to another country:
New political leadership in my country:
My religious or spiritual well-being:
Finding someone to be with:
Being forgiven for something I did
Being recognized as a successful person:
Forgiving someone for something
The amount of time or money I donate to charity/help others:
My children:
My access to entertainment or sports:
My material possessions:
The state of the economy:
Having a good sex life:
My relationship with my partner/spouse
Freedom to express my beliefs:
Having a meaningful job/employment:
The wellbeing of my country:
The amount of free time I have:
My personal financial situation:
My friends:
Having more money:
Satisfaction with the direction my life is going:
Feeling in control of my life:
Feeling that my life has meaning:
My personal safety and security:
My hobbies/interests:
My living conditions:
My health/physical well-being:
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
88%
86%
85%
85%
85%
84%
84%
84%
83%
83%
82%
79%
79%
76%
75%
74%
73%
69%
69%
67%
65%
65%
64%
63%
63%
57%
56%
44%
42%
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
What procures any happiness
(“greatest happiness” or ”some
happiness”) to the largest
proportion of men and women
across the world is health/physical
well-being (88%), followed by
their living conditions (86%),
their hobbies and interests (85%),
their personal safety and security
(85%), and feeling their life has
meaning (85%).
13Global Happiness Study | August 2019 | Version 1 | Public |
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
Each one of the top 5 sources of greatest happiness at the global level – my health/physical
well-being, my children, my relationship with my partner/spouse, feeling that my life has
meaning, and my personal safety and security – is among the top 10 sources of greatest
happiness in every country, except for the following:
• My children: Brazil, Canada, Colombia, Japan, Malaysia
• Feeling that my life has meaning: Belgium
• My personal safety and security: Canada, Great Britain, Italy, Japan, Serbia, Turkey
Sources of Greatest
Happiness by Country
Global Top 5A
ll C
ou
ntr
ies
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Co
lom
bia
Fran
ce
Ge
rman
y
Gre
at B
rita
in
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Me
xico
Pe
ru
Po
lan
d
Ru
ssia
Sau
di A
rab
ia
Serb
ia
Sou
th A
fric
a
Sou
th K
ore
a
Spai
n
Swe
de
n
Tu
rke
y
Un
ite
d S
tate
s
My health/physical well-being:
55% 66% 47% 51% 65% 52% 66% 49% 74% 52% 50% 46% 60% 50% 50% 39% 45% 71% 72% 47% 46% 54% 72% 67% 40% 58% 55% 64% 45%
My children 48% 63% 43% 43% 52% 37% 56% 40% 60% 48% 37% 38% 51% 45% 40% 19% 35% 64% 62% 50% 56% 52% 69% 59% 33% 51% 44% 60% 43%
My relationship with my partner/spouse
48% 58% 49% 46% 50% 45% 55% 44% 61% 43% 48% 46% 51% 53% 42% 22% 37% 59% 53% 40% 55% 45% 56% 57% 33% 48% 43% 57% 48%
Feeling that my life has meaning:
47% 60% 39% 35% 59% 42% 60% 37% 68% 39% 38% 36% 46% 49% 39% 22% 41% 60% 59% 44% 47% 52% 54% 69% 38% 42% 45% 60% 43%
My personal safety and security:
45% 61% 40% 39% 57% 36% 56% 40% 69% 34% 36% 33% 42% 48% 34% 18% 45% 64% 61% 37% 43% 52% 47% 64% 30% 45% 39% 53% 41%
14Global Happiness Study | August 2019 | Version 1 | Public |
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
Some sources of greatest happiness ranking #6-10 globally are so important in certain
countries that they count in their top 3:
• Feeling in control of my life in Australia, Canada, Great Britain, South Africa, United States
• My living conditions: Chile
• Having a meaningful job/employment: Brazil, China, Malaysia, Peru
• Having more money: China, France, Italy, South Korea
• My personal financial situation: France, Italy, Japan
Sources of Greatest
Happiness by Country
Global #6-10A
ll C
ou
ntr
ies
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Co
lom
bia
Fran
ce
Ge
rman
y
Gre
at B
rita
in
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Me
xico
Pe
ru
Po
lan
d
Ru
ssia
Sau
di A
rab
ia
Serb
ia
Sou
th A
fric
a
Sou
th K
ore
a
Spai
n
Swe
de
n
Turk
ey
Un
ite
d S
tate
s
Feeling in control of my life:
44% 54% 44% 37% 57% 43% 54% 36% 62% 34% 31% 40% 44% 45% 41% 22% 35% 56% 50% 40% 44% 44% 47% 66% 20% 46% 37% 58% 44%
My living conditions44% 58% 42% 37% 57% 38% 59% 38% 64% 42% 37% 39% 37% 46% 38% 24% 39% 58% 53% 34% 44% 49% 39% 54% 26% 39% 42% 53% 43%
Having a meaningful job/employment:
43% 60% 33% 34% 62% 29% 53% 44% 67% 40% 29% 28% 41% 47% 39% 15% 44% 61% 61% 35% 43% 43% 35% 61% 36% 44% 36% 59% 34%
Having more money: 42% 48% 40% 38% 57% 39% 51% 44% 54% 45% 29% 34% 38% 45% 42% 22% 40% 50% 53% 36% 34% 47% 24% 57% 37% 42% 29% 54% 38%
My personal financial situation:
42% 49% 38% 38% 57% 37% 53% 39% 63% 46% 33% 34% 39% 40% 42% 25% 37% 51% 55% 41% 47% 40% 34% 53% 34% 42% 32% 46% 37%
15Global Happiness Study | August 2019 | Version 1 | Public |
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
Sources of Greatest
Happiness by Country
Global #11-20A
ll
Co
un
trie
s
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Co
lom
bia
Fran
ce
Ge
rman
y
Gre
at
Bri
tain
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Me
xico
Per
u
Po
lan
d
Ru
ssia
Sau
di
Ara
bia
Serb
ia
Sou
th
Afr
ica
Sou
th
Ko
rea
Spai
n
Swe
de
n
Turk
ey
Un
ite
d
Stat
es
Satisfaction with the direction my life is going:
41% 55% 36% 30% 51% 38% 53% 36% 63% 36% 31% 33% 41% 45% 29% 15% 35% 57% 54% 30% 42% 47% 39% 54% 31% 42% 29% 51% 40%
My hobbies/interests: 39% 48% 38% 37% 48% 35% 49% 36% 47% 34% 34% 34% 37% 44% 35% 24% 35% 50% 47% 28% 41% 43% 30% 46% 30% 32% 31% 48% 37%
My friends 38% 56% 40% 36% 49% 41% 46% 24% 39% 41% 36% 38% 40% 44% 31% 14% 26% 46% 40% 30% 38% 38% 42% 36% 23% 41% 36% 50% 37%
The amount of free time I have:
37% 42% 31% 37% 49% 34% 48% 36% 48% 37% 32% 31% 33% 36% 38% 31% 33% 45% 43% 31% 38% 34% 30% 39% 36% 40% 30% 37% 32%
Freedom to express my beliefs:
34% 35% 32% 33% 43% 30% 41% 26% 43% 29% 23% 25% 25% 48% 32% 15% 33% 41% 44% 26% 29% 40% 27% 47% 20% 31% 37% 54% 36%
Having a good sex life: 34% 40% 29% 34% 49% 30% 44% 33% 48% 37% 22% 24% 41% 36% 32% 13% 24% 43% 39% 29% 40% NA 32% 38% 21% 37% 29% 47% 32%
The well-being of my country:
34% 61% 23% 18% 55% 20% 44% 25% 57% 25% 18% 17% 24% 44% 30% 20% 34% 54% 56% 17% 37% 44% 32% 50% 12% 30% 26% 57% 29%
Finding someone to be with:
33% 29% 30% 33% 32% 28% 33% 36% 41% 30% 39% 29% 24% 40% 23% 21% 28% 39% 35% 33% 53% 38% 32% 38% 29% 28% 29% 44% 33%
The state of the economy:
28% 42% 15% 14% 52% 15% 31% 37% 46% 22% 14% 12% 21% 31% 27% 13% 27% 41% 40% 15% 34% 34% 19% 35% 36% 31% 26% 40% 22%
Being recognized as a successful person:
26% 27% 17% 18% 38% 19% 32% 27% 41% 18% 13% 13% 30% 46% 18% 7% 27% 43% 48% 18% 15% 36% 16% 39% 23% 23% 12% 54% 18%
Sources of greatest happiness ranking #11-20 globally, but are so important in certain countries that they
count in their top 5 are:
• The amount of free time I have: Japan
• The well-being of my country: Argentina
• Finding someone to be with: Germany, Russia
Latin Americans are especially prone to highlight satisfaction with the direction of their life, the well-being of
their country (along with Turks), and the state of the economy. Friends are especially important in Argentina.
Both freedom to express one’s belief and social recognition are important in India and Turkey.
16Global Happiness Study | August 2019 | Version 1 | Public |
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
Sources of Greatest
Happiness by Country
Global #21-29A
ll
Co
un
trie
s
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Co
lom
bia
Fran
ce
Ge
rman
y
Gre
at
Bri
tain
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Me
xico
Per
u
Po
lan
d
Ru
ssia
Sau
di
Ara
bia
Serb
ia
Sou
th
Afr
ica
Sou
th
Ko
rea
Spai
n
Swe
de
n
Turk
ey
Un
ite
d
Stat
es
My religious or spiritual well-being:
26% 25% 18% 10% 57% 19% 26% 18% 47% 16% 11% 15% 13% 37% 16% 8% 44% 33% 40% 15% 16% 55% 22% 56% 15% 14% 12% 48% 30%
Being forgiven for something I did
25% 24% 21% 19% 39% 20% 32% 17% 37% 17% 22% 15% 26% 33% 16% 7% 35% 34% 40% 15% 21% 41% 16% 42% 12% 22% 16% 35% 24%
My access to entertainment or sports:
24% 37% 19% 20% 33% 14% 39% 21% 44% 25% 15% 14% 21% 29% 15% 19% 19% 37% 35% 20% 11% 33% 16% 26% 13% 27% 15% 42% 17%
Forgiving someone for something
24% 25% 18% 13% 41% 18% 31% 21% 36% 16% 18% 13% 24% 40% 15% 4% 33% 34% 36% 17% 18% 40% 19% 41% 11% 19% 13% 37% 23%
New political leadership in my country:
22% 32% 13% 15% 40% 11% 30% NA 32% 18% 13% 14% 26% 27% 17% 3% 15% 26% 38% 15% 13% NA 15% 34% 12% 18% 19% 40% 25%
The amount of time or money I donate to charity/help others:
22% 29% 14% 13% 37% 12% 26% 25% 32% 14% 8% 9% 16% 32% 16% 4% 28% 31% 37% 10% 13% 43% 25% 31% 8% 18% 14% 39% 19%
My material possessions: 21% 25% 14% 15% 35% 14% 21% 31% 24% 19% 13% 12% 17% 31% 16% 11% 30% 27% 30% 15% 25% 38% 9% 24% 19% 18% 14% 35% 17%
Moving to another country:
17% 23% 9% 16% 29% 7% 19% 11% 31% 14% 12% 11% 7% 25% 15% 2% 14% 25% 27% 10% 17% 26% 17% 27% 8% 8% 12% 32% 11%
Time spent on social media
11% 10% 8% 6% 19% 5% 10% 18% 13% 8% 8% 5% 5% 22% 6% 4% 13% 15% 12% 7% 3% 25% 3% 10% 7% 9% 9% 27% 9%
Only one source of greatest happiness ranking #21-29 globally is among the top 5
sources in any country: My religious/spiritual well-being in Malaysia and Saudi
Arabia. It is also mentioned by more than 50% in Brazil and South Africa.
17Global Happiness Study | August 2019 | Version 1 | Public |
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
Sources of Any Happiness
(Greatest or Some) by Country
Global Top 5A
ll C
ou
ntr
ies
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Co
lom
bia
Fran
ce
Ge
rman
y
Gre
at B
rita
in
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Me
xico
Per
u
Po
lan
d
Ru
ssia
Sau
di A
rab
ia
Serb
ia
Sou
th A
fric
a
Sou
th K
ore
a
Spai
n
Swe
de
n
Turk
ey
Un
ite
d S
tate
s
My health/physical well-being:
88% 91% 88% 87% 90% 89% 89% 89% 94% 85% 87% 90% 87% 88% 87% 76% 87% 93% 92% 90% 86% 85% 97% 94% 85% 91% 88% 90% 91%
My living conditions 86% 89% 86% 84% 86% 84% 89% 90% 93% 78% 81% 87% 83% 89% 81% 77% 87% 91% 90% 87% 89% 84% 90% 89% 84% 87% 86% 86% 90%
My hobbies/interests: 85% 88% 88% 82% 82% 87% 83% 89% 87% 78% 83% 89% 80% 85% 82% 77% 83% 88% 82% 88% 87% 84% 87% 89% 86% 82% 82% 89% 87%
My personal safety and security:
85% 88% 84% 82% 83% 83% 85% 88% 94% 74% 84% 85% 85% 88% 80% 71% 87% 91% 91% 85% 84% 84% 88% 89% 82% 89% 83% 83% 88%
Feeling that my life has meaning:
85% 85% 85% 82% 83% 86% 85% 88% 90% 77% 81% 86% 87% 86% 83% 71% 85% 88% 87% 89% 88% 80% 91% 92% 86% 85% 86% 84% 90%
The top 5 sources of any happiness at the global level are truly universal.
In every country, each of them is experienced as such by at least 80% of
adults and/or counts among the top 10 sources of happiness.
18Global Happiness Study | August 2019 | Version 1 | Public |
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
Sources of Any Happiness
(Greatest or Some) by Country
Global #6-10A
ll C
ou
ntr
ies
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Co
lom
bia
Fran
ce
Ge
rman
y
Gre
at B
rita
in
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Me
xico
Pe
ru
Po
lan
d
Ru
ssia
Sau
di A
rab
ia
Serb
ia
Sou
th A
fric
a
Sou
th K
ore
a
Spai
n
Swe
de
n
Turk
ey
Un
ite
d S
tate
s
Feeling in control of my life:
84% 83% 89% 81% 83% 87% 84% 86% 90% 74% 79% 89% 80% 86% 84% 71% 84% 88% 86% 88% 85% 83% 91% 91% 70% 88% 80% 86% 92%
Satisfaction with the direction my life is going:
84% 88% 86% 81% 85% 85% 83% 85% 93% 77% 79% 86% 82% 84% 75% 66% 81% 91% 89% 87% 81% 85% 87% 89% 83% 85% 77% 81% 90%
Having more money: 84% 88% 87% 84% 87% 84% 85% 89% 89% 83% 80% 85% 87% 84% 85% 66% 78% 88% 88% 86% 79% 84% 77% 88% 85% 85% 81% 87% 85%
My friends 83% 89% 86% 82% 83% 86% 81% 85% 85% 80% 83% 85% 78% 87% 79% 64% 80% 86% 80% 85% 83% 79% 90% 83% 79% 88% 83% 89% 85%
My personal financial situation:
83% 86% 85% 85% 86% 85% 83% 88% 91% 82% 81% 86% 82% 83% 82% 71% 73% 86% 90% 85% 87% 81% 88% 85% 81% 85% 81% 81% 87%
Some sources of any happiness ranking #6-10 globally are so important in certain countries that they
count in their top 4:
• Feeling in control of my life: Australia, Canada, Britain, Italy, Poland, Serbia, South Africa, Spain,
United States
• Satisfaction with the direction my life is going: Colombia, Mexico, Saudi Arabia, United States
• Having more money: Australia, Belgium, Brazil, Chile, China, France, Hungary, Italy, South Korea
• My friends: Argentina, Canada, France, Germany, India, Serbia, Spain, Sweden, Turkey
• My personal financial situation: Belgium, Brazil, France, Peru, Russia
19Global Happiness Study | August 2019 | Version 1 | Public |
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
Sources of Any Happiness
(Greatest or Some) by Country
Global #11-20A
ll
Co
un
trie
s
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Co
lom
bia
Fran
ce
Ge
rman
y
Gre
at
Bri
tain
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Me
xico
Pe
ru
Po
lan
d
Ru
ssia
Sau
di
Ara
bia
Serb
ia
Sou
th
Afr
ica
Sou
th
Ko
rea
Spai
n
Swe
de
n
Turk
ey
Un
ite
d
Stat
es
The amount of free time I have:
82% 81% 82% 82% 83% 83% 82% 89% 85% 75% 77% 82% 84% 83% 80% 80% 81% 85% 81% 82% 84% 79% 82% 80% 86% 87% 75% 80% 83%
The well-being of my country:
79% 91% 77% 70% 86% 73% 82% 77% 88% 71% 74% 73% 76% 85% 81% 71% 79% 86% 89% 72% 86% 79% 81% 81% 67% 86% 77% 81% 82%
Having a meaningful job/employment:
79% 88% 78% 72% 85% 63% 82% 87% 90% 67% 72% 71% 83% 82% 75% 58% 81% 89% 89% 78% 87% 78% 74% 88% 82% 84% 76% 83% 72%
Freedom to express my beliefs:
76% 64% 79% 78% 72% 77% 69% 70% 78% 68% 70% 71% 69% 87% 75% 67% 81% 75% 80% 77% 76% 78% 73% 84% 77% 74% 79% 82% 82%
My relationship with my partner/spouse
75% 76% 73% 73% 72% 69% 74% 87% 80% 67% 77% 71% 79% 80% 76% 57% 66% 79% 80% 75% 86% 76% 83% 78% 73% 77% 67% 79% 75%
Having a good sex life: 74% 77% 72% 71% 78% 71% 72% 86% 81% 71% 69% 71% 73% 74% 73% 58% 62% 75% 77% 79% 81% NA 77% 71% 70% 82% 75% 75% 71%
The state of the economy:
73% 77% 65% 68% 83% 65% 74% 86% 82% 68% 60% 61% 70% 78% 75% 64% 65% 79% 82% 67% 81% 78% 75% 73% 79% 83% 78% 71% 73%
My material possessions:
69% 68% 67% 69% 75% 64% 66% 87% 71% 60% 60% 63% 68% 78% 62% 65% 79% 69% 74% 69% 76% 79% 61% 66% 78% 71% 61% 80% 61%
My access to entertainment or sports:
69% 78% 68% 69% 71% 60% 76% 80% 83% 65% 57% 64% 66% 78% 56% 71% 70% 77% 77% 72% 57% 75% 71% 64% 63% 81% 58% 82% 61%
My children 67% 71% 62% 63% 69% 55% 69% 83% 71% 64% 56% 54% 68% 72% 60% 50% 60% 76% 77% 75% 80% 78% 76% 68% 62% 69% 60% 76% 61%
Some sources of any happiness ranking #11-20 globally are so important in
certain countries that they count in their top 4:
• The amount of free time I have: China, Japan, South Korea
• The well-being of my country: Argentina, Brazil
• Having a meaningful job/employment: Russia
• Freedom to express my beliefs: India
20Global Happiness Study | August 2019 | Version 1 | Public |
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
Sources of Any Happiness
(Greatest or Some) by Country
Global #21-29A
ll
Co
un
trie
s
Arg
en
tin
a
Au
stra
lia
Be
lgiu
m
Bra
zil
Can
ada
Ch
ile
Ch
ina
Co
lom
bia
Fran
ce
Ge
rman
y
Gre
at
Bri
tain
Hu
nga
ry
Ind
ia
Ital
y
Jap
an
Mal
aysi
a
Mex
ico
Pe
ru
Po
lan
d
Ru
ssia
Sau
di
Ara
bia
Serb
ia
Sou
th
Afr
ica
Sou
th
Ko
rea
Spai
n
Swe
de
n
Turk
ey
Un
ite
d
Stat
es
The amount of time or money I donate to charity/help others:
65% 66% 58% 55% 74% 58% 64% 72% 79% 45% 46% 55% 62% 79% 57% 35% 78% 69% 76% 60% 55% 79% 78% 74% 58% 66% 50% 77% 70%
Forgiving someone for something
65% 57% 68% 54% 70% 61% 64% 72% 71% 47% 63% 58% 70% 83% 54% 44% 78% 66% 76% 68% 61% 79% 62% 79% 64% 64% 51% 74% 68%
Being recognized as a successful person:
64% 64% 60% 55% 69% 58% 69% 71% 77% 51% 53% 52% 66% 83% 51% 38% 72% 75% 87% 60% 48% 76% 61% 76% 74% 66% 45% 87% 60%
Being forgiven for something I did
63% 53% 65% 56% 67% 62% 59% 67% 71% 43% 64% 57% 65% 78% 48% 57% 79% 64% 73% 54% 57% 80% 51% 76% 69% 62% 54% 70% 67%
Finding someone to be with:
63% 51% 61% 64% 56% 59% 58% 75% 71% 48% 75% 61% 47% 80% 52% 63% 65% 66% 65% 60% 82% 76% 55% 62% 69% 66% 60% 65% 68%
My religious or spiritual well-being:
57% 52% 47% 41% 83% 49% 54% 54% 78% 38% 36% 41% 39% 78% 48% 45% 85% 67% 74% 53% 47% 86% 58% 81% 53% 44% 36% 74% 65%
New political leadership in my country:
56% 60% 49% 55% 67% 46% 58% NA 65% 51% 47% 52% 53% 65% 52% 38% 56% 59% 72% 53% 49% NA 45% 73% 48% 61% 52% 71% 60%
Moving to another country:
44% 46% 37% 51% 55% 30% 48% 37% 64% 40% 35% 38% 24% 55% 44% 16% 41% 53% 62% 42% 42% 61% 42% 56% 37% 31% 37% 57% 32%
Time spent on social media
42% 33% 39% 37% 46% 36% 38% 74% 39% 30% 35% 33% 24% 65% 28% 36% 61% 47% 53% 37% 26% 67% 23% 40% 48% 43% 29% 65% 39%
Some sources of any happiness ranking #21-29 globally are so important in certain countries
that they count in their top 4:
• My religious/spiritual well-being: Malaysia, Saudi Arabia
• Being recognized as a successful person: Turkey (also in Peru’s top 10)
However, the lowest-ranking source of happiness globally, time spent on social media, ranks
in the bottom 3 of every country except China. And moving to another country, the second-
lowest ranking source globally, is in the bottom 3 of every country without any exception.
21Global Happiness Study | August 2019 | Version 1 | Public |
Sources of Happiness –
Any Happiness (Greatest
or Some)
Trends (Global Total)
See methodology section for sample sizes
December
2011
March
2017
February
2018June 2019
Change since
December
2011
Change since
February
2018
My health/physical well-being 90% 89% 89% 88% -2% -1%My living conditions (water, food, shelter) 85% 87% 86% 86% 1% -Feeling that my life has meaning 86% 86% 86% 85% -1% -1%My hobbies/interests 84% 84% 85% 85% 1% -My personal safety and security 86% 86% 86% 85% -1% -1%Satisfaction with the direction my life is going 86% 86% 85% 84% -2% -1%Feeling in control of my life 84% 85% 85% 84% - -1%Having more money 85% 84% 84% 84% -1% -My friends 85% 84% 84% 83% -2% -1%My personal financial situation 86% 86% 84% 83% -3% -1%The amount of free time I have 79% 82% 81% 82% 3% 1%Having a meaningful job/employment 81% 82% 82% 79% -2% -3%The well-being of my country 82% 82% 81% 79% -3% -2%Freedom to express my beliefs 74% 77% 78% 76% 2% -2%My relationship with my partner/spouse 78% 78% 78% 75% -3% -3%Having a good sex life 77% 76% 76% 74% -3% -2%The state of the economy 77% 77% 75% 73% -4% -2%My material possessions 70% 68% 70% 69% -1% -1%My access to entertainment or sports 67% 71% 70% 69% 2% -1%My children 69% 68% 70% 67% -2% -3%Forgiving someone for something 66% 67% 70% 65% -1% -5%The amount of time or money I donate to charity/help others 65% 66% 67% 65% - -2%Being recognized as a successful person 68% 67% 67% 64% -4% -3%Being forgiven for something I did 64% 64% 68% 63% -1% -5%Finding someone to be with 63% 63% 69% 63% - -6%My religious or spiritual well-being 56% 59% 62% 57% 1% -5%
New political leadership in my country 56%
Moving to another country 36% 45% 44% 44% 8% -
Time spent on social media 42%
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
% greatest happiness + some happiness
Doc Name | Month Year | Version 1 | Public | 22
Ipsos Global Advisor
Sources of Happiness
Global Happiness Study | August 2019 | Version 1 | Public |
Detailed Findings in Order of “Any”(Greatest or Some) Happiness
Percentage Ranking at Global Level
23Global Happiness Study | August 2019 | Version 1 | Public |
Q14. My health/physical
well-being
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
39%
40%
45%
45%
46%
46%
47%
47%
49%
50%
50%
50%
51%
52%
52%
54%
55%
58%
60%
64%
65%
66%
66%
67%
71%
72%
72%
74%
55%
37%
45%
42%
46%
40%
44%
41%
43%
40%
37%
37%
38%
36%
33%
37%
31%
33%
33%
27%
26%
25%
23%
25%
27%
22%
20%
25%
20%
33%
9%
13%
10%
6%
9%
7%
8%
7%
8%
7%
7%
10%
9%
6%
8%
9%
8%
6%
8%
7%
5%
7%
5%
5%
4%
7%
1%
4%
7%
15%
3%
2%
3%
5%
4%
3%
4%
3%
6%
7%
2%
3%
10%
3%
6%
4%
3%
5%
3%
5%
4%
4%
1%
2%
1%
2%
1%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Malaysia
US
Russia
Great Britain
Australia
Poland
China
Germany
Italy
India
Belgium
France
Canada
Saudi Arabia
Sweden
Spain
Hungary
Turkey
Brazil
Chile
Argentina
South Africa
Mexico
Peru
Serbia
Colombia
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 88%94%
97%
92%
93%
94%
91%
89%
90%
90%
87%
91%
88%
85%
89%
85%
87%
88%
87%
87%
89%
90%
88%
90%
86%
91%
87%
85%
76%
24Global Happiness Study | August 2019 | Version 1 | Public |
Q7. My living conditions
(water, food, shelter)
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
24%
26%
34%
37%
37%
37%
38%
38%
38%
39%
39%
39%
39%
42%
42%
42%
43%
44%
46%
49%
53%
53%
54%
57%
58%
58%
59%
64%
44%
53%
58%
53%
44%
46%
47%
43%
46%
52%
48%
48%
48%
51%
36%
44%
44%
47%
45%
43%
35%
33%
37%
35%
29%
31%
33%
30%
29%
42%
9%
12%
7%
12%
10%
12%
11%
9%
8%
7%
12%
8%
6%
10%
8%
9%
6%
9%
9%
9%
10%
8%
9%
7%
10%
6%
6%
6%
9%
14%
3%
6%
7%
6%
5%
8%
7%
2%
6%
1%
4%
3%
13%
6%
5%
5%
2%
2%
7%
4%
3%
2%
7%
2%
3%
4%
2%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Poland
Germany
Hungary
Belgium
Italy
Canada
China
Great Britain
Malaysia
Spain
Serbia
France
Australia
Sweden
US
Russia
India
Saudi Arabia
Turkey
Peru
South Africa
Brazil
Argentina
Mexico
Chile
Colombia
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 86%93%
89%
91%
89%
86%
89%
90%
86%
84%
89%
89%
90%
86%
86%
78%
90%
87%
87%
87%
90%
84%
81%
84%
83%
81%
87%
84%
77%
25Global Happiness Study | August 2019 | Version 1 | Public |
Q12. Feeling that my life
has meaning
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
22%
35%
36%
37%
38%
38%
39%
39%
39%
41%
42%
42%
43%
44%
45%
46%
47%
49%
52%
54%
59%
59%
60%
60%
60%
60%
68%
69%
47%
49%
47%
50%
51%
43%
48%
38%
44%
46%
44%
43%
44%
47%
45%
41%
41%
41%
37%
28%
37%
24%
28%
24%
25%
25%
28%
22%
23%
38%
10%
11%
8%
8%
9%
10%
7%
9%
10%
13%
9%
9%
7%
6%
7%
7%
9%
11%
12%
4%
8%
6%
11%
8%
7%
6%
6%
6%
8%
18%
7%
6%
3%
11%
3%
16%
9%
5%
2%
5%
6%
4%
5%
6%
6%
3%
4%
8%
6%
9%
6%
4%
7%
9%
7%
5%
3%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Belgium
Great Britain
China
Germany
South Korea
France
Italy
Australia
Malaysia
Spain
Canada
US
Poland
Sweden
Hungary
Russia
India
Saudi Arabia
Serbia
Brazil
Peru
Turkey
Argentina
Chile
Mexico
Colombia
South Africa
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 85%92%
90%
88%
85%
85%
84%
87%
83%
91%
80%
86%
88%
87%
86%
89%
90%
86%
85%
85%
85%
83%
77%
86%
81%
88%
86%
82%
71%
26Global Happiness Study | August 2019 | Version 1 | Public |
Q15. My hobbies/interests
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
24%
28%
30%
30%
31%
32%
34%
34%
34%
35%
35%
35%
36%
37%
37%
37%
38%
41%
43%
44%
46%
47%
47%
48%
48%
48%
49%
50%
39%
53%
60%
56%
57%
51%
50%
44%
49%
55%
47%
48%
52%
53%
43%
45%
50%
50%
46%
41%
41%
43%
35%
40%
34%
40%
41%
34%
38%
46%
8%
8%
11%
8%
14%
11%
10%
10%
7%
11%
14%
8%
8%
12%
12%
10%
7%
8%
10%
11%
10%
16%
10%
10%
9%
10%
11%
8%
10%
14%
5%
3%
5%
5%
7%
12%
7%
5%
7%
3%
5%
3%
7%
6%
3%
4%
5%
6%
4%
1%
3%
2%
8%
3%
1%
5%
4%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Poland
South Korea
Serbia
Sweden
Spain
France
Germany
Great Britain
Italy
Malaysia
Canada
China
Hungary
Belgium
US
Australia
Russia
Saudi Arabia
India
South Africa
Peru
Colombia
Brazil
Argentina
Turkey
Chile
Mexico
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 85%88%
83%
89%
88%
82%
87%
82%
89%
85%
84%
87%
88%
87%
82%
80%
89%
87%
83%
82%
89%
83%
78%
82%
82%
87%
86%
88%
77%
27Global Happiness Study | August 2019 | Version 1 | Public |
Q24. My personal safety
and security
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base:, 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
18%
30%
33%
34%
34%
36%
36%
37%
39%
39%
40%
40%
41%
42%
43%
45%
45%
47%
48%
52%
53%
56%
57%
61%
61%
64%
64%
69%
45%
53%
52%
52%
40%
46%
47%
48%
48%
43%
44%
44%
48%
47%
43%
41%
42%
44%
41%
40%
32%
30%
29%
26%
27%
30%
25%
27%
25%
40%
11%
15%
10%
10%
12%
12%
10%
10%
12%
13%
11%
9%
9%
10%
10%
12%
7%
6%
11%
9%
11%
11%
10%
9%
8%
10%
6%
5%
10%
18%
3%
5%
15%
8%
5%
6%
4%
6%
4%
4%
3%
3%
5%
6%
1%
4%
5%
2%
7%
6%
4%
6%
3%
2%
1%
3%
1%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Great Britain
France
Italy
Canada
Germany
Poland
Belgium
Sweden
Australia
China
US
Hungary
Russia
Malaysia
Spain
Serbia
India
Saudi Arabia
Turkey
Chile
Brazil
Argentina
Peru
South Africa
Mexico
Colombia
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 85%94%
91%
89%
91%
88%
83%
85%
83%
84%
88%
88%
89%
87%
84%
85%
88%
88%
84%
83%
82%
85%
84%
83%
80%
74%
85%
82%
71%
28Global Happiness Study | August 2019 | Version 1 | Public |
Q8. Satisfaction with the
direction my life is going
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
15%
29%
29%
30%
30%
31%
31%
33%
35%
36%
36%
36%
38%
39%
40%
41%
42%
42%
45%
47%
51%
51%
53%
54%
54%
55%
57%
63%
41%
51%
46%
48%
51%
57%
48%
52%
53%
46%
41%
49%
50%
47%
48%
50%
41%
39%
43%
39%
38%
30%
34%
30%
35%
35%
33%
34%
30%
43%
15%
16%
16%
13%
10%
11%
13%
10%
19%
9%
11%
10%
9%
10%
6%
12%
15%
11%
13%
9%
12%
9%
11%
8%
9%
9%
5%
5%
11%
19%
10%
7%
6%
4%
9%
3%
4%
1%
14%
4%
4%
5%
3%
4%
7%
4%
4%
3%
6%
7%
7%
6%
2%
1%
3%
4%
1%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Italy
Sweden
Belgium
Poland
Germany
South Korea
Great Britain
Malaysia
France
China
Australia
Canada
Serbia
US
Hungary
Russia
Spain
India
Saudi Arabia
Turkey
Brazil
Chile
Peru
South Africa
Argentina
Mexico
Colombia
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 84%93%
91%
88%
89%
89%
83%
85%
81%
85%
84%
85%
81%
82%
90%
87%
85%
86%
85%
77%
81%
86%
83%
79%
87%
81%
77%
75%
66%
29Global Happiness Study | August 2019 | Version 1 | Public |
Q16. Feeling in control of
my life
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
20%
22%
31%
34%
35%
36%
37%
37%
40%
40%
41%
43%
44%
44%
44%
44%
44%
45%
46%
47%
50%
54%
54%
56%
57%
58%
62%
66%
44%
50%
49%
48%
40%
49%
50%
43%
44%
48%
49%
43%
44%
36%
39%
41%
45%
48%
41%
42%
44%
36%
29%
30%
32%
26%
28%
28%
25%
40%
23%
12%
11%
9%
13%
9%
10%
11%
8%
6%
9%
8%
12%
11%
10%
7%
6%
11%
7%
4%
9%
10%
7%
6%
7%
7%
5%
5%
9%
7%
17%
11%
17%
2%
4%
9%
7%
5%
5%
7%
5%
9%
6%
5%
3%
2%
3%
5%
4%
5%
7%
8%
6%
10%
6%
4%
3%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
South Korea
Japan
Germany
France
Malaysia
China
Sweden
Belgium
Poland
Great Britain
Italy
Canada
Hungary
Saudi Arabia
Russia
Australia
US
India
Spain
Serbia
Peru
Argentina
Chile
Mexico
Brazil
Turkey
Colombia
South Africa
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 84%91%
90%
86%
83%
88%
84%
83%
86%
91%
88%
86%
92%
89%
85%
83%
80%
87%
84%
89%
88%
81%
80%
86%
84%
74%
79%
71%
70%
30Global Happiness Study | August 2019 | Version 1 | Public |
Q26. Having more money
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
22%
24%
29%
29%
34%
34%
36%
37%
38%
38%
38%
39%
40%
40%
42%
42%
44%
45%
45%
47%
48%
50%
51%
53%
54%
54%
57%
57%
42%
44%
53%
51%
52%
45%
51%
50%
48%
46%
47%
49%
45%
38%
47%
43%
43%
45%
38%
39%
37%
40%
38%
34%
35%
33%
35%
30%
31%
42%
14%
15%
13%
14%
11%
11%
10%
10%
11%
12%
10%
10%
18%
9%
12%
12%
7%
9%
13%
10%
9%
8%
11%
10%
10%
10%
8%
10%
11%
20%
8%
6%
5%
10%
5%
4%
4%
5%
3%
3%
5%
3%
3%
4%
3%
4%
8%
4%
7%
3%
4%
4%
2%
2%
2%
5%
2%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Serbia
Germany
Sweden
Russia
Great Britain
Poland
South Korea
Belgium
US
Hungary
Canada
Malaysia
Australia
Italy
Spain
China
France
India
Saudi Arabia
Argentina
Mexico
Chile
Peru
Turkey
Colombia
Brazil
South Africa
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 84%88%
87%
89%
87%
88%
85%
88%
88%
84%
84%
83%
89%
85%
85%
87%
78%
84%
87%
85%
84%
85%
86%
85%
79%
81%
80%
77%
66%
Base:, 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
31Global Happiness Study | August 2019 | Version 1 | Public |
Q4. My friends
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
14%
23%
24%
26%
30%
31%
36%
36%
36%
36%
37%
38%
38%
38%
39%
40%
40%
40%
41%
41%
41%
42%
44%
46%
46%
49%
50%
56%
38%
50%
56%
61%
54%
55%
48%
46%
47%
47%
47%
48%
41%
45%
47%
46%
38%
40%
46%
39%
45%
47%
48%
43%
35%
40%
34%
39%
33%
45%
15%
16%
12%
16%
8%
14%
11%
8%
12%
11%
9%
13%
13%
8%
12%
15%
17%
8%
8%
8%
8%
8%
9%
12%
10%
8%
7%
6%
11%
21%
4%
3%
3%
7%
7%
6%
8%
5%
6%
6%
9%
4%
6%
4%
7%
4%
5%
12%
6%
4%
3%
4%
6%
5%
8%
4%
4%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
China
Malaysia
Poland
Italy
Belgium
Germany
South Africa
Sweden
US
Saudi Arabia
Russia
Great Britain
Colombia
Hungary
Peru
Australia
France
Canada
Spain
Serbia
India
Chile
Mexico
Brazil
Turkey
Argentina
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 83%
89%
89%
83%
86%
81%
87%
90%
88%
86%
80%
86%
80%
78%
85%
85%
83%
79%
85%
83%
83%
83%
82%
79%
85%
80%
85%
79%
64%
32Global Happiness Study | August 2019 | Version 1 | Public |
Q10. My personal financial
situation
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
25%
32%
33%
34%
34%
34%
37%
37%
37%
38%
38%
39%
39%
40%
40%
41%
42%
42%
46%
46%
47%
49%
51%
53%
53%
55%
57%
63%
42%
46%
49%
48%
47%
52%
54%
36%
48%
50%
47%
47%
43%
49%
41%
43%
44%
40%
43%
35%
36%
40%
37%
35%
30%
32%
35%
29%
28%
41%
15%
14%
14%
16%
9%
9%
26%
11%
10%
12%
10%
13%
9%
12%
14%
10%
11%
12%
15%
10%
10%
12%
10%
14%
14%
10%
9%
7%
12%
14%
5%
6%
4%
5%
3%
2%
3%
3%
4%
5%
4%
3%
8%
3%
5%
7%
3%
4%
9%
2%
2%
4%
3%
2%
1%
6%
2%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Sweden
Germany
South Korea
Great Britain
Serbia
Malaysia
Canada
US
Australia
Belgium
Hungary
China
Saudi Arabia
India
Poland
Italy
Spain
Turkey
France
Russia
Argentina
Mexico
Chile
South Africa
Peru
Brazil
Colombia
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 83%91%
86%
90%
85%
83%
86%
86%
87%
82%
81%
85%
82%
85%
83%
81%
88%
82%
85%
85%
87%
85%
73%
88%
86%
81%
81%
81%
71%
33Global Happiness Study | August 2019 | Version 1 | Public |
Q18. The amount of free
time I have
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
30%
30%
31%
31%
31%
31%
32%
32%
33%
33%
34%
34%
36%
36%
36%
37%
37%
37%
38%
38%
39%
40%
42%
43%
45%
48%
48%
49%
37%
45%
52%
49%
51%
51%
51%
45%
51%
48%
51%
45%
49%
47%
50%
53%
38%
43%
45%
42%
46%
41%
47%
39%
38%
40%
34%
37%
34%
45%
15%
9%
8%
12%
10%
11%
13%
10%
17%
12%
15%
9%
13%
11%
8%
8%
12%
11%
11%
10%
13%
10%
13%
16%
9%
11%
11%
9%
11%
10%
9%
13%
6%
7%
6%
11%
7%
2%
4%
6%
8%
3%
3%
4%
16%
8%
8%
9%
6%
7%
3%
6%
3%
6%
7%
4%
8%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sweden
Serbia
Japan
Australia
Great Britain
Poland
Germany
US
Malaysia
Hungary
Saudi Arabia
Canada
India
South Korea
China
France
Turkey
Belgium
Italy
Russia
South Africa
Spain
Argentina
Peru
Mexico
Chile
Colombia
Brazil
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 82%83%
85%
82%
85%
81%
81%
87%
80%
84%
80%
82%
80%
75%
89%
86%
83%
83%
79%
84%
81%
83%
77%
82%
82%
82%
80%
82%
75%
34Global Happiness Study | August 2019 | Version 1 | Public |
Q9. Having a meaningful
job/employment
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
15%
28%
29%
29%
33%
34%
34%
35%
35%
36%
36%
39%
40%
41%
43%
43%
44%
44%
44%
47%
53%
59%
60%
61%
61%
61%
62%
67%
43%
43%
43%
34%
43%
45%
38%
38%
39%
43%
40%
46%
36%
27%
42%
35%
44%
37%
40%
43%
35%
29%
24%
28%
27%
28%
28%
23%
23%
36%
16%
10%
11%
12%
9%
9%
10%
10%
13%
12%
12%
10%
7%
8%
13%
7%
16%
9%
9%
12%
8%
10%
6%
8%
5%
9%
6%
6%
10%
26%
19%
26%
16%
13%
19%
18%
15%
10%
13%
7%
16%
27%
9%
9%
5%
3%
7%
4%
6%
10%
7%
6%
5%
5%
2%
10%
4%
11%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Great Britain
Canada
Germany
Australia
Belgium
US
Serbia
Poland
Sweden
South Korea
Italy
France
Hungary
Saudi Arabia
Russia
Malaysia
Spain
China
India
Chile
Turkey
Argentina
South Africa
Mexico
Peru
Brazil
Colombia
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 79%
90%
85%
89%
89%
88%
88%
83%
82%
82%
87%
84%
81%
87%
78%
83%
67%
75%
82%
76%
78%
74%
72%
72%
78%
72%
63%
71%
58%
35Global Happiness Study | August 2019 | Version 1 | Public |
Q20. The well-being of my
country
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base:, 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
12%
17%
17%
18%
18%
20%
20%
23%
24%
25%
25%
26%
29%
30%
30%
32%
34%
37%
44%
44%
44%
50%
54%
55%
56%
57%
57%
61%
34%
55%
56%
55%
56%
52%
53%
51%
54%
52%
52%
46%
51%
53%
56%
51%
49%
45%
49%
41%
38%
35%
31%
32%
31%
33%
31%
24%
30%
45%
23%
19%
22%
17%
21%
18%
13%
16%
17%
16%
14%
17%
13%
9%
14%
14%
19%
10%
13%
13%
10%
16%
9%
7%
9%
10%
11%
6%
14%
11%
8%
6%
9%
10%
9%
17%
6%
6%
6%
15%
6%
5%
5%
5%
5%
2%
4%
3%
5%
10%
3%
5%
7%
2%
2%
9%
3%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
South Korea
Great Britain
Poland
Germany
Belgium
Canada
Japan
Australia
Hungary
China
France
Sweden
US
Spain
Italy
Serbia
Malaysia
Russia
India
Chile
Saudi Arabia
South Africa
Mexico
Brazil
Peru
Colombia
Turkey
Argentina
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 79%91%
81%
88%
89%
86%
86%
81%
79%
82%
85%
86%
79%
81%
81%
86%
82%
77%
71%
77%
76%
77%
71%
73%
70%
74%
72%
73%
67%
36Global Happiness Study | August 2019 | Version 1 | Public |
15%
20%
23%
25%
25%
26%
26%
27%
29%
29%
30%
31%
32%
32%
33%
33%
35%
36%
37%
40%
41%
41%
43%
43%
44%
47%
48%
54%
34%
52%
57%
47%
44%
46%
44%
51%
46%
39%
47%
47%
43%
43%
47%
45%
48%
29%
46%
42%
38%
28%
34%
29%
35%
36%
37%
39%
28%
42%
14%
15%
18%
22%
16%
14%
15%
17%
12%
15%
13%
13%
14%
13%
14%
14%
17%
12%
13%
12%
15%
14%
10%
16%
14%
10%
10%
9%
14%
19%
7%
13%
9%
13%
17%
7%
10%
20%
9%
10%
12%
11%
8%
8%
5%
19%
7%
8%
10%
15%
11%
18%
7%
6%
6%
3%
10%
11%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Germany
Hungary
Great Britain
China
Poland
Serbia
France
Russia
Canada
Spain
Italy
Australia
Belgium
Malaysia
Argentina
US
Sweden
Saudi Arabia
Chile
Mexico
Brazil
Colombia
Peru
South Africa
India
Turkey
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
Q25. Freedom to express
my beliefs
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base:, 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
Global Average
% greatest happiness + some happiness
76%82%
87%
84%
80%
78%
72%
75%
69%
78%
79%
82%
64%
81%
78%
79%
75%
74%
77%
76%
68%
73%
77%
70%
71%
69%
70%
77%
67%
37Global Happiness Study | August 2019 | Version 1 | Public |
Q2. My relationship with
my partner/spouse:
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
22%
33%
37%
40%
42%
43%
43%
44%
45%
45%
46%
46%
48%
48%
48%
49%
50%
51%
53%
53%
55%
55%
56%
57%
57%
58%
59%
61%
48%
35%
40%
29%
35%
34%
24%
24%
43%
24%
31%
25%
27%
27%
29%
29%
24%
22%
28%
27%
27%
19%
31%
27%
21%
22%
18%
20%
19%
27%
11%
13%
12%
8%
8%
6%
6%
6%
7%
11%
5%
8%
6%
6%
8%
8%
9%
7%
9%
7%
7%
6%
4%
7%
10%
4%
7%
8%
8%
32%
14%
22%
16%
17%
27%
27%
7%
24%
13%
25%
19%
19%
17%
15%
19%
19%
14%
11%
14%
19%
8%
14%
16%
12%
20%
14%
12%
17%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Malaysia
Poland
Italy
France
Sweden
China
Canada
Saudi Arabia
Great Britain
Belgium
US
Germany
Spain
Australia
Brazil
Hungary
India
Peru
Chile
Russia
Serbia
South Africa
Turkey
Argentina
Mexico
Colombia
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 75%
80%
79%
76%
79%
78%
83%
86%
74%
80%
80%
79%
72%
73%
77%
77%
75%
73%
71%
76%
69%
87%
67%
67%
76%
75%
66%
73%
57%
38Global Happiness Study | August 2019 | Version 1 | Public |
Q22. Having a good sex
life
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 19,105 online adults aged 16-74, 18-74, or 19-74 across 27 countries (excludes Saudi Arabia)
13%
21%
22%
24%
24%
29%
29%
29%
30%
32%
32%
32%
33%
34%
36%
37%
37%
38%
39%
40%
40%
41%
43%
44%
47%
48%
49%
34%
45%
49%
47%
38%
47%
43%
46%
50%
41%
39%
41%
45%
53%
37%
38%
34%
45%
33%
38%
37%
41%
32%
32%
28%
28%
33%
29%
40%
14%
16%
14%
16%
12%
12%
15%
9%
15%
13%
14%
11%
8%
15%
13%
8%
11%
14%
13%
13%
10%
15%
15%
14%
15%
12%
10%
13%
27%
14%
17%
21%
17%
15%
11%
12%
15%
16%
12%
12%
6%
14%
13%
20%
7%
16%
10%
10%
8%
13%
10%
14%
9%
7%
12%
13%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Germany
Malaysia
Great Britain
Australia
Sweden
Poland
Canada
US
Italy
Serbia
China
Belgium
India
France
Spain
South Africa
Peru
Argentina
Russia
Hungary
Mexico
Chile
Turkey
Colombia
Brazil
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 74%
78%
81%
75%
72%
75%
73%
81%
77%
77%
71%
82%
71%
74%
71%
86%
77%
73%
71%
71%
79%
75%
72%
71%
62%
69%
70%
58%
39Global Happiness Study | August 2019 | Version 1 | Public |
Q21. The state of the
economy
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base:, 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
12%
13%
14%
14%
15%
15%
15%
19%
21%
22%
22%
26%
27%
27%
31%
31%
31%
34%
34%
35%
36%
37%
40%
40%
41%
42%
46%
52%
28%
49%
51%
46%
54%
50%
50%
52%
56%
49%
46%
51%
52%
38%
48%
43%
47%
52%
44%
47%
38%
43%
49%
31%
42%
38%
35%
36%
31%
45%
30%
17%
27%
23%
28%
25%
26%
16%
24%
18%
22%
13%
33%
18%
20%
20%
14%
13%
13%
24%
17%
11%
22%
17%
16%
17%
15%
11%
20%
9%
18%
13%
9%
8%
9%
7%
8%
7%
14%
5%
8%
3%
8%
6%
3%
3%
9%
6%
4%
4%
3%
6%
2%
5%
6%
3%
6%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Great Britain
Japan
Germany
Belgium
Australia
Canada
Poland
Serbia
Hungary
France
US
Sweden
Malaysia
Italy
Chile
India
Spain
Saudi Arabia
Russia
South Africa
South Korea
China
Turkey
Peru
Mexico
Argentina
Colombia
Brazil
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 73%83%
82%
77%
79%
82%
71%
86%
79%
73%
81%
78%
83%
78%
74%
75%
65%
78%
73%
68%
70%
75%
67%
65%
65%
68%
60%
64%
61%
40Global Happiness Study | August 2019 | Version 1 | Public |
Q11. My material
possessions
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
9%
11%
12%
13%
14%
14%
14%
15%
15%
16%
17%
17%
18%
19%
19%
21%
24%
24%
25%
25%
27%
30%
30%
31%
31%
35%
35%
38%
21%
52%
54%
51%
47%
47%
50%
53%
54%
54%
46%
44%
51%
53%
41%
59%
45%
42%
47%
43%
51%
42%
44%
49%
47%
56%
40%
45%
41%
48%
30%
16%
30%
28%
31%
29%
25%
21%
24%
27%
32%
24%
21%
22%
16%
25%
28%
24%
25%
18%
22%
22%
18%
18%
8%
15%
14%
14%
22%
9%
19%
7%
12%
9%
7%
7%
10%
7%
11%
7%
7%
8%
18%
6%
9%
7%
5%
7%
7%
9%
4%
3%
4%
4%
10%
6%
7%
8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Serbia
Japan
Great Britain
Germany
Sweden
Canada
Australia
Belgium
Poland
Italy
US
Hungary
Spain
France
South Korea
Chile
South Africa
Colombia
Argentina
Russia
Mexico
Peru
Malaysia
India
China
Brazil
Turkey
Saudi Arabia
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 69%79%
80%
75%
87%
78%
79%
74%
69%
76%
68%
71%
66%
66%
78%
60%
71%
68%
61%
62%
69%
69%
67%
64%
61%
60%
63%
65%
61%
41Global Happiness Study | August 2019 | Version 1 | Public |
Q23. My access to
entertainment or sports
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base:, 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
11%
13%
14%
14%
15%
15%
15%
16%
17%
19%
19%
19%
20%
20%
21%
21%
25%
26%
27%
29%
33%
33%
35%
37%
37%
39%
42%
44%
24%
46%
50%
46%
50%
41%
42%
43%
55%
44%
49%
51%
52%
49%
52%
45%
59%
40%
38%
54%
49%
38%
42%
42%
40%
41%
37%
40%
39%
45%
21%
25%
25%
23%
23%
26%
29%
16%
26%
20%
22%
10%
19%
16%
21%
14%
14%
25%
11%
18%
15%
16%
18%
16%
14%
17%
14%
13%
19%
22%
12%
16%
12%
21%
17%
13%
13%
12%
13%
8%
19%
12%
13%
13%
6%
21%
11%
7%
4%
14%
9%
4%
7%
8%
8%
4%
4%
12%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Russia
South Korea
Canada
Great Britain
Italy
Germany
Sweden
Serbia
US
Australia
Malaysia
Japan
Belgium
Poland
Hungary
China
France
South Africa
Spain
India
Brazil
Saudi Arabia
Peru
Mexico
Argentina
Chile
Turkey
Colombia
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 69%83%
82%
76%
78%
77%
77%
75%
71%
78%
81%
64%
65%
80%
66%
72%
69%
71%
70%
68%
61%
71%
58%
57%
56%
64%
60%
63%
57%
42Global Happiness Study | August 2019 | Version 1 | Public |
Q3. My children
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
19%
33%
35%
37%
37%
38%
40%
40%
43%
43%
43%
44%
45%
48%
50%
51%
51%
52%
52%
56%
56%
59%
60%
60%
62%
63%
64%
69%
48%
31%
29%
25%
18%
19%
16%
20%
43%
18%
19%
20%
16%
27%
16%
25%
17%
18%
17%
26%
13%
24%
9%
11%
16%
15%
8%
12%
7%
19%
10%
14%
11%
5%
6%
4%
8%
8%
6%
7%
6%
8%
10%
6%
7%
7%
7%
6%
8%
6%
8%
3%
6%
5%
8%
2%
5%
2%
7%
40%
23%
29%
40%
37%
42%
31%
9%
33%
32%
31%
32%
19%
31%
18%
25%
25%
24%
14%
24%
12%
28%
23%
19%
15%
26%
19%
23%
26%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Malaysia
Canada
Germany
Great Britain
Italy
China
US
Australia
Belgium
Sweden
India
France
Poland
Hungary
Spain
Brazil
Saudi Arabia
Chile
Russia
South Africa
Colombia
Turkey
Peru
Argentina
Mexico
Serbia
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 67%
76%
76%
71%
77%
76%
71%
68%
80%
69%
78%
69%
69%
68%
75%
64%
72%
60%
63%
62%
61%
83%
60%
54%
56%
55%
60%
62%
50%
43Global Happiness Study | August 2019 | Version 1 | Public |
4%
11%
13%
13%
13%
15%
16%
17%
18%
18%
18%
18%
19%
19%
21%
23%
24%
25%
31%
33%
34%
36%
36%
37%
40%
40%
41%
41%
24%
40%
53%
38%
41%
45%
39%
31%
51%
43%
43%
45%
50%
43%
45%
51%
45%
46%
32%
33%
45%
32%
35%
40%
37%
39%
43%
29%
38%
41%
27%
27%
26%
25%
21%
21%
17%
14%
21%
21%
19%
18%
16%
19%
18%
16%
19%
20%
18%
15%
17%
17%
17%
14%
14%
11%
10%
9%
18%
29%
10%
23%
21%
21%
24%
36%
18%
17%
18%
18%
14%
23%
17%
10%
15%
11%
23%
18%
7%
16%
12%
6%
12%
7%
5%
20%
13%
17%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Sweden
Belgium
Great Britain
Italy
France
Poland
Canada
Russia
Germany
Australia
Serbia
Spain
China
US
Hungary
Argentina
Chile
Malaysia
Mexico
Colombia
Peru
Turkey
Saudi Arabia
India
Brazil
South Africa
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
Q6. Forgiving someone for
something
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
% greatest happiness + some happiness
Global Average 65%
79%
70%
83%
79%
74%
76%
71%
66%
78%
64%
57%
70%
68%
72%
64%
62%
68%
63%
61%
61%
68%
47%
54%
58%
54%
51%
64%
44%
44Global Happiness Study | August 2019 | Version 1 | Public |
Q19. The amount of time
or money I donate to
charity/help others
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base:, 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
4%
8%
8%
9%
10%
12%
13%
13%
14%
14%
14%
16%
16%
18%
19%
25%
25%
26%
28%
29%
31%
31%
32%
32%
37%
37%
39%
43%
22%
31%
38%
50%
46%
50%
46%
42%
42%
31%
36%
44%
41%
46%
48%
51%
47%
53%
38%
50%
37%
38%
43%
47%
47%
37%
39%
38%
36%
43%
26%
30%
30%
26%
27%
22%
22%
22%
18%
30%
24%
23%
22%
16%
15%
16%
10%
18%
16%
16%
18%
16%
14%
15%
11%
15%
13%
13%
19%
39%
25%
12%
18%
13%
19%
23%
23%
37%
20%
18%
19%
16%
17%
15%
13%
12%
18%
5%
18%
14%
10%
7%
7%
15%
9%
10%
8%
16%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Germany
South Korea
Great Britain
Poland
Canada
Belgium
Russia
France
Sweden
Australia
Italy
Hungary
Spain
US
China
Serbia
Chile
Malaysia
Argentina
Mexico
South Africa
Colombia
India
Brazil
Peru
Turkey
Saudi Arabia
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 65%79%
77%
76%
74%
79%
79%
74%
69%
66%
78%
64%
78%
72%
70%
66%
62%
57%
58%
50%
45%
55%
55%
58%
60%
55%
58%
46%
35%
45Global Happiness Study | August 2019 | Version 1 | Public |
Q17. Being recognized as a
successful person
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
7%
12%
13%
13%
15%
16%
17%
18%
18%
18%
18%
18%
19%
23%
23%
27%
27%
27%
30%
32%
36%
38%
39%
41%
43%
46%
48%
54%
26%
31%
33%
39%
40%
33%
45%
43%
33%
33%
37%
42%
42%
39%
43%
51%
37%
44%
45%
36%
37%
40%
31%
37%
36%
32%
37%
39%
33%
38%
25%
37%
31%
30%
29%
26%
25%
21%
27%
28%
26%
26%
28%
21%
17%
22%
15%
20%
22%
19%
13%
15%
16%
16%
15%
13%
11%
10%
22%
37%
18%
18%
18%
23%
13%
16%
28%
22%
17%
14%
14%
14%
13%
9%
14%
14%
9%
12%
12%
10%
16%
7%
7%
9%
4%
3%
3%
14%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Sweden
Great Britain
Germany
Russia
Serbia
Australia
France
Italy
Belgium
Poland
US
Canada
Spain
South Korea
Argentina
China
Malaysia
Hungary
Chile
Saudi Arabia
Brazil
South Africa
Colombia
Mexico
India
Peru
Turkey
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 64%87%
87%
83%
75%
77%
76%
69%
76%
69%
66%
72%
71%
64%
74%
66%
58%
60%
60%
55%
51%
51%
60%
61%
48%
53%
52%
45%
38%
46Global Happiness Study | August 2019 | Version 1 | Public |
Q5. Being forgiven for
something I did
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
7%
12%
15%
15%
16%
16%
16%
17%
17%
19%
20%
21%
21%
22%
22%
24%
24%
26%
32%
33%
34%
35%
35%
37%
39%
40%
41%
42%
25%
50%
57%
39%
42%
32%
35%
38%
26%
50%
37%
42%
36%
44%
40%
42%
29%
43%
39%
27%
45%
30%
35%
44%
34%
28%
33%
39%
34%
38%
16%
20%
21%
19%
18%
13%
19%
10%
22%
19%
17%
22%
17%
17%
15%
20%
14%
18%
18%
14%
15%
16%
15%
15%
11%
15%
12%
10%
16%
27%
11%
26%
24%
34%
36%
27%
47%
11%
25%
21%
21%
19%
21%
21%
28%
19%
17%
23%
8%
20%
15%
7%
14%
22%
12%
8%
14%
21%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
South Korea
Poland
Great Britain
Italy
Serbia
Sweden
France
China
Belgium
Canada
Russia
Australia
Spain
Germany
Argentina
US
Hungary
Chile
India
Mexico
Turkey
Malaysia
Colombia
Brazil
Peru
Saudi Arabia
South Africa
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 63%
76%
80%
73%
67%
71%
79%
70%
64%
78%
59%
65%
67%
53%
64%
62%
65%
57%
62%
56%
67%
43%
54%
51%
48%
57%
54%
69%
57%
47Global Happiness Study | August 2019 | Version 1 | Public |
21%
23%
24%
28%
28%
28%
29%
29%
29%
29%
30%
30%
32%
32%
33%
33%
33%
33%
35%
36%
38%
38%
39%
39%
40%
41%
44%
53%
33%
42%
29%
23%
31%
37%
38%
22%
31%
32%
40%
18%
31%
23%
24%
25%
27%
31%
35%
30%
39%
24%
38%
27%
36%
40%
30%
21%
29%
30%
13%
13%
15%
11%
19%
10%
15%
13%
10%
13%
6%
12%
9%
11%
14%
10%
11%
9%
16%
13%
14%
13%
14%
10%
11%
11%
12%
8%
12%
24%
35%
39%
29%
16%
24%
34%
27%
29%
18%
45%
27%
35%
34%
28%
30%
25%
23%
19%
12%
24%
12%
20%
16%
10%
18%
23%
10%
24%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Italy
Hungary
Canada
Malaysia
Spain
Argentina
Sweden
Great Britain
South Korea
France
Australia
Serbia
Brazil
Chile
Poland
Belgium
US
Peru
China
South Africa
Saudi Arabia
Mexico
Germany
India
Colombia
Turkey
Russia
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
63%82%
65%
71%
80%
75%
66%
76%
62%
75%
65%
68%
64%
60%
58%
56%
55%
61%
48%
69%
61%
60%
51%
66%
65%
59%
47%
52%
63%
Q27. Finding someone to
be with
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base:, 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
% greatest happiness + some happiness
Global Average
48Global Happiness Study | August 2019 | Version 1 | Public |
Q13. My religious or
spiritual well-being
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
8%
10%
11%
12%
13%
14%
15%
15%
15%
16%
16%
16%
18%
18%
19%
22%
25%
26%
30%
33%
37%
40%
44%
47%
48%
55%
56%
57%
26%
37%
31%
25%
24%
26%
30%
26%
38%
38%
22%
31%
32%
29%
36%
30%
36%
27%
28%
35%
34%
41%
34%
41%
31%
26%
31%
25%
26%
31%
20%
27%
26%
27%
23%
25%
19%
23%
22%
16%
23%
22%
21%
17%
20%
19%
20%
21%
14%
17%
14%
16%
11%
14%
16%
7%
10%
7%
18%
34%
32%
38%
38%
37%
31%
40%
23%
25%
46%
30%
30%
32%
29%
31%
23%
28%
24%
21%
15%
8%
10%
4%
9%
10%
7%
9%
11%
24%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Belgium
Germany
Sweden
Hungary
Spain
Great Britain
Poland
South Korea
France
Russia
Italy
Australia
China
Canada
Serbia
Argentina
Chile
US
Mexico
India
Peru
Malaysia
Colombia
Turkey
Saudi Arabia
South Africa
Brazil
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 57%83%
81%
86%
74%
78%
85%
74%
78%
67%
65%
54%
52%
58%
49%
54%
47%
48%
47%
38%
53%
53%
41%
44%
39%
36%
36%
41%
45%
49Global Happiness Study | August 2019 | Version 1 | Public |
Q29. New political
leadership in my country
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 18,564 online adults aged 16-74, 18-74, or 19-74 across 26 countries (excludes China and Saudi Arabia)
3%
11%
12%
13%
13%
13%
14%
15%
15%
15%
15%
17%
18%
18%
19%
25%
26%
26%
27%
30%
32%
32%
34%
38%
40%
40%
22%
35%
35%
36%
34%
36%
36%
38%
30%
38%
40%
41%
35%
33%
43%
33%
35%
27%
33%
38%
28%
28%
33%
39%
34%
27%
31%
34%
29%
38%
37%
31%
34%
32%
33%
33%
32%
31%
36%
28%
28%
24%
35%
31%
34%
25%
27%
28%
25%
25%
21%
21%
18%
16%
29%
33%
16%
16%
22%
17%
19%
16%
22%
15%
14%
7%
19%
21%
14%
14%
10%
13%
16%
9%
13%
15%
10%
6%
7%
16%
13%
15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Canada
South Korea
Germany
Australia
Russia
Great Britain
Serbia
Poland
Belgium
Malaysia
Italy
France
Spain
Sweden
US
Hungary
Mexico
India
Chile
Argentina
Colombia
South Africa
Peru
Brazil
Turkey
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 56%
71%
67%
72%
73%
65%
60%
58%
65%
59%
53%
60%
52%
61%
51%
52%
56%
55%
53%
45%
52%
49%
49%
47%
48%
46%
38%
50Global Happiness Study | August 2019 | Version 1 | Public |
2%
7%
7%
8%
8%
9%
10%
11%
11%
11%
12%
12%
14%
14%
15%
16%
17%
17%
19%
23%
25%
25%
26%
27%
27%
29%
31%
32%
17%
14%
17%
23%
23%
29%
28%
32%
21%
26%
27%
23%
25%
26%
27%
29%
35%
25%
25%
29%
23%
28%
30%
35%
29%
35%
26%
33%
25%
27%
26%
41%
33%
40%
29%
29%
29%
31%
26%
28%
30%
37%
22%
27%
27%
26%
22%
31%
26%
23%
24%
24%
21%
27%
21%
17%
24%
23%
27%
58%
34%
37%
30%
34%
35%
29%
37%
37%
34%
35%
26%
38%
32%
29%
23%
35%
27%
26%
30%
23%
21%
18%
17%
16%
27%
13%
20%
29%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan
Hungary
Canada
Spain
South Korea
Australia
Poland
US
China
Great Britain
Germany
Sweden
France
Malaysia
Italy
Belgium
Russia
Serbia
Chile
Argentina
Mexico
India
Saudi Arabia
South Africa
Peru
Brazil
Colombia
Turkey
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
Q28. Moving to another
country
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
% greatest happiness + some happiness
Global Average 44%57%
64%
55%
62%
56%
61%
55%
53%
46%
48%
42%
42%
51%
44%
41%
40%
37%
35%
38%
37%
32%
42%
37%
37%
31%
30%
24%
16%
Base:, 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
51Global Happiness Study | August 2019 | Version 1 | Public |
Q30. Time spent on social
media
Does or could give me
greatest happiness, does
or could give me some
happiness, doesn't or
couldn't make me happy
or happier, does not apply
to me
Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries
3%
3%
4%
5%
5%
5%
6%
6%
7%
7%
8%
8%
8%
9%
9%
9%
10%
10%
10%
12%
13%
13%
15%
18%
19%
22%
25%
27%
11%
20%
23%
32%
19%
28%
31%
22%
31%
30%
41%
22%
27%
31%
20%
30%
34%
23%
28%
30%
41%
26%
48%
32%
56%
27%
43%
42%
38%
31%
52%
49%
30%
54%
41%
45%
44%
42%
44%
35%
34%
39%
42%
49%
42%
40%
46%
43%
44%
38%
50%
31%
38%
20%
30%
29%
22%
27%
39%
25%
25%
34%
23%
26%
19%
28%
21%
19%
17%
37%
27%
19%
23%
19%
16%
21%
18%
16%
9%
11%
8%
16%
6%
24%
6%
10%
8%
19%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Serbia
Russia
Japan
Hungary
Great Britain
Canada
Italy
Belgium
Poland
South Korea
France
Germany
Australia
Sweden
US
Spain
Argentina
Chile
South Africa
Peru
Colombia
Malaysia
Mexico
China
Brazil
India
Saudi Arabia
Turkey
Global Average
Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me
% greatest happiness + some happiness
Global Average 42%65%
67%
65%
46%
74%
47%
61%
39%
53%
40%
38%
33%
43%
39%
29%
39%
35%
30%
48%
37%
37%
28%
36%
33%
24%
36%
26%
23%
www.ipsos.com
Global Happiness Study | August 2019 | Version 1 | Public | 52
• These are the findings of a 28-country Ipsos survey conducted via Ipsos’s
Global Advisor online survey platform between May 24 and June 7, 2019.
• The sample consists of 1000+ individuals in each of Australia, Brazil,
Canada, China (mainland), France, Germany, Great Britain, Italy, Japan,
Mexico, Spain, and the United States, and 500+ in each of Argentina,
Belgium, Chile, Colombia, Hungary, India, Malaysia, Mexico, Peru, Poland,
Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey.
• Online surveys can be taken as representative of the general adult
population under the age of 75 in Argentina, Australia, Belgium, Canada,
France, Germany, Great Britain, Hungary, Italy, Japan, Poland, South
Korea, Spain, Sweden, and the United States. Online samples in Brazil,
Chile, China (mainland), Colombia, India, Malaysia, Mexico, Peru, Russia,
Saudi Arabia, Serbia, South Africa and Turkey are more urban, more
educated and/or more affluent than the general population and the
results should be viewed as reflecting the views of a more “connected”
population.
• Sample surveys and polls may be subject to other sources of error,
including, but not limited to coverage error, and measurement error. The
precision of the Ipsos online polls is measured using a Bayesian
Credibility Interval. The credibility interval around percentages based on
single-month data is of +/- 3.5 percentage points for markets where the
monthly sample is 1,000+ and +/-4.8 points for markets where the
monthly sample is 500+. Click here for more information on the Ipsos use
of credibility intervals.
• Where results do not sum to 100 or the ‘difference’ appears to be +/-1
more/less than the actual, this may be due to rounding, multiple
responses or the exclusion of don't knows or not stated responses.
• Prior fieldwork waves were also conducted on Ipsos’s Global Advisor
online survey platform.
• Prior fieldwork waves were also conducted on Ipsos’s Global Advisor
online survey platform. The February 2018 wave was conducted between
January 26th and February 9th, 2018, and consisted of 19,428 interviews
in 27 countries. The March 2017 wave was conducted between February
17th and March 3rd 2017, and consisted of 18,523 interviews in 26
countries. The May 2013 wave was conducted between May 7th and May
21st, 2013, and consisted of 18,513 interviews in 25 countries. The
December 2011 wave was conducted between December 6th and
December 19th 2011, and consisted of 21,245 interviews in 24 countries.
www.ipsos.com
Global Happiness Study | August 2019 | Version 1 | Public | 53
Contact:
Nicolas BoyonSenior Vice President, US Ipsos Public Affairs 360 Park Avenue SouthNew York, NY 10010, USAPhone: +1 212.293.6544Email: [email protected]