Getting Practical Value from Web Analytics throughout the
OrganisationWACAMP 21st March 2012
L3 Analytics G’day, I’m Peter...
21st March, 2012@peter_oneill #wacampPage 2
You will say I am not doing a good jobI am not good with numbersMy job is about creativity, not numbersI don’t have time for thisWill someone tell me what KPI & ROI stand for...Statistics are not going to help me do my jobThe last thing I need is more reportsI know our customers & the market better than you
Barriers to the Use of Web Analytics
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You’re new & excited, you will change the worldWhat is stopping you?
@peter_oneill #wacamp
Purpose of Web Analytics To provide intelligence that informs
business decisions leading to an improvement in performance for online
organisations
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MUST have Quality of DataGarbage InGarbage Out
Get the Foundation of your Web Analytics in place
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Build Internal Relationships
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Connect with all other departments@peter_oneill #wacamp
Help people to like Web Analytics
It needs to be less scary/overwhelming for non-analysts
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Integrate Web Analytics everywhereSo it becomes part of all standard operating procedures
Web analytics needs processes and templates to survive
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Prove Web Analytics works
Let the results sell themselves
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Remind me what I need to do? Get the foundation accurate and complete ASAP Make friends with people in all departments
So they tell you what they are doing So they come to you with their business intelligence
needs Support people in getting used to web analytics
Provide training sessions and Q&A workshops Give them dashboards with a reduced data set
Develop templates & processes for web analytics Create case studies to prove Web Analytics
can and does deliver against its promises
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THANK YOU
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I can be found at• [email protected]• @peter_oneill• +44 7843 617 347• www.linkedin.com/in/peteroneill
21st March, 2012
