Getting Practical Value from Web Analytics throughout the Organisation

Getting Practical Value from Web Analytics throughout the

OrganisationWACAMP 21st March 2012

L3 Analytics G’day, I’m Peter...

21st March, 2012@peter_oneill #wacampPage 2

You will say I am not doing a good jobI am not good with numbersMy job is about creativity, not numbersI don’t have time for thisWill someone tell me what KPI & ROI stand for...Statistics are not going to help me do my jobThe last thing I need is more reportsI know our customers & the market better than you

Barriers to the Use of Web Analytics

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You’re new & excited, you will change the worldWhat is stopping you?

@peter_oneill #wacamp

Purpose of Web Analytics To provide intelligence that informs

business decisions leading to an improvement in performance for online

organisations

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MUST have Quality of DataGarbage InGarbage Out

Get the Foundation of your Web Analytics in place

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Build Internal Relationships

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Connect with all other departments@peter_oneill #wacamp

Help people to like Web Analytics

It needs to be less scary/overwhelming for non-analysts

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Integrate Web Analytics everywhereSo it becomes part of all standard operating procedures

Web analytics needs processes and templates to survive

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Prove Web Analytics works

Let the results sell themselves

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Remind me what I need to do? Get the foundation accurate and complete ASAP Make friends with people in all departments

So they tell you what they are doing So they come to you with their business intelligence

needs Support people in getting used to web analytics

Provide training sessions and Q&A workshops Give them dashboards with a reduced data set

Develop templates & processes for web analytics Create case studies to prove Web Analytics

can and does deliver against its promises

21st March, 2012Page 10 @peter_oneill #wacamp

THANK YOU

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I can be found at• [email protected]• @peter_oneill• +44 7843 617 347• www.linkedin.com/in/peteroneill

21st March, 2012