Get more people to Get more people to you on Facebookyou on Facebook

Brands wantengagementcommentsinteractionreach

But is NOT a popularitycontest

it’s acommunity

It’s aboutqualitynot quantity

It’s about ongoingrelationshipsnot campaigns

Let’s starting thinking of our

“fans” as “friends”

How did we make friends

as children?

find a commonpurpose

“I want a viral video”

your page shouldn’t be just about a product

turn it into a movement

strike up aconversation

“I want a viral video”but

can get old quick talking about yourself

“I want a viral video”

> ask questions> get feedback> take a poll> keep it light

sharesharecontent of valuecontent of value

“I want a viral video”

not what YOU think is valuable…

but what will be valuable to THEM and their friends

playplaygamesgames together together

“I want a viral video”interactive> promotions> sweepstakes> giveaways> games

give themgifts

“I want a viral video”> giveaways> product samples> coupons> virtual gifts

Just remember to be:nicesincerepresenthuman

and you will surely grow up to be well liked!

Let’s be friends!twitter.com/wallysabriafacebook.com/wally.sabrialinkedin.com/in/wallysabria