1. Publish More Video Content • Publish more compelling video content. Video gets the highest reach and engagement on Facebook, especially LIVE video. • Strive for a content ratio of 70% video, 20% image, 10% text/link posts. Remember, you can still include links & CTAs on video & image posts! 2. Embrace Stories • Create native, vertical (9:16) micro-content for both Instagram and Facebook. • Include interactive elements like polls (including in your ads) to involve your audience and get them engaging more. 3. Adopt Messenger Marketing • Mark Zuckerberg says, “The future is private.” This includes private conversations between businesses and consumers. • Add a Messenger chatbot to your Facebook Page and website to generate leads, & improve conversion & customer service. • Check out ManyChat.com or MobileMonkey.com. 4. Build Niche Groups • Facebook continues to place HUGE emphasis (including a new Super Bowl ad!) on building niche communities in Groups. • Create a Group linked to your Facebook Page and start building your niche community. 5. Deploy The Mari Method • Start with a great video—Facebook Live is ideal and add a compelling CTA (call-to-action). • Repurpose video excerpts in native Story format (9:16) for Instagram and Facebook ads. Wave.video is great for this. • Ensure your landing page has the Facebook Pixel installed. • Amplify reach with $$budget in batches. Use Ads Manager, not the Boost button. • Retarget using Custom Audiences (video views & website). • Expand with Lookalike Audiences. • Track, measure and adjust. • PLUS, be sure to join a supportive community! Come join Mari Smith’s Leadership group at: www .facebook.com/groups/marismithleaders Facebook Focus 2020 by Mari Smith Premier Facebook Marke2ng Expert & Top Social Media Thought Leader YOUR TOP 5 ACTION STEPS TO SUCCEED WITH F ACEBOOK, INSTAGRAM & MESSENGER THIS YEAR @marismith @mari_smith / marismith.com