Get Media Smart Influencer Marketing Education
What do these people have in common?
Kylie Jenner Joe Sugg
NikkieTutorials FunForLouis
What makes an influencer?
Content creators
Aspirational
Experts in their field
Thought-leaders
Large following
Credible
Powerful –can influence purchasing
Engaging Popular
Relatable
FriendlyNiche
Funny
Creative
What is influencer marketing?
#StartingOut
Creating content is Luke’s job. How can people make a living this way?
#StartingOut
Why does he enjoy it?
Why did Luke become an influencer?
#MakingMoney
#MakingMoney
Why do brands work with influencers?
How would a brand choose an influencer to partner with?
Hannah thinks that influencers should only work with brands theylike – do you agree?
#Ad
#Ad
How can you tell if a post is an advert?
Why is it important to knowif an influencer has been given a product for free?
Why do influencers deserve to get paid for their content?
#Filter
#Filter
Why is airbrushing used in advertising?
Hannah thinks it is important not to compare
yourself to images you see online – do you agree?
Debate!
Do you think influencer marketing is more effective than traditional marketing?
1How far do you agree: influencer marketing should be regulated.
2
How far do you agree: influencers should be able to promote any products, as long as they are honest about it.
3
