- 1.
- A Get Focused Presentation
- Online Marketing for Business 101
- Online Marketing Specialist
2. By the end of this . . .
- My goal is that you can see at least one way you can improve
your website to get it working for you and your business.
3. Agenda
- Bricks & Mortar Analogies
- 5 key strategies for successful websites
4.
- 72% of people research online for purchases over $100
- 36% of Aussies shop online monthly
- We are behind the rest of the world
- Average spend 4 x AU $700 ish/mth
- Online spending grew 12% in 2010
- 12% access internet through mobile
I should care about being online because . . . 5. High Street vs
Shopping Mall How many people are searching for your
product/service online? www.google.com/keywordtool You need to be
where the peopleare. 6. 7. Traditional Marketing 8. How are we
tuning out? 9. Think . . . Attract not Force 10. Wrong reasons to
redesign your website
- New corporate look & feel
- You are tired of the old website
- Design department wants to
11. Write Reasons for upgrading your website
- To increase visitors, leads and sales to your business.
- 62% less expensive than traditional marketing.
- Create an action for the visitor to engage with you.
12. 13. Googles RoleLocal Search Organised Relevant Content Be
AliveRSSMake sure your website Is well organised ! 14. Gaining
visibility on search engines
- How do search engines work ?
15. 16. Ask Google to help you
- Webmaster will show you how to improve your website to make
sure people can see it.
17. Your website should be on your sales team. How many leads is
your website generating? How much does a lead worth to you? (How
many visitors are you getting to your website every month?) 18.
High Street vs Shopping Mall 19. 5 essentials for successful
websites
- Blog & updating 3 x per week
- A clear call to action on every page
- Correctly named images with your keywords
- Social Media linked to your website
20. What is a blog?
- A blog is a website in which items are posted on a regular
basis and displayed in reverse chronological order. The term blog
is a shortened form of weblog.
21.
- Blog on your website - the simple premise is to create two way
communication between you, your company, your existing clients and
your potential clients.
22. Blog & updating 3 x per week 23. 24. A clear call to
action on every page 25. A clear call to action on every page 26.
Correctly named images with your keywords 27. Correctly named
images with your keywords Cannot read images only words so call
your pictures your keywords 28. 29. URLs must contain your keywords
http://www.accountants-north-sydney.websyte.com.au/ 30. URLs must
contain your keywords
NOThttp://www.trucksmart.com.au/ourphilosophy.html
Orhttp://www.zuseglobal.com/index.php?option=com_content&view=article&id=2&Itemid=2
31. Social Media linked to your website
- Over 10.2 million AU profiles on facebook
- 20% of tweets are about products & services
- Go to where the market is.
32. Gaining visibility on search engines
- How do search engines work ?
33. Metadata tags allows you to tell the search engines what
your webpage is about What does this shop sell? 34. Metadata tags
your shop window online ! 35. Free Websites
http://www.gettingbusinessonline.com.au/ 36. Google places 37. 5
essentials for successful websites
- Blog & updating 3 x per week
- A clear call to action on every page
- Correctly named images with your keywords
- Social Media linked to your website
38.
- We can help you grow your business using online tools
- Our five step process to get targeted traffic and quality leads
into your business via online tools, what we provide is:-
- Online Marketing Strategy in line with your business objectives
and offline marketing activities.
- Implementation of an SEO package that generates targeted
traffic.
- Monthly report on how your website traffic is improving.
- Monthly meeting to discuss additional marketing or promotional
ideas that will grow your business.
39. Get in touch today [email protected] See
you Online !