A Get Focused Presentation Online Marketing for Business 101 June 2011 Clodagh S.Higgins Online Marketing Specialist
Jan 22, 2015
2. By the end of this . . .
3. Agenda
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I should care about being online because . . . 5. High Street vs Shopping Mall How many people are searching for your product/service online? www.google.com/keywordtool You need to be where the peopleare. 6. 7. Traditional Marketing 8. How are we tuning out? 9. Think . . . Attract not Force 10. Wrong reasons to redesign your website
11. Write Reasons for upgrading your website
12. 13. Googles RoleLocal Search Organised Relevant Content Be AliveRSSMake sure your website Is well organised ! 14. Gaining visibility on search engines
15. 16. Ask Google to help you
17. Your website should be on your sales team. How many leads is your website generating? How much does a lead worth to you? (How many visitors are you getting to your website every month?) 18. High Street vs Shopping Mall 19. 5 essentials for successful websites
20. What is a blog?
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22. Blog & updating 3 x per week 23. 24. A clear call to action on every page 25. A clear call to action on every page 26. Correctly named images with your keywords 27. Correctly named images with your keywords Cannot read images only words so call your pictures your keywords 28. 29. URLs must contain your keywords http://www.accountants-north-sydney.websyte.com.au/ 30. URLs must contain your keywords NOThttp://www.trucksmart.com.au/ourphilosophy.html Orhttp://www.zuseglobal.com/index.php?option=com_content&view=article&id=2&Itemid=2 31. Social Media linked to your website
32. Gaining visibility on search engines
33. Metadata tags allows you to tell the search engines what your webpage is about What does this shop sell? 34. Metadata tags your shop window online ! 35. Free Websites http://www.gettingbusinessonline.com.au/ 36. Google places 37. 5 essentials for successful websites
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39. Get in touch today [email protected] See you Online !