Keynote
# F U T U R E M
Raja Rajamannar@RajaRajamannarCMOMasterCard
Evolving BrandsRaja Rajamannar
Chief Marketing Officer
Agenda
The transforming landscape of marketing
Evolving Priceless
MasterCard at work
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Agenda
The transforming landscape of marketing
Evolving Priceless
MasterCard at work
LOGIC
DATA
CONNECTIONSEVOLUTIONOF THE MARKETING LANDSCAPE
EMOTIONS
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MARKETING 1.0
THE ERA OF LOGIC
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MARKETING 2.0
THE ERA OF EMOTION
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MARKETING 3.0
THE ERA OF DATA
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THE ERA OF MARKETING 4.0
CONNECTIONS
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Agenda
The transforming landscape of marketing
Evolving Priceless
MasterCard at work
Years Countries Languages
A Timeless and Dynamic Campaign
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Experiences matter more than things
Rooted in what matters to people
Source: Yankelovich Monitor, 2012, Total Affluent
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Experiences matter more than things.
That's MasterCard. That's Priceless.
From observing Priceless moments… …to enabling Priceless experiences
Evolving to connect with a new generation of consumers
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Agenda
The transforming landscape of marketing
Evolving Priceless
MasterCard at work
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Four Powerful Platforms
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Thank you
