Click here to load reader
FutureM 2014 - TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV
Jul 04, 2015
FutureM 2014
TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV
Speakers:
Jessica Gioglio (@savvybostonian) Social Media Manager, Dunkin' Donut
Mike Proulx (@McProulx) EVP – Director of Social Media, Hill Holliday
When it comes to television today, just one screen isn’t enough. How do brands engage hungry consumers on the first, second, (and third) screens to drive loyalty while entertaining at the same time?
In this fireside chat, Dunkin’ Donuts and Hill Holliday reveal the secret ingredient for Social TV success with a peek behind-the-scenes at Dunkin’s innovative TV and media integrations.
TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV
Speakers:
Jessica Gioglio (@savvybostonian) Social Media Manager, Dunkin' Donut
Mike Proulx (@McProulx) EVP – Director of Social Media, Hill Holliday
When it comes to television today, just one screen isn’t enough. How do brands engage hungry consumers on the first, second, (and third) screens to drive loyalty while entertaining at the same time?
In this fireside chat, Dunkin’ Donuts and Hill Holliday reveal the secret ingredient for Social TV success with a peek behind-the-scenes at Dunkin’s innovative TV and media integrations.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
+
“TV with a Turbo Shot”
#SocialTV
#DDFieldPass
+ +
original play
immediate reactions
#DDTopChef
(Add in pics of submissions)
#DDRedCarpet
SHARK WEEK RUNS ON DUNKIN
#DDSharkWeek
Thanks!
@McProulx@savvybostonian
Related Documents
![Crave [music] Magazine](https://static.cupdf.com/doc/110x72/568bd91f1a28ab2034a5e2a6/crave-music-magazine.jpg)
