David ArmanoVP, Creative | Critical MassLogic + Emotion | darmano.typepad.comTwitter: @armano

criticalmass.com

The Fuzzy Tailslideshare.net/darmano/the-fuzzy-tail

The

Fuzzy Tail

It’s like the

Long Tail…

Only

Fuzzy

When was the last time you met a blacksmith?

= +

Or needed one?

People who did this:

Now do this:

So what’s your job?

Now put on your fuzzy glasses.

How fuzzy are you?

not as fuzzy

getting fuzzyawfully fuzzy

rigid

fuzzy

This isn’t fuzzy.

waterfall

Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif

Neither is this…

Assembly line

Or this.

silos

This is.

overlaps

hierarchy + networks

Fuzzy logic (and emotion)

Are fuzzy people “right-brainers”?

Wow!

Not quite.

Fuzzy people are “light-brainers”

light-brain functionsagile

inquisitive

adaptable

flexiblepliable

Note: I am not a certified brain surgeon. This visual is conceptual only.

How do we get fuzzier?

Forget you were ever an expert.

At anything.

Unlearn.

So you can learn again.

Proof of fuzziness…

The “T-shaped”individual

From “T-shaped” to “Sun-shaped”

Passionate individuals.Collaborative teams.

Individuals.

Teams.

Let’s meet some “fuzzy people”.

Chad Hurley“designer”

Steve Chen “engineer”

Jawed Karim “geek”

Youtube is innovative

Innovation is fuzzy

Fuzzy perfect

1

2

3

4

Universal Media Player

Community

Distribution

Context + Relevance

Fuzzy work in the office:

NASA.gov

NASA iPhone Application

developer + creative lead + project manager + interaction designer

Core team:

QuickTime™ and aAnimation decompressor

are needed to see this picture.

creative lead + designer + dev 1 + dev 2 + project manager + advocate

Core team:

My Vegas + RSVP Event Planner

1

2

Why should you care?

Because we’re not in the Website business.

Web

site

$400

.00

We’re in the ideas + experience business.

So let’s get

Fuzzy

David ArmanoVP, Creative | Critical MassLogic + Emotion | darmano.typepad.comTwitter: @armano

criticalmass.comThe Fuzzy Tailslideshare.net/darmano/the-fuzzy-tail